“UNDERSTANDING INNOVATION BASED ON COMPANY OPTICS: INTERPRETATION MISTAKES ON THE TYPES OF INNOVATION DEVELOPED”, INMR, rev. adm. inov., vol. 13, nº 4, p. 295–304, jun. 2017, Acessado: 30º de abril de 2024. [Online]. Disponível em: https://revistas.usp.br/rai/article/view/100370