Characterization of the future demand of internet users in Brazil: a contribution for the development of governmental politics to digital inclusion and internet access

Abstract

The Internet is one of the most important sources for content and services to which the simple user has become an important collaborator. Forecasting the Internet usage should provide guidance focused on improvements and adequate policies for its growth, popularity, help in digital and social inclusion. According to the relevance of the Internet to the society, the purpose of this paper is to report the evolution of the Internet in Brazil, showing its actual scenario and making predictions considering the evolution of technology and the usage of the web in different scenarios. During the development of this study, some statistical methods will be used, such as the Gompertz and the linear regression methods to make predictions to be used in the decision making process. Analysis of the results, according to quantitative research done by research institutes, provides the integration between the presented technique and the performed procedures.