INMR - Innovation & Management Review
type: channel
description: Revista de Administração e Inovação - Innovation & Management Review is an academic, peer-reviewed journal related to applied science in the field of innovation and management.
publisher: Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade
language: pt-BR
publication name: INMR - Innovation & Management Review
issn: 2515-8961
copyright: • O(s) autor(es) autoriza(m) a publicação do artigo na revista; • O(s) autor(es) garante(m) que a contribuição é original e inédita e que não está em processo de avaliação em outra(s) revista(s); • A revista não se responsabiliza pelas opiniões, ideias e conceitos emitidos nos textos, por serem de inteira responsabilidade de seu(s) autor(es); • É reservado aos editores o direito de proceder ajustes textuais e de adequação do artigos às normas da publicação.
items: Determinants of smart factory adoption in emerging economies: empirical evidence from the automotive industry in Morocco and Nigeria
items: Evolving ease: the dynamic moderating role of perceived ease of use in the technology acceptance model
items: A configurational view of the role of managerial cognition and Industry 4.0 in SME internationalization
items: Understanding the nexus of green innovation and sustainable performance: evidence from the tourism industry in Indonesia
items: Has corporate culture of innovation improved or diminished over time? Insights from textual analysis and board composition
items: Institutional pressures and environmental innovations of manufacturing firms in Uganda
items: Intellectual property registration strategies in domestic and foreign contexts
items: Market-oriented innovation in Hungarian clusters: leveraging strategic capabilities
items: Retail SMEs' performance under impacts of technological uncertainty
items: Does mental model similarity equalinnovation team performance?
items: Triple helix and its implications in the Brazilian context
items: Decoding consumer perspective for tech-based health insurance products
items: Are technology parks the same? A typology proposal for an emerging economy
items: Smart cities: effects on health, work and governance
items: Orchestration competence in innovation ecosystem
items: Social ties and open innovation: impacts on innovation capability
items: On the consumption of OTT services in India: insights from technology acceptance model and the uses and gratifications theory
items: Sectoral GVC embeddedness and organizational technology adoption. An analysis across sectors in 28 European countries
items: Digital transitions at the port: human capital, technology adoption and operational efficiency among independent truckers
items: Churn prediction for SaaS company with machine learning
items: Adaptive planning: a proposal tomanage nanotechnology projects
items: Ugandan hotel employeeinnovativeness: the roleof transformational leadershipand cultural intelligence
items: What do we know aboutcorporate-startup engagement?A systematic review of the mainmodes of collaboration betweencorporations and startups
items: Innovation potential scale (IPS): construction and validity evidence of a measure for the work context
items: The nexus between management control systems, firm performance, green innovation and social media networking in Indonesian real estate companies
items: How do the barriers that prevent orhinder the applicability of artificialintelligence impact its use in aninsurance company
items: How does research and development intensity influence the performance of firms through different stages in product life cycle?
items: Examining incubated and nonincubated startups from fear of failure and entrepreneurial well-being during crises
items: DeFi era: the behavioral intentions toward cryptocurrency in Lebanon
items: Input-output-outcome innovation model: an analysis of the Brazilian manufacturing companies

