Nos estudos de mídia(tização), adoramos metáforas
DOI:
https://doi.org/10.11606/issn.1982-8160.v17i1p37-56Palavras-chave:
Mídia, Midiatização, Teoria, Modelos, MetáforasResumo
A longa história das teorias da comunicação de massa é cheia de metáforas: do “canal de transmissão” de Shannon e Weaver à “espiral do silêncio” de Noelle-Neumann. O objetivo deste capítulo é fornecer uma visão geral do uso das metáforas e modelos nos estudos de comunicação midiatizada. Atenção especial é dada às metáforas que apoiam as representações de práticas de comunicação digital e interativa; neste contexto, este capítulo lida com as metáforas da internet, a Rede Mundial de Computadores (World Wide Web) e novas plataformas, e introduz as principais metáforas de mudança de mídia. Conclui-se com uma série de reflexões sobre os riscos e benefícios do raciocínio metafórico, além de incluir uma chamada para a “experimentação metafórica”.
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