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Vol. 13 No. 24 (2016): Relações públicas: dimensões e práticas

View Vol. 13 No. 24 (2016): Relações públicas: dimensões e práticas

Published: 2016-06-11

Full Issue

PDF (Portuguese)

Apresentação

Paths for the practice of excellence

Luiz Alberto de Farias, Paulo Nassar

11-13
- PDF (Portuguese)

Espaço Aberto

Organizational trademarks and the sponsorship of alternative social causes: daltonism

Kleber Markus, Gustavo Henrique Del Vechio

14-28
- PDF (Portuguese)
Between the dispute and the co-production: the image of the Brazilian Army in the Complexo da Maré

Ana Paula da Rosa, Bruno Garcia Vinhola

29-42
- PDF (Portuguese)
The event in the context of organizations: The “Casais” campaign, the public and the image of O Boticário

Terezinha Silva

43-55
- PDF (Portuguese)
Facial outrage: discursive clashes and recognition of female leadership in Petrobras

Ângela Cristina Salgueiro Marques, Frederico da Cruz Vieira de Souza

56-69
- PDF (Portuguese)

Dossiê

Corporate social responsibility in the Swiss watch industry: perceptions and practices

Lucie Gerber, Krishnamurthy Sriramesh

70-84
- PDF
The recent history of public relations in Spain

Maria-Rosa Collell, Jordi Xifra

85-94
- PDF
Social neuroscience: new approaches for public relations and communications management

Terence Flynn

95-102
- PDF
À la française organizational communication: advances and perspectives

Alice Zozima Rego de Souza Paris, Larissa Conceição dos Santos

103-113
- PDF (Portuguese)
Business diplomacy and international public relations

Guilherme Fráguas Nobre

114-124
- PDF (Portuguese)
Using indigenous culture to create brand identities of transnational corporations from developing countries

Erica de Castro Correa, Juan-Carlos Molleda

125-138
- PDF
Face to face communication in organizations in the times of a mediatized society

Ana Maria Dantas de Maio

139-150
- PDF (Portuguese)
The historical scenario of public relations in Brazil

Paulo Nassar, Luiz Alberto de Farias, Mateus Furlanetto de Oliveira

151-160
- PDF (Portuguese)

Entrevista

Public relations: so much yet to be exploited!

Alexander V. Laskin

161-165
- PDF (Portuguese)
Communicator: the David of all of the Goliaths

Richard Edelman

166-173
- PDF (Portuguese)

Pesquisa

International public relations management in the Volkswagen crisis

Amaya Arribas

174-188
- PDF (Spanish)
Community communication and social responsibility in Brazilian and European football clubs: much beyond the “member-supporter”

Ary José Rocco Júnior, Eduardo de Oliveira Cruz Carlassara, Pedro Lucas Leite Parolini

189-204
- PDF (Portuguese)
Innovation in institutional memory communication: the case of the 100 years of CPFL Energia

João de Deus Dias Neto, Priscila Ferreira Perazzo

205-217
- PDF (Portuguese)
Rio brand, a trademark that goes beyond the city

Patrícia Cerqueira Reis

218-232
- PDF (Portuguese)
Political communication and social movements in Spain: from15M to Podemos

Ana Almansa-Martínez, María Jesús Fernández Torres

233-249
- PDF (Spanish)

Resenha

A new narrative as the voice of new times

Emiliana Pomarico Ribeiro

250-254
- PDF (Portuguese)
Integration, keyword for organizational communication

Ana Claudia Pompeu Torezan Andreucci

255-258
- PDF (Portuguese)