The male role from the 1940's to 1990's: models transformations

Abstract

This paper aims to study the transformations of male roles from the 1940's to the 1990's, through analysis of the ideas circulated by "Família Cristã" magazine. Articles focusing on the male role in the issues of 1943, 1953, 1963, 1973, 1983 e 1993 were selected for analysis. In the early years (1943 and 1953) there was a traditional position in the magazine, but there was already a focus on male affectivity. The year of 1963 appears to be a landmark because the men are considered to be more responsible for their actions in the private sphere. In the following years (from 1973-1993) an equality between sexes, a symmetric moral code, and a model of a friend father and a participant husband are valorized. This is witnessed by the building of a male model consistent with a religious male model, already existent in the years before the decade of 1960, but intensified since then.