Determinants of smart factory adoption in emerging economies: empirical evidence from the automotive industry in Morocco and Nigeria
type: item
description: Purpose Smart factories and smart manufacturing technologies have gained significance among manufacturing enterprises, especially in developed economies. However, less attention has been paid to this phenomenon in emerging economies. This study examines the determining factors for smart factory adoption in emerging economies using the automotive industry in Nigeria and Morocco as case studies. Design/methodology/approach The study employed a cross-sectional design. Quantitative data were collected from 167 respondents representing five companies, including three automotive manufacturing assemblies and two tier-I suppliers. The participants, who held senior to mid-level management positions, provided insights into their educational background, work experience, company size, level of adoption of smart factory technologies and plans for smart factory adoption. Data analysis was conducted using Statistical Package for the Social Sciences (SPSS) for descriptive statistics and SmartPLS4 for structural equation modeling. Findings The result shows a significant variation in the adoption levels of various smart factory technologies between Morocco and Nigeria. Notably, significant disparities are observed in additive manufacturing/3D printing (χ2 = 97.09, p = 0.001), big data (χ2 = 21.09, p = 0.001), robotics (χ2 = 95.24, p = 0.001), artificial intelligence (χ2 = 13.72, p = 0.001) and cyber security (χ2 = 27.86, p = 0.001). Further, the study identified key factors influencing smart factory adoption, including technological readiness, ecosystem support and management involvement. Originality/value This study contributes one of the few empirical tests of smart factory adoption determinants in Africa's automotive sector, providing comparative evidence from Morocco and Nigeria, two countries with contrasting industrial trajectories. Beyond applying technology, organization, environment (TOE), we specify how TOE relationships shift under low digital maturity and weaker innovatio…
subject: Artigos
  topic: section
subject: Smart factory
  topic: keywords
subject: Industry 4.0
  topic: keywords
subject: Automotive industry
  topic: keywords
subject: TOE framework
  topic: keywords
subject: Emerging economies
  topic: keywords
creator: Oluwatosin Ifedayo Oke
creator: Olugbenga Ayo Ojubanire
creator: Hicham Sebti
creator: Sabrina Berbain
creator: Mohamed Amine Marhraoui
rights: Direitos autorais (c) 2025 Oluwatosin Ifedayo Oke, Olugbenga Ayo Ojubanire, Hicham Sebti, Sabrina Berbain, Mohamed Amine Marhraoui https://creativecommons.org/licenses/by/4.0
date: 2026-08-03
publication date: 2026-08-03
doi: 10.1108/INMR-01-2024-0010

Evolving ease: the dynamic moderating role of perceived ease of use in the technology acceptance model
type: item
description: Purpose: This study aims to address ambiguities in the technology acceptance model (TAM) by examining the conditions under which TAM constructs positively affect technology adoption, focusing on the interactive effects of perceived ease of use (PEOU), perceived usefulness (PU) and subjective norms (SN) on behavioral intention (BI). Design/methodology/approach. The research investigates multiple technologies over an extended period, examining conditions at the adoption moment and after three months of usage. A mediated-moderation analysis was employed to explore the interactions among TAM constructs. Findings: PEOU functions as a moderator in the relationship among PU, SN and BI. The effects of PU and SN on BI are heightened when the technology is perceived as easy to use. After three months, a higher level of PEOU is required to sustain continued use. Practical implications: The findings underscore the importance of prioritizing ease of use in technology development and marketing, as it significantly influences the impact of recommendations and PU on adoption decisions. Originality/value: This study introduces a novel approach by examining PEOU as a moderator within the TAM framework, providing new insights into the interactive effects of TAM constructs on technology adoption. The research contributes to resolving conflicting findings in previous TAM studies and offers valuable guidance for sustaining new technology adoption.
subject: Artigos
  topic: section
subject: Technology acceptance model
  topic: keywords
subject: Technology adoption
  topic: keywords
subject: Continued use intention
  topic: keywords
subject: Perceived ease of use
  topic: keywords
subject: UTAUT
  topic: keywords
creator: Dikla Perez
creator: Inbal Stockheim
creator: Yael Podkamien
rights: Direitos autorais (c) 2025 Dikla Perez, Inbal Stockheim, Yael Podkamien https://creativecommons.org/licenses/by/4.0
date: 2026-08-03
publication date: 2026-08-03
doi: 10.1108/INMR-08-2024-0203

