Remodeling in kuwaiti newspaper commentary titles

Resumen

The paper examines remodeling as a discourse mechanism in two Kuwaiti newspaper commentary titles, in an attempt to shed light on their thematic, phraseological and linguistic resources and to see whether ideology or policy making plays a role in the choice between a remodeled title and a commonplace one. It argues that remodeled titles inhere a semiotic power that far exceeds their ordinary counterparts due to their possessing properties such as appeal, amusingness and informativeness. In terms of phraseology, collocations and clichéd expressions emerge as the most exploited material for creating remodeled titles. As for linguistic resources,
writers fall back on semantic, structural, and prosodic strategies in the process of remodeling titles.