UNDERSTANDING INNOVATION BASED ON COMPANY OPTICS: INTERPRETATION MISTAKES ON THE TYPES OF INNOVATION DEVELOPED. INMR - Innovation & Management Review, [S. l.], v. 13, n. 4, p. 295–304, 2017. Disponível em: https://revistas.usp.br/rai/article/view/100370.. Acesso em: 30 abr. 2024.