Better is more expensive: a study of the association between price and perceived quality
DOI:
https://doi.org/10.5700/issn.2177-8736.rege.2006.36573Keywords:
Product, Price, QualityAbstract
The relationship between price with perceived quality of products and services was evaluated in an effort to maximize company benefits. This relationship was the subject of a questionnaire given to 173 post graduate students. Answers were submitted to chi-square, one-way Anova, t test and the non parametric Mann-Whitney tests. Results showed that a higher or lower price brings about a perception of superior or inferior quality and that superior or inferior quality causes a perception of higher or lower price. Further, significant differences in the perception of quality existed for only a slight variations in the price given.Downloads
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Published
2006-12-01
Issue
Section
Marketing
How to Cite
Better is more expensive: a study of the association between price and perceived quality . (2006). REGE Revista De Gestão, 13(4), 39-50. https://doi.org/10.5700/issn.2177-8736.rege.2006.36573