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Vol. 3 No. 1 (2006)
Vol. 3 No. 1 (2006)
Published:
2007-02-16
Editorial
Editorial
Milton de Abreu Campanario
PDF (Portuguese (Brazil))
Artigos
A PROPOSAL OF A NEW SCALE TO MEASURE COMPETENCE IN MARKETING
Áurea Helena Puga Ribeiro, Marcelo Nacif Rocha, Darly Fernando Andrade, Daniela Vilaça
5-20
PDF (Portuguese (Brazil))
APPLYING THE MEANS-END CHAIN MODEL OPERATIONALIZED THROUGH THE ASSOCIATION PATTERN TECHNIQUE TO UNDERSTAND MUSIC CONSUMPTION
Sérgio Ricardo Kaminski, Paulo Henrique Muller Prado, José Mauro da Costa Hernandez
21-38
PDF (Portuguese (Brazil))
STRUCTURE AND INTERNATIONALIZATION: THE CASE OF BEMATECH S/A
Gilnei Luiz de Moura, Edson Cezar Aguiar
39-55
PDF (Portuguese (Brazil))
AT LAST, HOW STRATEGIES ARE BUILT? THE PROCESS OF STRATEGY FORMULATION AT A NONPROFIT ORGANIZATION
Mauricio Fernandes Pereira, Fabiana de Agapito, Rolando Juan Soliz Estrada, Martinho Isnard Ribeiro de Almeida
56-75
PDF (Portuguese (Brazil))
MARKET JOB REQUIREMENTS FOR INFORMATION TECHNOLOGY PROFESSIONALS IN SAO PAULO CITY
Luiz Carlos de Oliveira, Leonel Cezar Rodrigues
76-89
PDF (Portuguese (Brazil))
THE ROLE OF THE INCUBATORS IN THE LOCAL DEVELOPMENT: A CASE STUDY
Daielly Melina Nassif Mantovani, Roberta Aparecida Neves Granito, Douglas Garson Cabral, Maria Flávia Barbosa Leite
90-101
PDF (Portuguese (Brazil))
BUSINESS INTELLIGENCE AND KNOWLEDGE MANAGEMENT AS SUPPORT PRACTICES FOR STRATEGIC DECISION MAKING
Alex A. Ferraresi, Silvio Aparecido dos Santos
102-114
PDF (Portuguese (Brazil))
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