“DISRUPTIVE INNOVATION IN LOW-INCOME CONTEXTS: CHALLENGES AND STATE-OF-THE-ART NATIONAL RESEARCH IN MARKETING”, INMR, rev. adm. inov., vol. 14, nº 2, p. 162–167, jul. 2017, Acessado: 3º de maio de 2024. [Online]. Disponível em: https://revistas.usp.br/rai/article/view/115050