Comunicação social em saúde e educação: relato de experiência
DOI:
https://doi.org/10.7322/jhgd.37694Resumo
O presente trabalho apresenta um relato de experiência realizado pela CNBB - Pastoral da Criança, que optou por desenvolver um modelo de intervenção nos meios de comunicação social no Brasil. A opção pelo rádio se deu por vários motivos: grande penetração nas populações de baixa renda grande credibilidade, baixos custos, etc. A decisão de atuar na área de comunicação tem por base o processo de formação da cidadania e o estabelecimento da dimenssão macro e micro-social onde ocorrem e se estabelecem as relações humanas Outro aspecto também importante é o descaso que existe na média brasileira quanto à importância do tema saúde e desenvolv~ne~to infantil. Nesse sentido, optou-se pela elaboração e disseminaçao do ‘ Prol grama Viva a Vida” que entra em 1993, em fase de avaliação.Downloads
Publicado
1993-06-19
Edição
Seção
BLOCO 6: COMUNICAÇÃO SOCIAL EM SAÚDE E EDUCAÇÃO
Licença
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