A comunicação institucional e a mudança na organização da cultura: o caso da comunicação e a cultura biomédica

Abstract

The news produced by Communication Area in institutions related to Biomedicine are emblematic repositories of political investments in the production of social representations that perpetuate themselves as a record of biomedical culture changes for the future societies. This work aims to argue these investments as part of symbolic fights in Social Memory for the legitimation and visibility of cultural productions made by Organizational
Communication, and presents the theorical instruments of Critical Analysis of Discourse as an important resource in the work of recognition of these disputes. In this way, we present an analysis exercise of a health news produced in the format of Organizational Communication.