Proposal of managerial standards for new product portfolio management in Brazilian pharmaceutical companies . Brazilian Journal of Pharmaceutical Sciences, [S. l.], v. 46, n. 1, p. 53–66, 2010. DOI: 10.1590/S1984-82502010000100007. Disponível em: https://revistas.usp.br/bjps/article/view/10754.. Acesso em: 9 may. 2024.