ACCEPTANCE AND ADPOTION OF NEW TECHNOLOGY PRODUCTS: MODERATING EFFECTS OF GENDER DOI: 10.5585/RAI.2010532. INMR, rev. adm. inov. [Internet]. 2011 Feb. 21 [cited 2024 May 23];7(4):137-61. Available from: https://revistas.usp.br/rai/article/view/79195