Organicom addresses in depth a special theme, in each edition, organized in the form of a dossier, bringing reflections on trends for the activity and for research in communication.
Universidade de São Paulo. Escola de Comunicações e Artes
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Communication, climate emergency, and the Amazon: an interdisciplinary and cosmopolitical challenge
Copyright (c) 2025 Thaís Brianezi, Israel de Jesus Rocha, Aline Ferreira Lira https://creativecommons.org/licenses/by-nc-sa/4.0
Climate justice in the Amazon: analysis of Instituto Socioambiental communication as COP30 approaches
The 30th COP, held in Belém in 2025, has brought new impetus to the discussion on climate justice in the Amazon and Brazil. COP will need to identify solutions that benefit segments of the world’s population that suffer the impacts of extreme events. This article analyzes, through the communication practices of ISA, an NGO with over 30 years of experience, how the perspective of climate justice can be incorporated into communication about the Amazon.
Copyright (c) 2025 Luciana Miranda Costa, Pedro Martins, André Wolmer de Melo https://creativecommons.org/licenses/by-nc-sa/4.0
Scientific and journalistic fields in the construction of climate disasters as a public problem
This research investigates how scientists perceive journalistic coverage of climate disasters. Methodologically, it conducts interviews to discuss axes and illustrate them with examples of recent disasters. It assumes that scientists are the primary definers of this coverage. It identifies the coexistence of different approaches to disasters and concludes that there are precarious intelligibilities on the subject that anchor the work of both scientists and journalists.
Copyright (c) 2025 Marcia Franz Amaral https://creativecommons.org/licenses/by-nc-sa/4.0
Memory practices between river margins: photographic gestures of occupation in the Amazonian riverside territory
This visual essay analyzes territorial memory practices in Amazonian riverine communities through five photographs. The images reveal ways of dwelling, eating, and caring that affirm everyday resistance and reinscribe ordinary gestures such as crossings and food rituals. Photography is treated as a political and aesthetic device of memory, belonging, and identity, unveiling the territory as a sensitive matrix of ancestry, struggle, and symbolic inventiveness.
Copyright (c) 2025 Lucidalva Costa de Freitas, Victor Augusto Cavaleiro Corrêa, Marina Picazzio Perez Batista, Paulo Roberto Nassar de Oliveira https://creativecommons.org/licenses/by-nc-sa/4.0
Cacophony as a strategy of disinformation and demobilization on climate change
The article explores strategies of the global disinformation campaign on climate change, aiming to deconstruct its practices and identify potential obstacles to addressing the phenomenon. It adopts a theoretical-analytical lens based on the demobilization process to examine discourses on the Heartland Institute website, a think tank that leads global denialist efforts. Finally, it identifies cacophony as a strategy of disinformation and briefly reflects on the challenges fact-checking campaigns face when dealing with this practice.
Copyright (c) 2025 Daniel Reis Silva https://creativecommons.org/licenses/by-nc-sa/4.0
Connectivity, communication, and climate in the Amazon: local,regional, and global contexts
Connectivity in Amazonia involves environmental, social and digital challenges. Ecological degradation compromises the resilience of the forest, while a digital exclusion limits access to information and education in remote communities. If climate change aggravates the situation, affecting the communication infrastructure. Disasters reflect a development model that disrupts natural flows and makes traditional populations invisible. Some initiatives in Santarém and Carauari showed that significative connectivity can reinforce communities and promote socioenvironmental protection.
Copyright (c) 2025 Rachel Trajber, Jose Antonio Marengo, Regina Celia dos Santos Alvalá, Rita Marcia da Silva Pinto Vieira https://creativecommons.org/licenses/by-nc-sa/4.0
Amazon in Climate Risk and the Role of Communication
For the dossier "Communication, Climate Emergency and the Amazon" in this edition of Organicom, and in light of the extreme threat to the Amazon biome—which depends on a balanced climate regime and rainfall distribution—we interviewed, in April, Professor Carlos Nobre, a meteorologist and one of the world’s leading experts on climate and its changes. After a brief explanation of some of the factors threatening the Amazon, which is already nearing a “point of no return,” Nobre shares his views on related topics: the challenge of the 30th COP (Conference of the Parties, United Nations), to be held in Belém (Amazonas) in November 2025; the importance of climate scientists improving communication in order to confront the crisis; the fully viable bioeconomy of a standing forest; and the relevance of climate education and communication for children and young people.
