Organicom
type: channel
description: Organicom addresses in depth a special theme, in each edition, organized in the form of a dossier, bringing reflections on trends for the activity and for research in communication.
publisher: Universidade de São Paulo. Escola de Comunicações e Artes
language: en
publication name: Organicom
issn: 1807-1236
copyright: A submissão implica a cessão de direitos da primeira publicação à revista Organicom, sem pagamento. Os autores podem estabelecer por separado acordos adicionais para a distribuição não exclusiva de versão da obra publicada na revista (como colocar em um repositório institucional ou publicar um livro), com o devido reconhecimento de sua publicação inicial na revista Organicom.
items: Communication, climate emergency, and the Amazon: an interdisciplinary and cosmopolitical challenge
items: Climate justice in the Amazon: analysis of Instituto Socioambiental communication as COP30 approaches
items: Scientific and journalistic fields in the construction of climate disasters as a public problem
items: Memory practices between river margins: photographic gestures of occupation in the Amazonian riverside territory
items: Cacophony as a strategy of disinformation and demobilization on climate change
items: Connectivity, communication, and climate in the Amazon: local,regional, and global contexts
items: Amazon in Climate Risk and the Role of Communication
items: Estúdio-Floresta as an Educommunicative Strategy for Popular Denunciation and Announcement in the Rondônian Amazon
items: Climate crisis, too much information and too little action: how plain language can contribute
items: Socioenvironmental journalism amid narrative disputes and ecoterritorial resistances: a conceptual proposal
items: Systematic review on communication and financial sustainability in Non-Governmental Organizations: contributions and gaps in recent literature
items: Discourses on climate (in)justice in the Amazon reports from COP-30in Sumaúma
items: Petroleum at the Foz of the Amazonas: social, economic and environmental frameworks in the media agenda
items: The future of the present in public relations: trends, languages, and technologies
items: Events and Organizations: Events and Organizations
items: Mega events: culture and backstage as differentiators
items: Cultural Accessibility as a guarantee of the right to culture
items: Event as Experience: Who is interested in the results?
items: Is every school an event producer?
items: Street Carnival Blocks in Rio: from the complexity of the event to the sponsorship problem
items: The future is “phygital”: How generations Z and Alpha are redefiningmarketing
items: Technology in Events: Possibilities and Challenges
items: The sustainability of Feira das Yabás in the post-pandemicnication strategies: dialogue circles and community communication strategies
items: Exploring Organizational communication in Latin America through the trajectories of academic professionals
items: Mediatized agora: the opening ceremony of the Paris 2024 Olympic Games
items: Trends drive engagement while distracting our attention in the era of the prompt
items: Celebrations in defense of bicycles: an observation of the Critical Mass Event in Fortaleza and Lisbon
items: Editorial n.46
items: Events from the perspective of mediatization
items: Extension events as spaces for (in)formation and community dialogue: the case of the PET-health equity Londrina

Communication, climate emergency, and the Amazon: an interdisciplinary and cosmopolitical challenge
type: item
subject: Apresentação
  topic: section
creator: Thaís Brianezi
creator: Aline Ferreira Lira
creator: Israel de Jesus Rocha
rights: Copyright (c) 2025 Thaís Brianezi, Israel de Jesus Rocha, Aline Ferreira Lira https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-12
publication date: 2025-11-12
starting page: 12
ending page: 16
doi: 10.11606/issn.2238-2593.organicom.2025.242042

Climate justice in the Amazon: analysis of Instituto Socioambiental communication as COP30 approaches
type: item
description: The 30th COP, held in Belém in 2025, has brought new impetus to the discussion on climate justice in the Amazon and Brazil. COP will need to identify solutions that benefit segments of the world’s population that suffer the impacts of extreme events. This article analyzes, through the communication practices of ISA, an NGO with over 30 years of experience, how the perspective of climate justice can be incorporated into communication about the Amazon.
subject: Artigos
  topic: section
subject: Environmental justice
  topic: keywords
subject: Environmental communication
  topic: keywords
subject: Organizational communication
  topic: keywords
subject: Cop30
  topic: keywords
subject: Climate change
  topic: keywords
creator: Luciana Miranda Costa
creator: Pedro Martins
creator: André Wolmer de Melo
rights: Copyright (c) 2025 Luciana Miranda Costa, Pedro Martins, André Wolmer de Melo https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-12
publication date: 2025-11-12
starting page: 116
ending page: 132
doi: 10.11606/issn.2238-2593.organicom.2025.237467

