From Trollface to Trollge: humor, horror and intertextualiy in memetic reproduction
DOI:
https://doi.org/10.11606/issn.1982-1689.anagrama.2024.249659Keywords:
memes, humor, horror, memetic literacy, Discourse Critical AnalysisAbstract
The research analyzes the intertwining elements of the horror genre with generators of laughter, aiming to highlight the importance of recognizing the interdiscursivity of the meme and, thus, of memetic literacy. To this end, the article is based on Fairclough's (2001) Critical Discourse Analysis to identify the humorous intention of the memetic reproduction Trollge from its base meme, Trollface. It is also guided by a theoretical foundation based on Jenkins (2008) and Lévy (1999) on digital contextualization; Chagas (2018; 2021), Naedzold and Costa (2021), and Shifman (2014) on the understanding of the meme; Bergson (1983) on humor and transposition; Carroll (1999), Freud (1990), and Jentsch (1906) for the contrast of it with the use of horror; and Fairclough (2001) on the intertextuality of discourse.
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Copyright (c) 2024 Luiza Tomey Nunes, Paulo Henrique Caetano
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
