“CONSUMER BEHAVIOR AND FACTORS THAT AFFECT SATISFACTION AND RISK PERCEPTION OF PURCHASES OF OWN BRAND FOOD PRODUCTS”, INMR, rev. adm. inov., vol. 12, nº 1, p. 351–370, mar. 2015, Acessado: 28º de abril de 2024. [Online]. Disponível em: https://revistas.usp.br/rai/article/view/100328