Scientific and journalistic fields in the construction of climate disasters as a public problem
type: item
description: This research investigates how scientists perceive journalistic coverage of climate disasters. Methodologically, it conducts interviews to discuss axes and illustrate them with examples of recent disasters. It assumes that scientists are the primary definers of this coverage. It identifies the coexistence of different approaches to disasters and concludes that there are precarious intelligibilities on the subject that anchor the work of both scientists and journalists.
subject: Artigos
  topic: section
subject: Journalistic coverage of disasters
  topic: keywords
subject: Scientific field and journalistic field
  topic: keywords
subject: Climate disasters
  topic: keywords
creator: Márcia Franz Amaral
rights: Copyright (c) 2025 Marcia Franz Amaral https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-12
publication date: 2025-11-12
starting page: 76
ending page: 87
doi: 10.11606/issn.2238-2593.organicom.2025.236432

Memory practices between river margins: photographic gestures of occupation in the Amazonian riverside territory
type: item
description: This visual essay analyzes territorial memory practices in Amazonian riverine communities through five photographs. The images reveal ways of dwelling, eating, and caring that affirm everyday resistance and reinscribe ordinary gestures such as crossings and food rituals. Photography is treated as a political and aesthetic device of memory, belonging, and identity, unveiling the territory as a sensitive matrix of ancestry, struggle, and symbolic inventiveness.
subject: Artigos
  topic: section
subject: Territorial memory
  topic: keywords
subject: Visual anthropology
  topic: keywords
subject: Amazonian riverside
  topic: keywords
subject: Communication interfaces
  topic: keywords
creator: Lucidalva Costa de Freitas
creator: Victor Augusto Cavaleiro Corrêa
creator: Paulo Roberto Nassar de Oliveira
creator: Marina Picazzio Perez Batista
rights: Copyright (c) 2025 Lucidalva Costa de Freitas, Victor Augusto Cavaleiro Corrêa, Marina Picazzio Perez Batista, Paulo Roberto Nassar de Oliveira https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-12
publication date: 2025-11-12
starting page: 148
ending page: 161
doi: 10.11606/issn.2238-2593.organicom.2025.239436

Cacophony as a strategy of disinformation and demobilization on climate change
type: item
description: The article explores strategies of the global disinformation campaign on climate change, aiming to deconstruct its practices and identify potential obstacles to addressing the phenomenon. It adopts a theoretical-analytical lens based on the demobilization process to examine discourses on the Heartland Institute website, a think tank that leads global denialist efforts. Finally, it identifies cacophony as a strategy of disinformation and briefly reflects on the challenges fact-checking campaigns face when dealing with this practice.
subject: Artigos
  topic: section
subject: Climate change
  topic: keywords
subject: Demobilization
  topic: keywords
subject: Disinformation
  topic: keywords
subject: Cacophony
  topic: keywords
subject: Public relations
  topic: keywords
creator: Daniel Reis Silva
rights: Copyright (c) 2025 Daniel Reis Silva https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-12
publication date: 2025-11-12
starting page: 133
ending page: 147
doi: 10.11606/issn.2238-2593.organicom.2025.237474

Connectivity, communication, and climate in the Amazon: local,regional, and global contexts
type: item
description: Connectivity in Amazonia involves environmental, social and digital challenges. Ecological degradation compromises the resilience of the forest, while a digital exclusion limits access to information and education in remote communities. If climate change aggravates the situation, affecting the communication infrastructure. Disasters reflect a development model that disrupts natural flows and makes traditional populations invisible. Some initiatives in Santarém and Carauari showed that significative connectivity can reinforce communities and promote socioenvironmental protection.
subject: Artigos
  topic: section
subject: Amazonia
  topic: keywords
subject: Connectivity
  topic: keywords
subject: Climate change
  topic: keywords
subject: Extremes
  topic: keywords
subject: Education
  topic: keywords
creator: Rachel Trajber
creator: José Antonio Marengo Orsini
creator: Regina Celia dos Santos Alvalá
creator: Rita Marcia da Silva Pinto Vieira
rights: Copyright (c) 2025 Rachel Trajber, Jose Antonio Marengo, Regina Celia dos Santos Alvalá, Rita Marcia da Silva Pinto Vieira https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-12
publication date: 2025-11-12
starting page: 60
ending page: 75
doi: 10.11606/issn.2238-2593.organicom.2025.237806

