Oliveira, A. C. F. de, & Andrelo, R. (2018). Analysis of interactions between society and organization in social media: a study of the campaign “Papo de mulher para mulher” from Marisa store. Novos Olhares, 7(1), 106-115. https://doi.org/10.11606/issn.2238-7714.no.2018.141588