A configurational view of the role of managerial cognition and Industry 4.0 in SME internationalization
type: item
description: Purpose Our study seeks to supplement the Uppsala model of internationalization by incorporating two underexplored dimensions, namely, the transformative effects of macroenvironmental shifts driven by Industry 4.0 (I4.0) technologies and the theoretical insights provided by the microfoundation approach, which focuses on how managers perceive, process, and respond to external stimuli on the basis of their cognition. Design/methodology/approach This research employs a dual network capability framework through the exploration–exploitation lens to investigate how managerial cognition and I4.0 technologies influence internationalization. A fuzzy-set qualitative comparative analysis (fsQCA) is applied to data collected from a sample of 116 small and medium-sized enterprises (SMEs) from a developed country. Findings This study reveals that decision-making strategies associated with higher and lower levels of internationalization are distinct from each other. These findings suggest that the interplay between managerial cognition, network capabilities, and I4.0 technologies plays a significant role in shaping internationalization outcomes. Originality/value This research contributes to the internationalization literature by addressing critical gaps in the Uppsala model, particularly through the integration of cognitive and technological factors. This study offers new insights into the decision-making processes underpinning internationalization, advancing both the Uppsala model and the broader field of strategic management.
subject: Artigos
  topic: section
subject: Managerial cognition
  topic: keywords
subject: Microfoundations
  topic: keywords
subject: Network exploration
  topic: keywords
subject: Network exploitation
  topic: keywords
subject: Industry 4.0
  topic: keywords
subject: Uppsala model
  topic: keywords
subject: Dual network capability
  topic: keywords
creator: Telma Mendes
creator: Miguel González-Loureiro
creator: Vitor Braga
rights: Direitos autorais (c) 2025 Telma Mendes, Miguel González-Loureiro, Vitor Braga https://creativecommons.org/licenses/by/4.0
date: 2026-08-03
publication date: 2026-08-03
doi: 10.1108/INMR-09-2024-0225

Understanding the nexus of green innovation and sustainable performance: evidence from the tourism industry in Indonesia
type: item
description: Purpose This study examines the role of green innovation strategy (GIS) and green innovation readiness (GIR), particularly technology readiness (TR), organizational readiness (OR), and environmental readiness (ER), in facilitating the implementation of green innovation (GI) and its subsequent impact on sustainable performance (SP). These readiness factors help organizations prepare for effective GI adoption and sustainability transition. Design/methodology/approach A quantitative research approach was employed to test two structural models using data from 286 respondents representing SMEs in tourist areas within the Yogyakarta Special Region. Structural Equation Modeling (SEM) was used to examine the effects of readiness factors on GI and sustainability performance. Findings The first model confirms that both GIS and GIR positively and significantly affect GI, which, in turn, has a significant positive impact on SP. The second model further demonstrates that TR, OR, and ER each have positive and significant effects on GI, which subsequently enhances environmental, economic, and social sustainability outcomes. Originality/value This study advances the literature by offering an integrated framework that simultaneously investigates GIS, GIR, GI, and SP within a single model. By focusing on tourism-based SMEs in a developing country context, this study provides new empirical insights into how strategic and readiness-based factors interact to support green innovation.
subject: Artigos
  topic: section
subject: Green innovation
  topic: keywords
subject: Green innovation readiness
  topic: keywords
subject: Green innovation strategy
  topic: keywords
subject: Sustainable performance
  topic: keywords
creator: Fandi Achmad
creator: Iwan Inrawan Wiratmadja
rights: Direitos autorais (c) 2025 Fandi Achmad, Iwan Inrawan Wiratmadja https://creativecommons.org/licenses/by/4.0
date: 2026-08-03
publication date: 2026-08-03
doi: 10.1108/INMR-12-2023-0253

Has corporate culture of innovation improved or diminished over time? Insights from textual analysis and board composition
type: item
description: Purpose This study examines the evolution of corporate innovation culture, focusing on how board independence and gender diversity impact this trend. It seeks to determine whether innovation culture has strengthened over time and to identify the role of board composition in fostering innovation. Design/methodology/approach Using a text-based metric from Li et al. (2021), this study analyzes over 50,000 firm-year observations. Temporal trend analysis and regression modeling assess shifts in innovation culture, with a focus on the moderating effects of independent and gender-diverse boards. Findings The findings reveal a positive trend in corporate innovation culture, supporting the “innovation surge hypothesis.” Independent directors are shown to enhance long-term strategic thinking, while gender-diverse boards contribute varied perspectives, strengthening the culture of innovation. Originality/value This study employs the machine learning-based approach developed by Li et al. (2021) to measure corporate innovation culture, providing fresh insights into how board diversity and independence sustain innovation. By leveraging this novel method, we contribute to the understanding of corporate governance's role in fostering long-term innovative growth.
subject: Artigos
  topic: section
subject: Corporate innovation
  topic: keywords
subject: Board independence
  topic: keywords
subject: Gender diversity
  topic: keywords
subject: Text-based metric
  topic: keywords
subject: Machine learning
  topic: keywords
subject: Temporal dynamics
  topic: keywords
subject: Time trends
  topic: keywords
creator: Pandej Chintrakarn
creator: Viput Ongsakul
creator: Pornsit Jiraporn
creator: Chatjuthamard Pattanaporn
rights: Direitos autorais (c) 2025 Pandej Chintrakarn, Viput Ongsakul, Pornsit Jiraporn, Chatjuthamard Pattanaporn https://creativecommons.org/licenses/by/4.0
date: 2026-08-03
publication date: 2026-08-03
doi: 10.1108/INMR-11-2024-0257

