A. da R. Amaral and A. R. Parada, “Organizational fans and the mnemonic discourse in the social media: notes based on the study of the Viva Channel”, Organicom, vol. 12, no. 22, pp. 259–271, Jun. 2015, doi: 10.11606/issn.2238-2593.organicom.2015.139284.