Amazon in Climate Risk and the Role of Communication
type: item
description: For the dossier "Communication, Climate Emergency and the Amazon" in this edition of Organicom, and in light of the extreme threat to the Amazon biome—which depends on a balanced climate regime and rainfall distribution—we interviewed, in April, Professor Carlos Nobre, a meteorologist and one of the world’s leading experts on climate and its changes. After a brief explanation of some of the factors threatening the Amazon, which is already nearing a “point of no return,” Nobre shares his views on related topics: the challenge of the 30th COP (Conference of the Parties, United Nations), to be held in Belém (Amazonas) in November 2025; the importance of climate scientists improving communication in order to confront the crisis; the fully viable bioeconomy of a standing forest; and the relevance of climate education and communication for children and young people.
subject: Entrevista
  topic: section
creator: Myrian Regina Del Vecchio-Lima
creator: Vanessa Witzki Colatusso
rights: Copyright (c) 2025 Myrian Regina Del Vecchio-Lima, Vanessa Witzki Colatusso https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-12
publication date: 2025-11-12
starting page: 163
ending page: 168
doi: 10.11606/issn.2238-2593.organicom.2025.237803

Estúdio-Floresta as an Educommunicative Strategy for Popular Denunciation and Announcement in the Rondônian Amazon
type: item
description: This paper reports on the relationships and expressions of the Estúdio-Floresta (Forest-Studio) activity, carried out within the “Jornada Regional de Educomunicação” (Regional Journey of Educommunication) project, between May 2024 and January 2025, in regions of socio-environmental conflict in Rondônia. The experience, mediated by the Radio, Education, and Citizenship Research and Extension Group of the Federal University of Rondônia, resulted in the collective production of nine audio podcasts with announcements and denunciations by those who live the realities of the struggle for land, water, and standing forests.
subject: Artigos
  topic: section
subject: Amazon
  topic: keywords
subject: Rondônia
  topic: keywords
subject: Communities
  topic: keywords
subject: People
  topic: keywords
subject: Podcast
  topic: keywords
creator: Evelyn Morales
rights: Copyright (c) 2025 Evelyn Morales https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-12
publication date: 2025-11-12
starting page: 31
ending page: 44
doi: 10.11606/issn.2238-2593.organicom.2025.237742

Climate crisis, too much information and too little action: how plain language can contribute
type: item
description: Climate mobilization remains weak, partly due to how the crisis is communicated. This study examines informed ignorance, environmental hypocognition, and the notion that communication is merely information sharing. Messages are highly technical—understandable to only 10% of Brazilians—and cognitively demanding. Technical jargon and uncertainty hinder understanding. The use of Plain Language, already applied in public policies, is proposed to enhance clarity. The Brazilian community could lead intersectoral actions and develop a replicable communication model.
subject: Depoimentos
  topic: section
subject: Plain language
  topic: keywords
subject: Climate crisis
  topic: keywords
subject: Climate communication
  topic: keywords
subject: Climate change
  topic: keywords
creator: Heloisa Fischer
rights: Copyright (c) 2025 Heloisa Fischer https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-12
publication date: 2025-11-12
starting page: 170
ending page: 178
doi: 10.11606/issn.2238-2593.organicom.2025.237548