Institutional pressures and environmental innovations of manufacturing firms in Uganda
type: item
description: Purpose This study aims to investigate the predictive power of institutional pressures (IP)—including coercive, normative, and mimetic influences—on environmental innovations (EI) within medium and large (M&L) manufacturing firms operating in Uganda. Design/methodology/approach This quantitative study gathered data through structured surveys from key stakeholders in Uganda's manufacturing sector, involving 208 firms across diverse regions. Utilizing SmartPLS Version 4, Structural Equation Modeling was applied to examine the correlation between IP and EI. Findings Our analysis reveals the significant influence of IP on EI in Uganda's M&L manufacturing firms. While regulatory mandates theoretically relate to EI, our findings suggest no statistically significant association. Conversely, societal norms and mimetic pressures positively impact EI. Notably, mimetic pressures exhibit the strongest predictive potential, followed closely by normative pressures. Research limitations/implications Our findings highlight the significant impact of mimetic and normative pressures on EI in Uganda's industrial sector. Policymakers and business leaders can utilize these pressures to foster industry-wide innovations and align strategies with societal values, complementing coercive pressures for regulatory compliance. Originality/value This study provides new insights into how IP drive EI in Uganda's manufacturing sector. By clarifying the roles of coercive, normative, and mimetic pressures, it guides policymakers and business leaders in enhancing environmental initiatives.
subject: Artigos
  topic: section
subject: Institutional pressures
  topic: keywords
subject: Coercive pressures
  topic: keywords
subject: Mimetic pressures
  topic: keywords
subject: Normative pressures
  topic: keywords
subject: Product innovations
  topic: keywords
subject: Process innovations
  topic: keywords
creator: Azizi Wakibi
creator: Kassim Alinda
rights: Direitos autorais (c) 2025 Azizi Wakibi, Kassim Alinda https://creativecommons.org/licenses/by/4.0
date: 2026-01-14
publication date: 2026-01-14
doi: 10.1108/INMR-03-2024-0058

Intellectual property registration strategies in domestic and foreign contexts
type: item
description: Purpose This study examines the key drivers behind intellectual property (IP) registrations across countries, with a focus on International Intellectual Property Registration Strategies (IIPRSs). Design/methodology/approach A cross-sectional analysis was conducted using data from 98 countries to examine the net effects of IIPRS on patent, industrial design and trademark filings by both residents and non-residents. Sixteen variables sourced from international organizations were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings The results indicate that the causal relationships unfold in three stages: first, a country’s business-friendly environment positively affects purchasing power and the allocation of resources to research and development (R&D); second, R&D investments drive domestic IP applications but do not motivate foreign filings; and third, consumption capacity encourages IP registrations by both locals and foreigners, with a stronger effect observed among foreign applicants. Research limitations/implications One challenge involved compiling a reliable dataset due to variations across sources and methodological changes in the data series. Future research should adopt longitudinal approaches to capture changes over time. Practical implications The findings suggest that managers of innovative firms can make more informed decisions about where to file for IP protection, where to invest and how to balance legal protections with trade secrets. For policymakers, effectively attracting technologies and intellectual investments requires strategically balancing market potential and R&D efforts. Originality/value This study highlights how the sophistication of IIPRS reshapes the hierarchy of motivations driving foreign investments in international IP registration.
subject: Artigos
  topic: section
subject: Business environment for innovation
  topic: keywords
subject: Consumption capacity
  topic: keywords
subject: Intellectual property applications
  topic: keywords
subject: Intellectual property filings
  topic: keywords
subject: International attractiveness of intellectual property
  topic: keywords
subject: International intellectual property registration strategies
  topic: keywords
creator: Jefferson Luiz Bution
creator: Fábio Lotti Oliva
creator: Eduardo Pinheiro Gondim de Vasconcellos
rights: Direitos autorais (c) 2025 Jefferson Luiz Bution, Fábio Lotti Oliva, Eduardo Pinheiro Gondim de Vasconcellos https://creativecommons.org/licenses/by/4.0
date: 2026-01-01
publication date: 2026-01-01
doi: 10.1108/INMR-01-2024-0027

