Institutional imaginaries: Serialized television fiction and cultural imperialism from the US
DOI:
https://doi.org/10.11606/issn.1982-8160.v20i1p65-88Keywords:
TV series, cultural imperialism, soft power, fictional institutions, social construction of realityAbstract
This article examines the role of US institutional TV series, particularly medical dramas, as soft power tools. From both constructivist and cultural imperialism perspectives, the study argues that these productions shape global perceptions of US institutions, disseminating ideals and imaginaries. They reinforce authority, historicize practices, and extol virtues of US institutions. The active participation of real entities in regulating these fictional narratives is highlighted, emphasizing their relevance in US cultural projection. The study concludes that institutional series connect audiences to complex social structures, playing a crucial role in contemporary cultural diplomacy.
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