Socioenvironmental journalism amid narrative disputes and ecoterritorial resistances: a conceptual proposal
type: item
description: This article proposes the formulation of socioenvironmental journalism based on Political Ecology, socioenvironmentalism, and decolonial thought, with emphasis on ecoterritorial conflicts and resistances in the Amazon. It critiques the limits of mainstream coverage—marked by institutional voices and the erasure of collective subjects—and argues for a relational, situated practice committed to socio-environmental and climate justice, grounded in active listening and the recognition of local knowledge.
subject: Artigos
  topic: section
subject: Socioenvironmental journalism
  topic: keywords
subject: Political ecology
  topic: keywords
subject: Ecoterritorial resistances
  topic: keywords
subject: Buen vivir
  topic: keywords
subject: Amazon
  topic: keywords
creator: Pedro Henryque Paes Loureiro de Bragança
creator: Laiza Mangas
creator: Rosane Steinbrenner
rights: Copyright (c) 2025 Pedro Loureiro de Bragança, Laiza Mangas, Rosane Steinbrenner https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-12
publication date: 2025-11-12
starting page: 103
ending page: 115
doi: 10.11606/issn.2238-2593.organicom.2025.237443

Systematic review on communication and financial sustainability in Non-Governmental Organizations: contributions and gaps in recent literature
type: item
description: This article presents a systematic literature review, based on the Prisma protocol, to analyze how communication strategies contribute to the financial sustainability of NGOs. Drawing on seven studies (2020–2024), three core themes emerge: digital media for fundraising, transparency as a foundation of institutional legitimacy, and stakeholder-based communication segmentation. Strategic communication is identified as a key element for organizational strengthening and financial sustainability in the nonprofit sector.
subject: Artigos
  topic: section
subject: Communication
  topic: keywords
subject: Financial Sustainability
  topic: keywords
subject: NGOs
  topic: keywords
subject: Nonprofit Organizations
  topic: keywords
subject: Fundraising
  topic: keywords
creator: Danielle Passos de Jesus Santos
creator: José Alberto Carvalho dos Santos Claro
rights: Copyright (c) 2025 Danielle Passos de Jesus Santos, José Alberto Carvalho dos Santos Claro https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-12
publication date: 2025-11-12
starting page: 45
ending page: 59
doi: 10.11606/issn.2238-2593.organicom.2025.237312

Discourses on climate (in)justice in the Amazon reports from COP-30in Sumaúma
type: item
description: Based on environmental journalism, this text aims to discuss the perspective of climate (in)justice based on reports from Sumaúma about the preparations for COP-30, which gives visibility to the relationship between the Amazon and the climate emergency. Methodologically, we adopted Pecheutian Discourse Analysis. As a result, we point out that climate justice permeates the discourse of the analyzed reports in different ways, demonstrating an advance in relation to mainstream journalism. Sumaúma presents discursive formations of transformative and participatory justice, revealing contextualized and plural coverage.
subject: Artigos
  topic: section
subject: Journalism
  topic: keywords
subject: Discourse analysis
  topic: keywords
subject: Climate (in)justice
  topic: keywords
subject: COP-30
  topic: keywords
subject: Sumaúma
  topic: keywords
creator: Cláudia Herte de Moraes
creator: Eloisa Beling Loose
rights: Copyright (c) 2025 Cláudia Herte de Moraes, Eloisa Beling Loose https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-12
publication date: 2025-11-12
starting page: 18
ending page: 30
doi: 10.11606/issn.2238-2593.organicom.2025.237310

Petroleum at the Foz of the Amazonas: social, economic and environmental frameworks in the media agenda
type: item
description: Petroleum exploration at the Foz of the Amazon is a multifaceted issue. The objective is to analyze Folha de S.Paulo’s coverage of the topic in order to see how it is approached from social, economic, and environmental spheres. Based on the perspective of media framing and content analysis over a 27-month period, 112 publications compose the sample. The predominant framing is environmental, demonstrating that the media is aligned with global debates on sustainability.
subject: Artigos
  topic: section
subject: Amazon
  topic: keywords
subject: Petroleum
  topic: keywords
subject: Media
  topic: keywords
subject: Framework
  topic: keywords
subject: Environment
  topic: keywords
creator: Juliana de Oliveira Vicentini
rights: Copyright (c) 2025 Juliana de Oliveira Vicentini https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-12
publication date: 2025-11-12
starting page: 88
ending page: 102
doi: 10.11606/issn.2238-2593.organicom.2025.237157