Market-oriented innovation in Hungarian clusters: leveraging strategic capabilities
type: item
description: Purpose This study aims to empirically examine how Hungarian-accredited innovation clusters leverage strategic and innovation capabilities to promote market-oriented innovation through enhanced intra-cluster cooperation, particularly under conditions of declining and inconsistent state support. It examines how strategic capabilities, rather than external support, enable clusters to maintain competitiveness and orientation. Design/methodology/approach A mixed-methods approach is used, combining qualitative and quantitative analyses. The qualitative phase involved interviews with key cluster stakeholders, which helped develop the hypotheses and scale items. The quantitative phase surveyed 120 member companies across diverse industries, including information and communications technology, healthcare and machinery. Factor analysis and correlation analysis were employed to assess the relationships between strategic capabilities, intra-cluster cooperation and market orientation, ensuring methodological rigor. Findings The results show that strategic and innovation capabilities significantly improve intra-cluster cooperation, which positively impacts market orientation. Effective coordination and information flow among cluster members are essential for market-driven innovation outcomes. However, a weaker focus on competitor orientation emerged, highlighting an area for improvement in clusters’ strategic focus. The research demonstrates how clusters can sustain innovation through internal collaboration and capabilities, even with fluctuating external support. Originality/value This study adds to the theoretical discourse on market-oriented innovation by providing empirical evidence from Hungarian clusters, a context underexplored in prior research. It extends existing market orientation frameworks by showing the importance of intra-cluster cooperation and internal capabilities for maintaining market relevance, especially in emerging markets. The findings offer practical ins…
subject: Artigos
  topic: section
subject: Innovation clusters
  topic: keywords
subject: Strategic and innovation capabilities
  topic: keywords
subject: Market orientation
  topic: keywords
subject: Innovation
  topic: keywords
subject: Cooperation
  topic: keywords
creator: Stefan Kovács
rights: Direitos autorais (c) 2025 Stefan Kovács https://creativecommons.org/licenses/by/4.0
date: 2025-12-16
publication date: 2025-12-16
doi: 10.1108/INMR-09-2023-0159

Retail SMEs' performance under impacts of technological uncertainty
type: item
description: Purpose The study aims to clarify the impact of technological uncertainty (TU) on emerging market retail SMEs' performance with the mediating roles of digital capabilities (DCs) and marketing innovation capability (MarIC). Design/methodology/approach The research applied a convenience sampling including 271 valid responses collected from Vietnamese small and medium-sized enterprises (SMEs) in the retail industry. The paper employed partial least squares-structural equation modeling as an analysis technique. Findings The findings show that TU has a positive significant statistical impact on retail SMEs' performance. Furthermore, DCs and MarIC serve as mediators in the relationship between TU and firm performance. Originality/value This research emphasizes both theoretical and practical contributions, especially practical implications for emerging market retail SMEs in enhancing DCs and innovation capability in marketing to facilitate firms to adapt to TU.
subject: Artigos
  topic: section
subject: Digital capabilities
  topic: keywords
subject: Firm performance
  topic: keywords
subject: Marketing innovation capability
  topic: keywords
subject: Technological uncertainty
  topic: keywords
creator: Hoang Van Dinh
creator: Hien Thi Nguyen
creator: Kieu Minh Thi Tran
creator: Anh Tuan Doan
rights: Direitos autorais (c) 2025 Hoang Van Dinh, Hien Thi Nguyen, Kieu Minh Thi Tran, Anh Tuan Doan https://creativecommons.org/licenses/by/4.0
date: 2025-12-16
publication date: 2025-12-16
doi: 10.1108/INMR-10-2023-0172

