PORTAL DE REVISTAS DA USP

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Vol. 3 No. 1 (2006)

Published: 2007-02-16

Editorial

Editorial

Milton de Abreu Campanario
- PDF (Portuguese (Brazil))

Artigos

A PROPOSAL OF A NEW SCALE TO MEASURE COMPETENCE IN MARKETING

Áurea Helena Puga Ribeiro, Marcelo Nacif Rocha, Darly Fernando Andrade, Daniela Vilaça

5-20
- PDF (Portuguese (Brazil))
APPLYING THE MEANS-END CHAIN MODEL OPERATIONALIZED THROUGH THE ASSOCIATION PATTERN TECHNIQUE TO UNDERSTAND MUSIC CONSUMPTION

Sérgio Ricardo Kaminski, Paulo Henrique Muller Prado, José Mauro da Costa Hernandez

21-38
- PDF (Portuguese (Brazil))
STRUCTURE AND INTERNATIONALIZATION: THE CASE OF BEMATECH S/A

Gilnei Luiz de Moura, Edson Cezar Aguiar

39-55
- PDF (Portuguese (Brazil))
AT LAST, HOW STRATEGIES ARE BUILT? THE PROCESS OF STRATEGY FORMULATION AT A NONPROFIT ORGANIZATION

Mauricio Fernandes Pereira, Fabiana de Agapito, Rolando Juan Soliz Estrada, Martinho Isnard Ribeiro de Almeida

56-75
- PDF (Portuguese (Brazil))
MARKET JOB REQUIREMENTS FOR INFORMATION TECHNOLOGY PROFESSIONALS IN SAO PAULO CITY

Luiz Carlos de Oliveira, Leonel Cezar Rodrigues

76-89
- PDF (Portuguese (Brazil))
THE ROLE OF THE INCUBATORS IN THE LOCAL DEVELOPMENT: A CASE STUDY

Daielly Melina Nassif Mantovani, Roberta Aparecida Neves Granito, Douglas Garson Cabral, Maria Flávia Barbosa Leite

90-101
- PDF (Portuguese (Brazil))
BUSINESS INTELLIGENCE AND KNOWLEDGE MANAGEMENT AS SUPPORT PRACTICES FOR STRATEGIC DECISION MAKING

Alex A. Ferraresi, Silvio Aparecido dos Santos

102-114
- PDF (Portuguese (Brazil))