The future of the present in public relations: trends, languages, and technologies
type: item
description: The article reviews the book Advanced Topics in Communication: Understanding Public Relations and Contemporary Communication, Reflections and Trends, by Carolina Frazon Terra and João Francisco Raposo, highlighting the role of Public Relations in light of the technological and social transformations of the digital age. The work analyzes the evolution of communication practices, addressing topics such as platformization, the impact of algorithms, influencer marketing, and reputational crises in digital environments. The authors explore current strategies such as branded content and brand publishing, and discuss the rise of digital influencers and platform dependency. The book also examines the consequences of social acceleration, drawing on Hartmut Rosa to reflect on the challenges of accelerated time, the ephemerality of organizational strategies, and the inertia categories that attempt to slow this movement. Emerging technological trends such as the metaverse, artificial intelligence, and NFTs are also analyzed, along with their impacts on organizational communication. By articulating theory and practical experience, Terra and Raposo provide an updated and critical reading of the present and future of Public Relations, making the work relevant both for academic debate and for professional practice in a context of rapid change and information overload.
subject: Resenha
  topic: section
subject: Public Relations
  topic: keywords
subject: Communication
  topic: keywords
subject: Trends
  topic: keywords
creator: Ana Elizabeth Lima Vasconcelos
rights: Copyright (c) 2025 Ana Elizabeth Lima Vasconcelos https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-12
publication date: 2025-11-12
starting page: 180
ending page: 184
doi: 10.11606/issn.2238-2593.organicom.2025.236861

Events and Organizations: Events and Organizations
type: item
subject: Apresentação
  topic: section
creator: Ricardo Ferreira Freitas
creator: Maria Helena Carmo
creator: Luiz Alberto de Farias
rights: Copyright (c) 2025 Ricardo Ferreira Freitas, Maria Helena Carmo, Luiz Alberto de Farias https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-07-02
publication date: 2025-07-02
starting page: 13
ending page: 15
doi: 10.11606/issn.2238-2593.organicom.2025.236759

Mega events: culture and backstage as differentiators
type: item
subject: Entrevista
  topic: section
creator: Luiz Alberto de Farias
creator: Maria Helena Carmo
creator: Valéria de Siqueira Castro Lopes
creator: Ricardo Ferreira Freitas
rights: Copyright (c) 2025 Luiz Alberto de Farias, Maria Helena Carmo, Valéria de Siqueira Castro Lopes, Ricardo Ferreira Freitas https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-07-02
publication date: 2025-07-02
starting page: 190
ending page: 199
doi: 10.11606/issn.2238-2593.organicom.2025.236587

Cultural Accessibility as a guarantee of the right to culture
type: item
description: From poorly designed stairs, lack of preferential seats, ticket distribution system that allows easy access for people with disabilities or reduced mobility, or even a show that takes into account the different profiles of people who attend it, all of these examples are about inclusion. For many people, this does not raise awareness, then some professionals in events and the culture market are starting a process of education and dissemination on best practices that lead to a culture in which all stages of an event can be planned to consider differences and the need to respect others to make events accessible. Based on her experience in the field of culture, Renata Aglai talks to Organicom about an aspect that still has a long way to go: accessibility in events, in acess to culture. In a country where there is still so much to discuss about access for different groups, the interviewee is dedicated to improve her perspective and teach those involved in events and the culture market about the importance to consider the difference. It was in this spirit that we talked remotely about the legal and cultural reality to conjugate the verb to include.
subject: Entrevista
  topic: section
subject: Diversity
  topic: keywords
subject: Inclusion
  topic: keywords
subject: Cultural Acessibility
  topic: keywords
creator: Maria Helena Carmo
creator: Luiz Alberto Farias
creator: Ricardo Ferreira Freitas
creator: Valéria Siqueira Castro Lopes
rights: Copyright (c) 2025 Maria Helena Carmo, Luiz Alberto Farias, Ricardo Ferreira Freitas, Valéria Siqueira Castro Lopes https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-07-02
publication date: 2025-07-02
starting page: 185
ending page: 189
doi: 10.11606/issn.2238-2593.organicom.2025.236539

