“Relationship between entrepreneurial orientation, marketing capability and business performance in retail supermarkets in Santa Catarina (Brazil)”, INMR, rev. adm. inov., vol. 15, nº 2, p. 118–136, out. 2018, Acessado: 3º de maio de 2024. [Online]. Disponível em: https://revistas.usp.br/rai/article/view/151131