Ecologias das mídias, movimentos sociais e ativismo
DOI:
https://doi.org/10.11606/issn.1982-8160.v19i1p19-38Palavras-chave:
Ecologia das mídias, movimentos sociais, ativismo digital, tecnologias da comunicação, mídias alternativasResumo
A teoria da ecologia das mídias constitui uma lente essencial para compreender as complexas relações entre mídias, movimentos sociais e ativismo. Este artigo analisa como diferentes níveis de engajamento — desde menções superficiais até aplicações teóricas robustas — moldaram os estudos sobre movimentos sociais e ativismo (MovAct). São exploradas quatro tradições ecológicas: a teoria do meio, a ecologia da informação, as ecologias comunicativas e as concepções baseadas em Guattari e Fuller, todas com ênfase na materialidade tecnológica e na interconexão das práticas comunicativas. O texto analisa contribuições centrais (como a superação do dualismo entre on-line e offline, a relevância das mídias tradicionais e a crítica às plataformas digitais corporativas) e áreas de divergência, defendendo uma abordagem flexível e “impura” das ecologias midiáticas e das práticas ativistas em constante evolução.
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