Event as Experience: Who is interested in the results?
type: item
description: This article is based on the analysis of events as “experience consumption” to discuss their planning process from the perspective of demonstrating long-term results, as well as to reflect on the main challenges related to their measurement and evaluation. To this end, a theoretical and bibliographical review was conducted in the field of Organizational Communication, more specifically on events, strategic planning, evaluation and measurement of results.
subject: Dossiê
  topic: section
subject: Event
  topic: keywords
subject: experience
  topic: keywords
subject: planning
  topic: keywords
subject: evaluation
  topic: keywords
subject: measurement
  topic: keywords
creator: Valéria de Siqueira Castro Lopes
creator: Ethel Shiraishi Pereira
rights: Copyright (c) 2025 Valéria de Siqueira Castro Lopes, Ethel Shiraishi Pereira https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-07-02
publication date: 2025-07-02
starting page: 167
ending page: 183
doi: 10.11606/issn.2238-2593.organicom.2025.233883

Is every school an event producer?
type: item
description: The statement argues that school events, often seen as secondary, are actually essential public relations strategies. The phrase “we don't have a school, we have an event company that occasionally gives classes” reinforces their strategic role. With 28 years of experience, the author highlights how strategic planning and professional execution turn events into impactful actions, using social media, technology, and post-event strategies to generate concrete and sustainable results in student recruitment and retention.
subject: Depoimentos
  topic: section
subject: Educational marketing
  topic: keywords
subject: school events
  topic: keywords
creator: José Alessandro de Oliveira
rights: Copyright (c) 2025 José Alessandro de Oliveira https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-07-02
publication date: 2025-07-02
starting page: 201
ending page: 211
doi: 10.11606/issn.2238-2593.organicom.2025.235900

Street Carnival Blocks in Rio: from the complexity of the event to the sponsorship problem
type: item
description: The organization of street carnival events involves a series of specificities reported in this testimony, which also briefly problematizes the history and difficulties of carnival blocks in their relations with the public power of the municipality of Rio de Janeiro. As an adjacent theme, the funding conditions and the role of sponsorship in this type of cultural production are discussed.
subject: Depoimentos
  topic: section
subject: Event
  topic: keywords
subject: Street Carnival
  topic: keywords
subject: Carnival bloks
  topic: keywords
subject: Culture
  topic: keywords
subject: Sponsorship
  topic: keywords
creator: Ricardo Benevides
creator: João Marcelo Oliveira
creator: Rita Fernandes
rights: Copyright (c) 2025 Ricardo Benevides, João Marcelo Oliveira, Rita Fernandes https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-07-02
publication date: 2025-07-02
starting page: 212
ending page: 218
doi: 10.11606/issn.2238-2593.organicom.2025.235472

The future is “phygital”: How generations Z and Alpha are redefiningmarketing
type: item
description: Marketing 6.0 by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, with a focus on the transformations driven by Generations Z and Alpha. The author emphasizes the rise of the "phygital" concept — a blend of physical and digital experiences — and how these generations are reshaping consumer behavior and communication strategies. The article discusses topics such as the metaverse, augmented and virtual reality, the experience economy, omnichannel approaches, spatial computing, and the role of immersive technologies in modern marketing.
subject: Resenha
  topic: section
subject: Marketing 6.0
  topic: keywords
subject: Metaverso
  topic: keywords
subject: Web3
  topic: keywords
creator: Débora Gauziski
rights: Copyright (c) 2025 Débora Gauziski https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-07-02
publication date: 2025-07-02
starting page: 262
ending page: 267
doi: 10.11606/issn.2238-2593.organicom.2025.235389

Technology in Events: Possibilities and Challenges
type: item
description: Volume 1 of The Event of the 21st Century: Unveiling the Evolution of Events and Training in the Age of AI and Digital Transformation presents the world of technology in the events market — whether in-person, virtual, or hybrid. The book brings together the main areas of expertise of Vanessa Martin and Robson Lisboa — respectively, extensive experience in events and the use of technology for educational purposes — and offers readers up-to-date information on the market, key concepts, trends, and tips.
subject: Resenha
  topic: section
subject: Eventos
  topic: keywords
subject: Tecnologia
  topic: keywords
subject: Século XXI
  topic: keywords
creator: Cynthia Maciel Duarte
rights: Copyright (c) 2025 Cynthia Maciel Duarte https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-07-02
publication date: 2025-07-02
starting page: 268
ending page: 272
doi: 10.11606/issn.2238-2593.organicom.2025.235303