Copyright (c) 2025 Myrian Regina Del Vecchio-Lima, Vanessa Witzki Colatusso https://creativecommons.org/licenses/by-nc-sa/4.0
Estúdio-Floresta as an Educommunicative Strategy for Popular Denunciation and Announcement in the Rondônian Amazon
This paper reports on the relationships and expressions of the Estúdio-Floresta (Forest-Studio) activity, carried out within the “Jornada Regional de Educomunicação” (Regional Journey of Educommunication) project, between May 2024 and January 2025, in regions of socio-environmental conflict in Rondônia. The experience, mediated by the Radio, Education, and Citizenship Research and Extension Group of the Federal University of Rondônia, resulted in the collective production of nine audio podcasts with announcements and denunciations by those who live the realities of the struggle for land, water, and standing forests.
Copyright (c) 2025 Evelyn Morales https://creativecommons.org/licenses/by-nc-sa/4.0
Climate crisis, too much information and too little action: how plain language can contribute
Climate mobilization remains weak, partly due to how the crisis is communicated. This study examines informed ignorance, environmental hypocognition, and the notion that communication is merely information sharing. Messages are highly technical—understandable to only 10% of Brazilians—and cognitively demanding. Technical jargon and uncertainty hinder understanding. The use of Plain Language, already applied in public policies, is proposed to enhance clarity. The Brazilian community could lead intersectoral actions and develop a replicable communication model.
Copyright (c) 2025 Heloisa Fischer https://creativecommons.org/licenses/by-nc-sa/4.0
Socioenvironmental journalism amid narrative disputes and ecoterritorial resistances: a conceptual proposal
This article proposes the formulation of socioenvironmental journalism based on Political Ecology, socioenvironmentalism, and decolonial thought, with emphasis on ecoterritorial conflicts and resistances in the Amazon. It critiques the limits of mainstream coverage—marked by institutional voices and the erasure of collective subjects—and argues for a relational, situated practice committed to socio-environmental and climate justice, grounded in active listening and the recognition of local knowledge.
Pedro Henryque Paes Loureiro de Bragança
Copyright (c) 2025 Pedro Loureiro de Bragança, Laiza Mangas, Rosane Steinbrenner https://creativecommons.org/licenses/by-nc-sa/4.0
Systematic review on communication and financial sustainability in Non-Governmental Organizations: contributions and gaps in recent literature
This article presents a systematic literature review, based on the Prisma protocol, to analyze how communication strategies contribute to the financial sustainability of NGOs. Drawing on seven studies (2020–2024), three core themes emerge: digital media for fundraising, transparency as a foundation of institutional legitimacy, and stakeholder-based communication segmentation. Strategic communication is identified as a key element for organizational strengthening and financial sustainability in the nonprofit sector.
Copyright (c) 2025 Danielle Passos de Jesus Santos, José Alberto Carvalho dos Santos Claro https://creativecommons.org/licenses/by-nc-sa/4.0
Discourses on climate (in)justice in the Amazon reports from COP-30in Sumaúma
Based on environmental journalism, this text aims to discuss the perspective of climate (in)justice based on reports from Sumaúma about the preparations for COP-30, which gives visibility to the relationship between the Amazon and the climate emergency. Methodologically, we adopted Pecheutian Discourse Analysis. As a result, we point out that climate justice permeates the discourse of the analyzed reports in different ways, demonstrating an advance in relation to mainstream journalism. Sumaúma presents discursive formations of transformative and participatory justice, revealing contextualized and plural coverage.
Copyright (c) 2025 Cláudia Herte de Moraes, Eloisa Beling Loose https://creativecommons.org/licenses/by-nc-sa/4.0
Petroleum at the Foz of the Amazonas: social, economic and environmental frameworks in the media agenda
Petroleum exploration at the Foz of the Amazon is a multifaceted issue. The objective is to analyze Folha de S.Paulo’s coverage of the topic in order to see how it is approached from social, economic, and environmental spheres. Based on the perspective of media framing and content analysis over a 27-month period, 112 publications compose the sample. The predominant framing is environmental, demonstrating that the media is aligned with global debates on sustainability.
Copyright (c) 2025 Juliana de Oliveira Vicentini https://creativecommons.org/licenses/by-nc-sa/4.0
The future of the present in public relations: trends, languages, and technologies
The article reviews the book Advanced Topics in Communication: Understanding Public Relations and Contemporary Communication, Reflections and Trends, by Carolina Frazon Terra and João Francisco Raposo, highlighting the role of Public Relations in light of the technological and social transformations of the digital age. The work analyzes the evolution of communication practices, addressing topics such as platformization, the impact of algorithms, influencer marketing, and reputational crises in digital environments. The authors explore current strategies such as branded content and brand publishing, and discuss the rise of digital influencers and platform dependency. The book also examines the consequences of social acceleration, drawing on Hartmut Rosa to reflect on the challenges of accelerated time, the ephemerality of organizational strategies, and the inertia categories that attempt to slow this movement. Emerging technological trends such as the metaverse, artificial intelligence, and NFTs are also analyzed, along with their impacts on organizational communication. By articulating theory and practical experience, Terra and Raposo provide an updated and critical reading of the present and future of Public Relations, making the work relevant both for academic debate and for professional practice in a context of rapid change and information overload.
