Redes sociais como modelo de governança algorítmica
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https://doi.org/10.11606/issn.1982-8160.v12i2p165-191Palavras-chave:
Redes sociais, Facebook, Governança algorítmica, Algoritmos, NeoliberalismoResumo
O modo de gestão do social típico da contemporaneidade, associado ao neoliberalismo, pode ser caracterizado como governança algorítmica. As redes sociais, como o Facebook, são tomadas como modelo de seu funcionamento. E, para apreender sua dinâmica, a governança algorítmica é examinada em três dimensões fundamentais. A primeira é a dimensão relacional: o indivíduo é fragmentado em seus traços digitais, os quais são recombinados em múltiplas relações. A partir daí se desdobra a dimensão vetorial: tais relações são orientadas, captando tendências e embutindo projeções sobre o futuro. Por fim, essa orientação deslancha a dimensão agenciadora, desempenhando os papéis de amplificação de afinidades e contenção de diferenças.
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