Does mental model similarity equalinnovation team performance?
type: item
description: Purpose This paper addresses challenges and opportunities of interdisciplinary teamwork in innovation management, focusing on how team mental models (TMMs) can foster more effective collaboration among team members from diverse backgrounds. The research examines the relationship between TMM similarity and team performance in interdisciplinary innovation teams. Design/methodology/approach An exploratory study was conducted with 55 participants across 15 teams. TMM similarity was measured by analyzing team interactions using a web-based interface that facilitated contrasted comparison ratings. These ratings were first processed into individual graphs via a shortest-node-finding pathfinder algorithm, then compared. Subject matter experts evaluated team performance. Findings The results reveal a significant positive correlation between TMM similarity and team performance in interdisciplinary innovation teams, suggesting that greater alignment in team members' mental models enhances overall innovation project performance. Research limitations/implications Although the academic programs sampled replicate the environment, challenges and various other aspects of innovation projects, they can only be considered proxies for innovation projects within real organizations. Further research within professional environments, using a larger sample, is recommended. Practical implications The findings highlight the value of assessing and fostering TMM similarity to improve teamwork and performance in interdisciplinary innovation projects. The interface and code used are publicly available to encourage their implementation in organizations. Originality/value This research provides novel insights into the application of TMMs within interdisciplinary innovation teams, extending the concept beyond its traditional use in unidisciplinary and structured task settings.
subject: Artigos
  topic: section
subject: Innovation
  topic: keywords
subject: Teams
  topic: keywords
subject: Mental models
  topic: keywords
subject: Interdisciplinary collaboration
  topic: keywords
subject: Team performance
  topic: keywords
subject: New product development
  topic: keywords
creator: Sabine Kaupp
creator: Florian Huber
rights: Direitos autorais (c) 2025 Sabine Kaupp, Florian Huber https://creativecommons.org/licenses/by/4.0
date: 2025-12-16
publication date: 2025-12-16
doi: 10.1108/INMR-09-2023-0152

Triple helix and its implications in the Brazilian context
type: item
description: Purpose This study aims to analyze the triple helix model and its implications in the Brazilian context. Design/methodology/approach A content analysis was conducted using the methodology developed by Bardin (2011), with support from the Iramuteq software, to examine the theoretical foundations of articles related to the topic. Findings The research identified several obstacles hindering the efficiency of Brazil’s innovation process. These include insufficient integration among stakeholders within the helix, the need to adapt the triple helix model to regional specificities and challenges in effectively incorporating civil society and environmental concerns into the framework. Social implications Including civil society and environmental dimensions as additional elements in the helix structure presents an opportunity to enhance the innovation process. This highlights the need for cultural shifts to enable effective collaboration among the helices. Originality/value The findings contribute to the formulation of policies, strategies and initiatives aimed at promoting sustainable development and innovation in Brazil.
subject: Artigos
  topic: section
subject: Innovation
  topic: keywords
subject: Triple helix
  topic: keywords
subject: Sustainable development
  topic: keywords
subject: Civil society
  topic: keywords
subject: Environment
  topic: keywords
subject: Content analysis
  topic: keywords
creator: Marcos Aurélio Brambilla
creator: Maria Ligia Ganacim Granado Rodrigues Elias
creator: Viviane Sartori
rights: Direitos autorais (c) 2025 Marcos Aurélio Brambilla, Maria Ligia Ganacim Granado Rodrigues Elias, Viviane Sartori https://creativecommons.org/licenses/by/4.0
date: 2025-12-16
publication date: 2025-12-16
doi: 10.1108/INMR-02-2024-0034