Copyright (c) 2025 Ana Elizabeth Lima Vasconcelos https://creativecommons.org/licenses/by-nc-sa/4.0
Events and Organizations: Events and Organizations
Copyright (c) 2025 Ricardo Ferreira Freitas, Maria Helena Carmo, Luiz Alberto de Farias https://creativecommons.org/licenses/by-nc-sa/4.0
Mega events: culture and backstage as differentiators
Copyright (c) 2025 Luiz Alberto de Farias, Maria Helena Carmo, Valéria de Siqueira Castro Lopes, Ricardo Ferreira Freitas https://creativecommons.org/licenses/by-nc-sa/4.0
Cultural Accessibility as a guarantee of the right to culture
From poorly designed stairs, lack of preferential seats, ticket distribution system that allows easy access for people with disabilities or reduced mobility, or even a show that takes into account the different profiles of people who attend it, all of these examples are about inclusion. For many people, this does not raise awareness, then some professionals in events and the culture market are starting a process of education and dissemination on best practices that lead to a culture in which all stages of an event can be planned to consider differences and the need to respect others to make events accessible. Based on her experience in the field of culture, Renata Aglai talks to Organicom about an aspect that still has a long way to go: accessibility in events, in acess to culture. In a country where there is still so much to discuss about access for different groups, the interviewee is dedicated to improve her perspective and teach those involved in events and the culture market about the importance to consider the difference. It was in this spirit that we talked remotely about the legal and cultural reality to conjugate the verb to include.
Copyright (c) 2025 Maria Helena Carmo, Luiz Alberto Farias, Ricardo Ferreira Freitas, Valéria Siqueira Castro Lopes https://creativecommons.org/licenses/by-nc-sa/4.0
Event as Experience: Who is interested in the results?
This article is based on the analysis of events as “experience consumption” to discuss their planning process from the perspective of demonstrating long-term results, as well as to reflect on the main challenges related to their measurement and evaluation. To this end, a theoretical and bibliographical review was conducted in the field of Organizational Communication, more specifically on events, strategic planning, evaluation and measurement of results.
Copyright (c) 2025 Valéria de Siqueira Castro Lopes, Ethel Shiraishi Pereira https://creativecommons.org/licenses/by-nc-sa/4.0
The statement argues that school events, often seen as secondary, are actually essential public relations strategies. The phrase “we don't have a school, we have an event company that occasionally gives classes” reinforces their strategic role. With 28 years of experience, the author highlights how strategic planning and professional execution turn events into impactful actions, using social media, technology, and post-event strategies to generate concrete and sustainable results in student recruitment and retention.
Copyright (c) 2025 José Alessandro de Oliveira https://creativecommons.org/licenses/by-nc-sa/4.0
Street Carnival Blocks in Rio: from the complexity of the event to the sponsorship problem
The organization of street carnival events involves a series of specificities reported in this testimony, which also briefly problematizes the history and difficulties of carnival blocks in their relations with the public power of the municipality of Rio de Janeiro. As an adjacent theme, the funding conditions and the role of sponsorship in this type of cultural production are discussed.
Copyright (c) 2025 Ricardo Benevides, João Marcelo Oliveira, Rita Fernandes https://creativecommons.org/licenses/by-nc-sa/4.0
The future is “phygital”: How generations Z and Alpha are redefiningmarketing
Marketing 6.0 by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, with a focus on the transformations driven by Generations Z and Alpha. The author emphasizes the rise of the "phygital" concept — a blend of physical and digital experiences — and how these generations are reshaping consumer behavior and communication strategies. The article discusses topics such as the metaverse, augmented and virtual reality, the experience economy, omnichannel approaches, spatial computing, and the role of immersive technologies in modern marketing.
Copyright (c) 2025 Débora Gauziski https://creativecommons.org/licenses/by-nc-sa/4.0
Technology in Events: Possibilities and Challenges
Volume 1 of The Event of the 21st Century: Unveiling the Evolution of Events and Training in the Age of AI and Digital Transformation presents the world of technology in the events market — whether in-person, virtual, or hybrid. The book brings together the main areas of expertise of Vanessa Martin and Robson Lisboa — respectively, extensive experience in events and the use of technology for educational purposes — and offers readers up-to-date information on the market, key concepts, trends, and tips.
