The Interface Communication Review has institutional links with the Study Group on New Narratives/GENN of the School of Communications and Arts of the University of São Paulo, and arises from the need to expand the field and area of ​​studies on new perceptions, creations and uses of the concept of narratives. The magazine's mission is to group, organize and disseminate knowledge and reflections on contemporary narratives, with an emphasis on the fields of Organizational Communication, Public Relations, Publicity and Propaganda, Journalism, Cinema, Tourism, History, Social Sciences and Information Sciences, in addition to the constant interface with the fields of History, Psychology, Anthropology, Sociology, Journalism, Administration, Arts, Literature, Law, Human Rights, Public Policy, Law, Museology, Architecture and Design. The Editorial Team is composed of the Editorial Committee and the Editorial Board.
Universidade de São Paulo. Escola de Comunicações e Artes. Grupo de Estudos de Novas Narrativas (GENN)
Presentation of edition 6 - Interfaces of Communication Review
Copyright (c) 2025 Interface Communication Review https://creativecommons.org/licenses/by-nc-sa/4.0
The Illness Narratives, by Arthur Kleinman: an anthropological and communicational perspective on health care
This review is about the book Illness Narratives: Suffering, Healing, and the Human Condition by the American anthropologist and psychiatrist, Arthur Kleinman, originally published in 1988. The work highlights the relevance of patient narratives from an anthropological and communicational perspective on illness and addresses how these narratives have their value and impact not only in the private sphere, but also in the health system.
For an effective and transformative cultural policy: a reflection on the social responsibility of the State and private organizations regarding cultural investment in Brazil
This article is the result of studies on projects supported by the Federal Cultural Incentive Law over the past twenty years. The work portrays not only the quantitative aspects and the distribution of resources allocated to cultural areas and segments, but, most importantly, the true social contribution of projects aimed at children and adolescents. It is a critical analysis of the current public policy supporting culture implemented by recent governments.
Graphic production of Brazilian newspapers in contemporary times: formats, printing techniques and circulation
This research gathered data on the graphic production of major contemporary Brazilian newspapers, from the perspective of graphic and editorial design. The study collected technical information related to formats, printing techniques, circulation, and types of paper used in newspaper production, considering different regions of the country. The data collected allowed for the construction of a panoramic view of printing techniques and the circulation of periodicals currently in Brazil, in addition to highlighting the permanence of print as a means of disseminating information guided by social responsibility and journalistic commitment. The results constitute a reference database for researchers of print media in Brazil. The research is part of the activities of the Image Laboratory of the School of Architecture and Urbanism at USP.
Profile of ceremonialists in Brazil: a study on the competencies, skills and attitudes for excellence in their performance
This article aims to reflect on the profile of the Brazilian ceremonialist, highlighting their relevance as a specialist who combines technique, sensitivity, and historical-cultural knowledge to manage various types of events. The topic still raises numerous questions, particularly given the fact that the activity is not recognized as a profession and thus has diverse training processes and no established standard initially required. This creates differing standards in their practice, favoring fragile hiring situations and a lack of uniformity in the identification of those working in the market. Understanding and recognizing the competencies, skills, and attitudes that inform the authoritative representation of these professionals increasingly demonstrates the responsible expansion of this labor market.
Freedom of expression and regulation of digital platforms: analysis of legal projects in the Chamber of Deputies
The article consists of an analysis of the justifications of legislative proposals presented to the Chamber of Deputies that deal with the regulation of freedom of expression in the digital environment. The time frame defined for the study ranges from February 1, 2023 to June 10, 2025. The objective is to analyze how the federal deputies deal with the issue and in what terms or limit the constitutional right to freedom of expression and purpose when dealing with the digital environment. The analysis is preceded by a discussion on the freedom of expression and its emergence in modern theory and the implications of the platform of society on this issue. The methodology consists of Content Analysis of the justifications of 90 legislative proposals by means of the IraMuteQ textual analysis software using Descending Hierarchical Classification. The analysis is based on the regulatory approaches to the digital environment proposed by Jack Balkin and Julie Cohen. The result shows a fastening of the legislative proposals of a regulation idea based on technical architecture, algorithmic governance and state-platform-user interaction, more focused on content and punitive issues and also focused on groups, such as children and adolescents.