Decoding consumer perspective for tech-based health insurance products
type: item
description: Purpose Technology-driven health insurance products have significant applications for business firms and customers. With their growing popularity, these products can disrupt legacy insurance systems. Based on this notion, this study seeks to identify and validate the factors that affect customers' attitudes toward their buying intentions and readiness to pay for these products. Design/methodology/approach This study extended the technology acceptance model with privacy, trust, purchase intention and willingness to pay to improve its predictive capability. The data were analyzed using the partial least square technique on a sample comprising 150 respondents. Findings The results indicated that all model variables except for privacy concerns were significant and influenced consumers' attitudes toward these technology-driven products. The authors also found a significant difference in the influence of trust on attitude when comparing the genders. A significant mediation between perceived ease of use and attitude was also established. Research limitations/implications The empirical investigation in this study offers valuable insights for insurance companies to plan effective marketing strategies that help them disseminate information about the utility and user-friendly aspects of their products, thereby increasing positive attitudes and the plausibility of adoption. It is also advised that the companies tie up with reliable technology platforms. Pricing policies can be designed keeping in mind that the consumers are willing to pay even more to avail the benefits of the products. Originality/value The current study intends to fill the gaps in the existing literature by demystifying the purchase intention–willingness to pay relation regarding technology-based health insurance products in India.
subject: Artigos
  topic: section
subject: Technology-based health insurance
  topic: keywords
subject: Wearable technology
  topic: keywords
subject: Willingness to pay
  topic: keywords
subject: Purchase intention
  topic: keywords
subject: Extended TAM
  topic: keywords
creator: Anushka Goel
creator: Nupur Soti
creator: Udita Taneja
creator: Ashish Kumar
rights: Direitos autorais (c) 2025 Anushka Goel, Nupur Soti, Udita Taneja, Ashish Kumar https://creativecommons.org/licenses/by/4.0
date: 2025-12-16
publication date: 2025-12-16
doi: 10.1108/INMR-10-2023-0191

Are technology parks the same? A typology proposal for an emerging economy
type: item
description: Purpose Recent literature has increasingly analyzed Science and Technology Parks (STPs) as heterogeneous ecosystems. However, studies on STPs in emerging countries remain limited. This study aims to develop a typology of STP profiles based on their distinctive characteristics in a developing country and to compare these profiles with the context of developed countries. Design/methodology/approach An exploratory methodology was adopted to identify STP profiles in the Brazilian context. The analysis focused on four dimensions associated with their configurations: structural characteristics, knowledge generation, resource availability and local context. Cluster analysis was conducted using SPSS software. Findings The study identifies three distinct clusters of STPs: University-Based, Legitimator and Firms-Hotel. These clusters differ significantly in terms of resource provision, associations with research centers and universities and age. Research limitations/implications The study is constrained by the sample size. Furthermore, it does not explore differences in the operational dynamics of the clusters over time. Practical implications The findings demonstrate that Brazilian STPs are composed of diverse elements, highlighting the need for policies and strategies that move beyond assumptions of structural isomorphism. Such policies and strategies should focus on resource complementarity with local capacities. The research also underscores the potential of using clustering methodologies as a foundation for evaluating the impact of STPs on the performance of tenant firms. Originality/value This study contributes to the literature by emphasizing the heterogeneous nature of STPs in emerging economies and differences to developed countries context.
subject: Artigos
  topic: section
subject: Science and technology parks
  topic: keywords
subject: Brazil
  topic: keywords
subject: Cluster analysis
  topic: keywords
subject: Heterogeneity
  topic: keywords
creator: Bolliger Bolliger
creator: Fischer Bruno
creator: Marcelo Gonçalves do Amaral
creator: Adriana Ferreira de Faria
creator: Milena Pavan Serafim
rights: Direitos autorais (c) 2025 Bolliger Bolliger, Fischer Bruno, Marcelo Gonçalves do Amaral, Adriana Ferreira de Faria, Milena Pavan Serafim https://creativecommons.org/licenses/by/4.0
date: 2025-12-16
publication date: 2025-12-16
doi: 10.1108/INMR-12-2023-0245