The sustainability of Feira das Yabás in the post-pandemicnication strategies: dialogue circles and community communication strategies
type: item
description: This article analyzes the changes in the planning and organization of the Feira das Yabás (Rio de Janeiro, Brazil) since the post-COVID-19 pandemic period, highlighting the renewal of the gastronomy and configuration of the stalls, the arrival of new delicacies and the creation of the Conversation Circles. The event reaffirms itself as an official space for the appreciation of suburban culture and memory, while communication strategies and public policies ensure its continuity as a community cultural event with social impact.
subject: Dossiê
  topic: section
subject: Cultural event
  topic: keywords
subject: Public relations
  topic: keywords
subject: Community Communication
  topic: keywords
subject: Orality
  topic: keywords
subject: Yabás Fair
  topic: keywords
creator: Adelaide Cristina Rocha de la Torre Chao
rights: Copyright (c) 2025 Adelaide Cristina Rocha de la Torre Chao https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-07-02
publication date: 2025-07-02
starting page: 102
ending page: 112
doi: 10.11606/issn.2238-2593.organicom.2025.233864

Exploring Organizational communication in Latin America through the trajectories of academic professionals
type: item
description: This article explores the relationship between the academic trajectories of Latin American researchers in organizational communication and the ways in which they define themselves as specialists in this field and conceptualize the field itself. To this end, 22 academics from 11 Latin American countries were interviewed. The analysis revealed three main themes: the accidental nature of career paths in organizational communication, the referential hybridity, and the fragmented semantic universe of the field.
subject: Espaço Aberto
  topic: section
subject: Academic field
  topic: keywords
subject: Organizational communication
  topic: keywords
subject: Academic professional
  topic: keywords
subject: Latin America
  topic: keywords
creator: Griselda Guillén Ojeda
creator: Luis Aguilar Ramirez
creator: Consuelo Vasquez
rights: Copyright (c) 2025 Griselda Guillén Ojeda, Luis Aguilar Ramirez, Consuelo Vasquez https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-12
publication date: 2025-11-12
starting page: 186
ending page: 201
doi: 10.11606/issn.2238-2593.organicom.2025.234739

Mediatized agora: the opening ceremony of the Paris 2024 Olympic Games
type: item
description: Based on Stig Hjarvard's theory of mediatization, this article investigates mediatized sports mega-events, focusing on the opening ceremony of the Paris 2024 Olympic Games. The aim is to analyze the interconnections between urban space and the media as a structuring institution and amplifier of narratives. The results show how mega-events project global images while reflecting sociopolitical tensions, contributing to a critical understanding of mediatization in public space, cultural memory, and governance.
subject: Dossiê
  topic: section
subject: Media
  topic: keywords
subject: mediatization
  topic: keywords
subject: sports mega-events
  topic: keywords
subject: olympics
  topic: keywords
creator: Ana Carolina Pinheiro Rocha da Silveira
creator: Flavio Agnelli Mesquita
creator: Luiz Alberto de Farias
rights: Copyright (c) 2025 Ana Carolina Pinheiro Rocha da Silveira, Flavio Agnelli Mesquita, Luiz Alberto de Farias https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-07-02
publication date: 2025-07-02
starting page: 37
ending page: 46
doi: 10.11606/issn.2238-2593.organicom.2025.234036

Trends drive engagement while distracting our attention in the era of the prompt
type: item
description: Social networks play a central role in modern life, especially for children and teenagers, consuming more and more time. Artificial intelligence drives new trends such as deepfakes and algorithmically personalized content. Trends, a phenomenon in which random themes gain prominence, are analyzed in this article based on their narrative and media discourses. It is concluded that misinformation, the climate crisis, the influence of big tech and the drop in reading are interconnected, requiring an ethical approach for a sustainable future.
subject: Espaço Aberto
  topic: section
subject: Consumption
  topic: keywords
subject: Disinformation
  topic: keywords
subject: Big techs
  topic: keywords
subject: Prompts
  topic: keywords
subject: Environmental Sustainability
  topic: keywords
creator: Pollyana Ferrari
rights: Copyright (c) 2025 Pollyana Ferrari https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-07-02
publication date: 2025-07-02
starting page: 244
ending page: 256
doi: 10.11606/issn.2238-2593.organicom.2025.232436