Building an Influencer CEO in times of crisis: a case study on the controversy involving the Tânia Bulhões brand
This article observes, using a case study methodology, the role of the influencer CEO as a communication strategy to humanize brands and strengthen the connection with the public. The research investigates the crisis at Tânia Bulhões, triggered in January 2025, when consumers identified that its luxury tableware was available on Asian marketplaces at lower prices. In response, the brand integrated its CEO, Virgílio Bulhões, into the digital realm, revamping his personal profile. Building a CEO influencer requires authenticity and a consistent digital presence to ensure effective crisis management.
Crisis of Ritualization in the 21st Century: Consequences and Proposals for the Judiciary
This article analyzes the crisis of rituals in the 21st century and its impact on Law. In an accelerated and deinstitutionalized society, rituals lose their symbolic function, compromising the legitimacy of the legal system. The analysis of the Brazilian Judiciary shows how quantitative pressures and virtualization weaken jurisdictional authority, requiring strategies for the renewal of ritual. The study proposes the revaluation of legal rituals as instruments of meaning and social pacification.
Large-Scale Language Models and Communication: Powers, Limits, and Informational Disputes in the AI ​​Age
This article discusses how Large-Scale Language Models (LLMs) have been... This text discusses the impact of LLMs (Language Models) on the field of contemporary communication by reconfiguring symbolic production, informational flows, and the socio-technical dynamics of discourse. From a critical perspective, it analyzes the algorithmic nature of these systems, their practical applications, the ethical and political dilemmas involved, as well as the structural limitations and risks to communicational diversity. Considering authors such as Alves, Bruno, Crawford, and Coeckelbergh, it argues that LLMs not only automate linguistic processes but also contest the field of meaning, affecting plurality, authorship, and public trust. The text proposes guidelines for an ethical and democratic governance of artificial intelligence, based on informational justice and public commitment.
Medias and Religion as Mediators of Social Construction in Contexts of Vulnerability
This article aims to demonstrate that vulnerable territories are legitimate spaces for the production and construction of knowledge, highlighting the central role of media and religion in this process. The research was based on a literature review in the fields of communication, media, political geography, and political and religious philosophy, as well as an analysis of knowledge production. The study investigated the dynamics experienced by marginalized populations and the use of communication media and religious practices as instruments to re-signify and confront social exclusion. The results indicate that, by taking refuge in faith and appropriating media resources, the subjects of these territories construct their own narratives, challenging the dominant view that classifies them as incapable of generating knowledge. It was found that knowledge emerges from a diversity of perspectives, with no single field holding absolute truths. In conclusion, media and religious practices function as essential mediators in the production of knowledge and the promotion of social recognition, contributing to the transformation of vulnerable territories and broadening the debate on inclusion and social justice.
Comunicação; Mídia; Religião; Território de Vulnerabilidade; Geografia Política
In a world that destroys stories and memories, JM Coetzee's Jesus Trilogy invites us to think about what it really means to be human.
Copyright (c) 2024 Interface Communication Review https://creativecommons.org/licenses/by-nc-sa/4.0
Slum-Driven Design: Inclusion and Incursion Around Essential Entrepreneurship in Brazil’s Urban Favelas
Understanding the complexity and potential of favelas around the world has been a challenge for entrepreneurs. Many have realized the potential for wealth generation in peripheral communities in cities like São Paulo or Mumbai. Startups based on design-based communication strategies quickly flourished. Such strategies are decisive for the success of these innovative business models, which overcome the difficulties and infrastructure impasses of these regions outside the cities. In this article, we present examples developed in Brazil, as part of collaborative research between FAUUSP and the School of Design at the University of Leeds.
