ORTIZ, Isadora; AMARO, Fausto. City branding in the digital era: a study based on Elena Ferrante’s Naples. Organicom, São Paulo, Brasil, v. 22, n. 47, p. 47–62, 2025. DOI: 10.11606/issn.2238-2593.organicom.2025.233246. Disponível em: https://revistas.usp.br/organicom/article/view/233246. Acesso em: 17 jun. 2026.