Celebrations in defense of bicycles: an observation of the Critical Mass Event in Fortaleza and Lisbon
type: item
description: This article examines the main aspects of the languages and communicative strategies used in the Critical Mass event in Fortaleza (Brazil) and Lisbon (Portugal), as well as their cultural, social, and urban particularities. The event is a global monthly “bike ride.” The methodology includes participant observation, field notes, photographs, interviews, and analysis of Instagram posts. The study analyzes urban communication as an expression of identity through demonstrations that highlight cyclists’ rights, emphasizing the intersections between the two cities.
subject: Dossiê
  topic: section
subject: Event
  topic: keywords
subject: Fortaleza
  topic: keywords
subject: Lisbon
  topic: keywords
subject: Critical Mass
  topic: keywords
subject: Urban Communication
  topic: keywords
creator: Silvia Belmino
creator: Janayde Goncalves
rights: Copyright (c) 2025 Janayde Goncalves, Silvia Belmino https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-07-02
publication date: 2025-07-02
starting page: 113
ending page: 129
doi: 10.11606/issn.2238-2593.organicom.2025.233683

Editorial n.46
type: item
description: Presentation edition n.46
subject: Apresentação
  topic: section
subject: Organizational Communication
  topic: keywords
subject: Public Relations
  topic: keywords
subject: theory
  topic: keywords
subject: profession
  topic: keywords
subject: teaching
  topic: keywords
subject: Academic field
  topic: keywords
creator: Margarida Maria Krohling Kunsch
creator: Larissa Conceição dos Santos
rights: Copyright (c) 2024 Margarida Maria Krohling Kunsch, Larissa Conceição dos Santos https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-12-11
publication date: 2024-12-11
starting page: 12
ending page: 17
doi: 10.11606/issn.2238-2593.organicom.2024.233614

Events from the perspective of mediatization
type: item
description: Under the focus of organizational communication, we propose a reflection on the media dimension of events in contemporary times. To do this, we draw on theoretical contributions from the concepts of event and mediatization. In methodological terms, we analyze the production of events through the lens of deep mediatization trends. The results include the identification of media dynamics that shape contemporary events and the understanding of the management of circulation as a fruitful approach for event planning from a communicational perspective.
subject: Dossiê
  topic: section
subject: Events
  topic: keywords
subject: Organizational communication
  topic: keywords
subject: event
  topic: keywords
subject: mediatización
  topic: keywords
creator: Bruno Garcia Vinhola
rights: Copyright (c) 2025 Bruno Garcia Vinhola https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-07-02
publication date: 2025-07-02
starting page: 76
ending page: 86
doi: 10.11606/issn.2238-2593.organicom.2025.233502

Extension events as spaces for (in)formation and community dialogue: the case of the PET-health equity Londrina
type: item
description: This article analyzes the potential of university extension events as spaces for (in)formation and dialogue with the community, focusing on the experiences of the PET-Saúde Equidade Londrina/PR project. Using a methodology that combines bibliographical review, case study and participant observation, the text presents analyses of four events organized by the project. The results indicate that the events are consolidated as means of establishing relationships and social transformation by promoting interaction between university and community.
subject: Dossiê
  topic: section
subject: Communication
  topic: keywords
subject: events
  topic: keywords
subject: extension
  topic: keywords
subject: community dialogue
  topic: keywords
subject: Pet-health equity
  topic: keywords
creator: Marcielly Cristina Moresco
creator: Marselle Nobre de Carvalho
rights: Copyright (c) 2025 Marcielly Cristina Moresco, Marselle Nobre de Carvalho https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-07-02
publication date: 2025-07-02
starting page: 154
ending page: 166
doi: 10.11606/issn.2238-2593.organicom.2025.233500