The myth questioned: dialogues between Platão and Philip Roth
This article presents a perspective on the questioning of the founding myths of a given culture, based on the comparison between the historical figure of Socrates, as portrayed by Plato, and the fictional character Oscar Freeman, from a short story by Philip Roth. This comparison is based on Mircea Eliade's theory on the conceptualization of myths, and on Jean Pierre Vernant's analysis of Myth and Religion in Ancient Greece. At the end of the reading of this text, what is intended is to present the timeless importance of free thought and the questioning of myths, fundamental aspects both in Socratic philosophy and in Philip Roth's narrative.
Rituals and narratives in the organization of experience: a look at organizations in the COVID-19 pandemic
The theme of this article involves organizational rituals. The aim is to understand how organizations sought to use rituals and narratives to organize the social experience during the COVID-19 pandemic. The main objective is to identify which practices were adopted to maintain social cohesion in the face of the challenges imposed. The method includes a theoretical review based on concepts of rituals, narratives, and organizations by classical and contemporary authors, as well as sources from media outlets to highlight milestones of the pandemic. Finally, documents from the companies Itaú, Ambev, and Magazine Luiza were analyzed to identify their ritual initiatives adopted during the period. The considerations point to the creation and also the adaptation of organizational rites during the COVID-19 pandemic, such as leadership decision-making committees, specific lines of internal and external communication, as well as lectures and discussion groups on mental health.
Everyday life and collective memory in retail: understanding the resilience of Americanas physical stores
This article analyzes the resilience of Americanas S.A.'s physical stores compared to the decline of its e-commerce after the revelation of a gigantic accounting fraud in 2023. After more than 90 years of history, Americanas saw its e-commerce plummet 75.7% throughout 2023, while physical stores showed a modest 2.3% reduction in sales in the same period. The article explores how concepts of "collective memory" and also Michel de Certeau's "spaces of everyday life" can help understand why consumers remain loyal to physical stores, despite the multiple crises of trust experienced by the company.
Catastrophe in Rio Grande do Sul, climate change and public opinion
The main purpose of this article is to provide reflections, albeit introductory, given the short time elapsed since its object and the brief nature of this text, on the floods that hit the state of Rio Grande do Sul in the first half of 2024 and their effects on the formation of public opinion regarding climate change. To this end, the theoretical framework of authors such as Arnold van Gennep, Byung-Chul Han, Walter Lippmann and information extracted from journalistic articles were used.
Presentation of the 4th edition of the Journal Interfaces da Comunicação
Design and ancestry questioned: considerations on the social role of design in contemporary Brazil
This article aims to discuss the character and social role of design and the work of designers in contemporary Brazil. It particularly focuses on processes and projects that incorporate the knowledge and ancestral traditions of indigenous peoples. The analysis is conducted through the works of Gui Bonsiepe and Aloísio Magalhães, highlighting the relevance of design in valuing and recognizing the production methods of these communities. The discussion addresses how contemporary design can serve as an agent of social transformation by integrating traditional knowledge and promoting cultural inclusion and appreciation. The article emphasizes the need for a more inclusive and critical perspective in the field of design, recognizing and celebrating the richness of ancestral traditions.
Women Podcasters: between Feminist Narratives and Virtual Communities
This article examines the relevance of the podcast medium for recording the memories of the community of women podcasters, highlighting the feminist trajectories of the producers. The research analyzes how the narratives produced by these women contribute to the construction of spaces for action and political reflection within the digital environment known as the podosphere. The methodology of digital ethnography was employed, including observations in three instant messaging groups and records in a field notebook, to understand the dynamics and impact of these narratives. Ultimately, the conclusion is that podcasts can serve as instruments for documenting history and marking digital territory through narratives.
Political Correctness and Identity in The Human Stain, by Philip Roth
This review discusses the novel The Human Stain by American author Philip Roth, published in the early 2000s. Reading the work offers two interesting perspectives on the contemporary condition, which are explored throughout the text: the issue of identity in the novel's central characters and moralism, which serves as the catalyst for the story.
