Portal da USP Portal da USP Portal da USP

Vol 52, No 2 (2017)

Table of Contents

Editorial

Editorial
Maria Sylvia Macchione Saes
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119-119

Marketing

Deonir De Toni, Gabriel Sperandio Milan, Evandro Busata Saciloto, Fabiano Larentis
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120-133

Strategy & Business Economics

Luciana Carvalho, Ana Paula Macedo de Avellar
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134-147

Quality & Productivity

Darlan José Roman, Marilei Osinski, Rolf Hermann Erdmann
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148-162

Technology Management

Giancarlo Gomes, Rafaele Matte Wojahn
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163-175
Franciane Freitas Silveira, Roberto Sbragia, Henry Lopez-Vega, Fredrik Tell
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176-188

Human Resources & Organizations

Cristiano de Oliveira Maciel, Carlos Eduardo Liparotti Chaves
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189-198
Lorena Bezerra de Souza Matos, Ana Silvia Rocha Ipiranga
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199-211

Thinkbox

Daniel Friel
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212-214