Representação social pelo discurso: análise de texto publicitário

Abstract

In this article we propose to provide a reading of texts, printed advertisements run by the brazilian media, specifically in trade journals, the description and analysis of these texts so that we can understand its textual structure based on the linguistic construction (verb-visual) and that affect socially, politically and culturally aspects of society. It will be based on the theoretical contributions of Discourse Analysis, Cultural History, Philosophy, Sociology and Cultural Studies