Copyright (c) 2025 Cynthia Maciel Duarte https://creativecommons.org/licenses/by-nc-sa/4.0
The sustainability of Feira das Yabás in the post-pandemicnication strategies: dialogue circles and community communication strategies
This article analyzes the changes in the planning and organization of the Feira das Yabás (Rio de Janeiro, Brazil) since the post-COVID-19 pandemic period, highlighting the renewal of the gastronomy and configuration of the stalls, the arrival of new delicacies and the creation of the Conversation Circles. The event reaffirms itself as an official space for the appreciation of suburban culture and memory, while communication strategies and public policies ensure its continuity as a community cultural event with social impact.
Adelaide Cristina Rocha de la Torre Chao
Copyright (c) 2025 Adelaide Cristina Rocha de la Torre Chao https://creativecommons.org/licenses/by-nc-sa/4.0
Exploring Organizational communication in Latin America through the trajectories of academic professionals
This article explores the relationship between the academic trajectories of Latin American researchers in organizational communication and the ways in which they define themselves as specialists in this field and conceptualize the field itself. To this end, 22 academics from 11 Latin American countries were interviewed. The analysis revealed three main themes: the accidental nature of career paths in organizational communication, the referential hybridity, and the fragmented semantic universe of the field.
Copyright (c) 2025 Griselda Guillén Ojeda, Luis Aguilar Ramirez, Consuelo Vasquez https://creativecommons.org/licenses/by-nc-sa/4.0
Mediatized agora: the opening ceremony of the Paris 2024 Olympic Games
Based on Stig Hjarvard's theory of mediatization, this article investigates mediatized sports mega-events, focusing on the opening ceremony of the Paris 2024 Olympic Games. The aim is to analyze the interconnections between urban space and the media as a structuring institution and amplifier of narratives. The results show how mega-events project global images while reflecting sociopolitical tensions, contributing to a critical understanding of mediatization in public space, cultural memory, and governance.
Copyright (c) 2025 Ana Carolina Pinheiro Rocha da Silveira, Flavio Agnelli Mesquita, Luiz Alberto de Farias https://creativecommons.org/licenses/by-nc-sa/4.0
Trends drive engagement while distracting our attention in the era of the prompt
Social networks play a central role in modern life, especially for children and teenagers, consuming more and more time. Artificial intelligence drives new trends such as deepfakes and algorithmically personalized content. Trends, a phenomenon in which random themes gain prominence, are analyzed in this article based on their narrative and media discourses. It is concluded that misinformation, the climate crisis, the influence of big tech and the drop in reading are interconnected, requiring an ethical approach for a sustainable future.
Copyright (c) 2025 Pollyana Ferrari https://creativecommons.org/licenses/by-nc-sa/4.0
Celebrations in defense of bicycles: an observation of the Critical Mass Event in Fortaleza and Lisbon
This article examines the main aspects of the languages and communicative strategies used in the Critical Mass event in Fortaleza (Brazil) and Lisbon (Portugal), as well as their cultural, social, and urban particularities. The event is a global monthly “bike ride.” The methodology includes participant observation, field notes, photographs, interviews, and analysis of Instagram posts. The study analyzes urban communication as an expression of identity through demonstrations that highlight cyclists’ rights, emphasizing the intersections between the two cities.
Copyright (c) 2025 Janayde Goncalves, Silvia Belmino https://creativecommons.org/licenses/by-nc-sa/4.0
Copyright (c) 2024 Margarida Maria Krohling Kunsch, Larissa Conceição dos Santos https://creativecommons.org/licenses/by-nc-sa/4.0
Events from the perspective of mediatization
Under the focus of organizational communication, we propose a reflection on the media dimension of events in contemporary times. To do this, we draw on theoretical contributions from the concepts of event and mediatization. In methodological terms, we analyze the production of events through the lens of deep mediatization trends. The results include the identification of media dynamics that shape contemporary events and the understanding of the management of circulation as a fruitful approach for event planning from a communicational perspective.
Copyright (c) 2025 Bruno Garcia Vinhola https://creativecommons.org/licenses/by-nc-sa/4.0
Extension events as spaces for (in)formation and community dialogue: the case of the PET-health equity Londrina
This article analyzes the potential of university extension events as spaces for (in)formation and dialogue with the community, focusing on the experiences of the PET-Saúde Equidade Londrina/PR project. Using a methodology that combines bibliographical review, case study and participant observation, the text presents analyses of four events organized by the project. The results indicate that the events are consolidated as means of establishing relationships and social transformation by promoting interaction between university and community.
Copyright (c) 2025 Marcielly Cristina Moresco, Marselle Nobre de Carvalho https://creativecommons.org/licenses/by-nc-sa/4.0