PORTAL DE REVISTAS DA USP

Logotipo USP

Vol. 5 No. 3 (2008)

Published: 2009-02-27

Editorial

Editorial

Milton de Abreu Campanario, Osvaldo Elias Farah

xi-xi
- PDF (Portuguese (Brazil))

Artigos

DIFUSION OF ADMINISTRATIVE INNOVATION AND STRUCTURAL LOCATION IN INTERPRISE NETWORK

Adalmir de Oliveira Gomes, Tomas de Aquino Guimarães

5-19
- PDF (Portuguese (Brazil))
STRUCTURE, MATHEMATICAL VARIABLE AND VALIDATION ON THE FIELDS AND WEAPONS OF THE COMPETITION MODEL

José Celso Contador

20-41
- PDF (Portuguese (Brazil))
THE LIMITS OF THE GROWTH BY INNOVATION: THE CASE OF GAMA COSMETICS

Paulo Cesar Bontempo, Fábio Claro Coimbra, Edison Fernandes Polo

42-54
- PDF (Portuguese (Brazil))
THE USE OF WEB BY IT FIRMS INCLUDED IN STRATEGIC ALLIANCES: A STUDY USING DESCRIPTIVE AND FACTORIAL DATA ANALYSIS TECHNIQUES

Luciano Augusto Toledo, Moizes Ari Zilber, Conceição Aparecida Barbosa

55-72
- PDF (Portuguese (Brazil))
DYNAMIC OF TECHNOLOGICAL CAPABILITY ACCUMULATION AND INNOVATION IN SUBSIDIARIES OF TRANSNATIONAL CORPORATIONS (TNCS): THE TRAJECTORY OF MOTOROLA BRAZIL

Rosilene Fonseca de Andrade, Paulo N. Figueiredo

73-92
- PDF (Portuguese (Brazil))
STRATEGIC ENVIRONMENTAL SCANNING: THE STANDARD WAR BETWEEN BLU-RAY AND HD-DVD

Enock Godoy de Souza

93-109
- PDF (Portuguese (Brazil))
HOW INTELLECTUAL PROPERTY RIGHTS ENCOURAGE PHARMACEUTICAL INNOVATION

Michael P. Ryan

110-125
- PDF (Portuguese (Brazil))
PATTERNS OF TECHNOLOGICAL COOPERATION BETWEEN SECTORS IN THE BRAZILIAN INDUSTRY: A QUANTITATIVE ANALYSIS OF THE PINTEC DATA 2001 – 2003

Erika Mayumi Kato, Caio Gobara, Luciano Rossoni, Sieglinde Kindl da Cunha

126-140
- PDF (Portuguese (Brazil))

Education Case

FLOWER’S HOUSE. AN ENTREPRENEURSHIP CASE OF SMALL BUSINESS

Eda Castro Lucas de Souza, Edi Madalena Fracasso

141-150
- PDF (Portuguese (Brazil))