THE HARD AND SOFT LADDERING TECNIQUES APPLIED TO VALUE PERCEPTION OF ADMINISTRATION ACADEMICS OF A HIGHER EDUCATION INSTITUTION IN THE CITY OF RIO VERDE, GOIANIA: A COMPARITIVE STUDY DOI: 10.5585/RAI.2010432. INMR, rev. adm. inov. 2011;7(4):113-136. Accessed July 17, 2024. https://revistas.usp.br/rai/article/view/79194