O uso de tipografias baseadas em pixações no design: entre dissenso e consenso

Abstract

ABSTRACT 

The aim of this article is to describe the dynamics that involve the use of graffiti and pixel elements in commercial design, in this case the typographies developed in allusion to the letters used in urban graffiti. Considering the appropriation phenomena present in neoliberal society, we see a way of commodifying street culture, in order to bring an innovative aspect to the design of pieces, while graffiti is still criminalized, and its space as an expression within cities is penalized. By presenting this theme within its political context in which the structure of society represses graffiti, but its use in design is stimulated by bringing an urban, transgressive, movement and youthful character to the piece or product.

KEYWORDS: graffiti; design; appropriation; typography; commodification;