What Makes brazil, Brazil?: Aligning the “B” in Brazil
DaMatta presents in his work a model of Brazil, but not just any country. It is a place where everyone is accepted, everyone has their rights and duties respected, and can speak their minds without censorship. However, when studying the book *What Makes Brazil, Brazil?*, one realizes that the lowercase letter is considered a lifeless object, without the capacity to reproduce itself, surviving in hidden races. And Brazil with a capital letter shows complexity and eclecticism, with internationally recognized territory and borders, memories, meaning, and symbolism. A country that has an identity, but also its daydreams. The book delves into questioning the factors that make us Brazilian, carrying an identity with unique characteristics, but which build a unique society with both positive and negative effects on certain issues. It examines how women are viewed in society, the allure of Carnival, and the Brazilian's cunning and resourcefulness.
Democratization, Usability, and User-Centered Experience: The Digital Environments of the Center for Metropolitan Studies and its Institutional Mission
This research aims to analyze the design process of the interfaces of the digital environments of the Center for Metropolitan Studies from a critical perspective that prioritizes user experience and the institutional identity of the Center as a reference in urban studies. The centrality of the user and other stakeholders in the process is highlighted in order to develop guidelines that result not only in an efficient interface, but also contribute to the democratization of knowledge and civic education.
Between stories and dissonances: patrimonio cultural del Museu da Pessoa
In this article, we analyse the way in which heritage can endorse dominant perspectives, while at the same time being able to sustain counter-hegemonic strategies in its dissonances, immersed in a dialectical relationship with social reality. To do this, we took the Museu da Pessoa ("Museum of the Person") as the subject of our paper. We investigated how the logic of the referred museum challenges not only traditional collectionism, but also the question of the figure of the specialist and the very meaning of cultural heritage. In view of its dissonant character, we elaborate on the paradoxical situation of the institution as an instance of legitimisation and proposer of power shifts in terms of museum-making.
Places of memory are extraordinary places
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Intersectionality as Critical Social Theory by Patricia Hill Collins: The journey of intersectionality towards a critical social theory
Intersectionality as Critical Social Theory, by Patricia Hill Collins, is the subject of this review, which highlights her comprehensive analysis of intersectionality, being, at the same time, an introductory and in-depth work on the topic. In it, Collins explores the origins, evolution and applications of intersectionality, presenting it as a critical social theory under construction and the paths to achieving its consolidation, which include ethical commitment, dialogue with resistant currents of thought and the promise to combat social inequalities, fighting for a fairer society.
History, Politics and Narrative in A Festa do Bode, by Mario Vargas Llosa
This review deals with the work “The Festival of the Goat”, by Mario Varga Llosa, and presents the political dimensions of the Peruvian author's literature. The complex diversity of narrative cores in the work, characteristic of Llosa's writing, contributes to the understanding of Rafael Leônidas Trujillo's government in the Dominican Republic, the main theme of the book that reverberates as a common aspect of totalitarian regimes.
Cultural identity and artificial intelligence: an analysis of images of popular Brazilian festivals generated by the Midjourney platform
Artificial intelligence has played a significant changing role in today's society. The objective of this work is to analyze whether generative artificial intelligence systems, especially Midjourney, capture and recreate, in an authentic way, cultural representations. The methodology adopted was Peirce's semiotics, the choice was made because semiotics can assist in the mechanisms of constructing meanings. The results obtained show that generative artificial intelligence systems still cannot, when it comes to cultural representation, be faithful to the elements of cultural identity. Therefore, it is concluded that the systems, when generating digital content about the festivities researched, are unable to eliminate bias and end up creating images that do not represent them.
After the centenary of Modern Art Week, there is still a movement: the meme as a cultural manifestation
This article is based on the premise of the transformation carried out in art by the Modern Art Week of 1922 to bring the parallel with the digital cultural manifestation of “memes” and how these instruments can also be a form of dissemination of art, literature and politics . The article was conceived using the inductive method and is composed of three parts, considering art as a form of human and political manifestation and then addressing cases in which this new narrative was the object of contestation and “viralization” in the virtual environment.