DISRUPTIVE INNOVATION IN LOW-INCOME CONTEXTS: CHALLENGES AND STATE-OF-THE-ART NATIONAL RESEARCH IN MARKETING. INMR - Innovation & Management Review, [S. l.], v. 14, n. 2, p. 162–167, 2017. Disponível em: https://revistas.usp.br/rai/article/view/115050.. Acesso em: 3 maio. 2024.