Ortiz, Felipe Chibás, and Melanie Cipolla. 2015. “Creative-Innovative Strategies of Corporate Communication of Companies in Digital Social Media: The Itaú, O Boticário and Cacau Show Cases”. Organicom 12 (22): 272-90. https://doi.org/10.11606/issn.2238-2593.organicom.2015.139285.