サンパウロにおける大学生を対象にしたアニメやマノガ等日本産 コノテノツの消費行動調査報告書

Resumo

Entertainment from Japan such as anime (Japanese animated film) and manga (Japanese comic books) are popular around the world. As an example of that, not only are several manga published in Brazil, but since last ycar, the leading website for paid streaming of anime over the Internet, “Crunchroll” expanded their services to Brazil, to cater to the Brazilian anime fans. Also, famous anime song singers have been invited to anime and manga related events and conventions in Brazil; this shows a clear and active interest in Japanese entertainment media. However, despite tms rising popularity，several tactors are still unknown，for example, what titles are most popular，and how exactly the consumption is being done (activities, acquisition methods etc). In order to shine some light on this subject，I distributed a questionnaire about anime consumption to 139 students studying Japanese or Japanese culture at the Sao Paolo University. The questionnaire was mainly about anime watching, manga reading, and participation in events/ acquisition methods. The results showed that most anime was not watched via TV，but via the Internet, either streaming video or downloaded video nles. Anime was mainly watched with Japanese sound and Portuguese subtitles, and the primary information source seemed to be mends and acquaintances. To the question of what was their the favorites anime they were currently watching，the majority replied titles that was airing in Japan at the time of the questionnaire (October 2012); it was clear that the supply of anime did not differ much from that in Japan. Similarly,amajorityrepliedthattheymainlyreadmanganot in bought orborrowed books,but directly oncomputer screens. Again, their primary information source for what manga to read was mends and acquaintances. The replies to questions on convention participation and buying possibilities, most replied that they were content with their current supply of anime and manga related items, that the primary place for purchase was not shops but conventions，and it was made clear that creative fandom (drawing own comics, making own animation) was next to non-existent. The survey did spread a lot of light over the Brazilian anime and manga consumption scene; specifically noteworthy was that the information on anime watching and convention participation differed from the results of the similar surveys that I performed in Europe in 2010.