Big data
moldando o conhecimento, moldando a vida cotidiana
DOI:
https://doi.org/10.11606/issn.1982-8160.v12i2p135-163Palavras-chave:
Big data, Mídia Digital, Ciência, Pesquisa Científica, Conhecimento AplicadoResumo
Este artigo discute a novidade do big data, argumentando que ela pode ser definida em relação ao tipo de conhecimento que é criado. Destaca a importância do big data na pesquisa em ciências sociais e, especialmente, na pesquisa em comunicação, apesar de essa investigação ser em parte limitada pelas fontes (comerciais, muitas vezes) de dados. Outro impedimento é que essa pesquisa está avançando em muitas direções, mas sem integrar o conhecimento descoberto em relatos gerais do papel da mídia na mudança social. E a maior parte desse conhecimento não está sendo produzido nas ciências sociais, mas sim no setor privado e em contextos políticos. O big data recoloca também, em novas perspectivas, certas questões como a da privacidade e a da vigilância social.
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