Smart cities: effects on health, work and governance
type: item
description: Purpose This study investigates the effects of smart technologies in urban management on the economic and social dimensions of Brazilian Smart Cities, with a focus on fiscal governance, health, and work. Smart Cities are defined as those that integrate systems, processes, and services through enabling and inclusive technologies that benefit the community. Design/methodology/approach Grounded in Smart City literature, this empirical study examines the influence of smart technologies on health and work indicators, mediated by fiscal governance. Secondary data from 93 Brazilian Smart Cities were analyzed using structural equation modeling, incorporating mediating effects. Findings The results indicate that smart technologies positively influence work indicators but do not directly affect health indicators. A positive relationship with health indicators emerges only when mediated by fiscal governance, underscoring the limitations of merely providing technology in Smart Cities. Social implications Cities with stronger fiscal capacity are better equipped to invest in the tools, personnel, and infrastructure necessary for the effective implementation of health technologies. These findings can help policymakers allocate resources more strategically to benefit the population. Originality/value This study provides empirical evidence on key social components that must be developed for a Smart City to truly serve its citizens. It demonstrates that technology alone has limited impact, but when combined with effective public policy, it can significantly enhance critical indicators such as public health.
subject: Artigos
  topic: section
subject: Smart cities
  topic: keywords
subject: Health
  topic: keywords
subject: Work
  topic: keywords
subject: Urban management
  topic: keywords
subject: Fiscal governance
  topic: keywords
creator: Jonatas Dutra Sallaberry
creator: Edicreia Andrade dos Santos
creator: Leonardo Flach
rights: Direitos autorais (c) 2025 Jonatas Dutra Sallaberry, Edicreia Andrade dos Santos, Leonardo Flach https://creativecommons.org/licenses/by/4.0
date: 2025-12-16
publication date: 2025-12-16
doi: 10.1108/INMR-11-2022-0143

Orchestration competence in innovation ecosystem
type: item
description: Purpose The paper aims to propose the definition of individual orchestration competence concept and the identification of its main attributes for orchestrating innovation ecosystems. Design/methodology/approach A literature review was conducted, from 2006 to 2024, considering Dhanaraj and Parkhe (2006) as a theoretical-conceptual framework, in Scopus and Web of Science databases. Seminal articles, books, articles and references cited in the selected articles were also used. Findings In this research, we highlight the need for competence for orchestrators to work in an innovation ecosystem. For this, we propose individual orchestration competence and its attributes. Next, we propose the Individual Orchestration Competence Theoretical Model in Innovation Ecosystem. Research limitations/implications The results advance the field of orchestration by promoting the expansion of the network and ecosystem orchestration model, from the perspective of orchestrators’ roles and activities and orchestration dimension, to an ecosystemic and dynamic orchestration competence model. Practical implications As theoretical contributions, the proposition of individual orchestration competence concept and its attributes. Also the expansion of the existing theoretical model to a competence approach. As managerial contributions, we highlight the orchestration competence required of innovation ecosystem orchestrators. Social implications Social implications are promoted as orchestrators understand their importance in the innovation ecosystem. Originality/value The orchestration literature has focused on its roles, activities and dimensions. Recently, the different orchestrators’ roles have been discussed, but little progress has been made. Therefore, this study has the novelty of exploring individual level – the orchestrator –, proposing an individual orchestration competence model.
subject: Artigos
  topic: section
subject: Innovation ecosystem
  topic: keywords
subject: Orchestration
  topic: keywords
subject: Competence
  topic: keywords
subject: Orchestration competence
  topic: keywords
creator: Lisiane Machado
creator: Kadígia Faccin
creator: Bruno Anicet Bittencourt
rights: Direitos autorais (c) 2025 Lisiane Machado, Kadígia Faccin, Bruno Anicet Bittencourt https://creativecommons.org/licenses/by/4.0
date: 2025-12-08
publication date: 2025-12-08
doi: 10.1108/INMR-12-2023-0233

Social ties and open innovation: impacts on innovation capability
type: item
description: Purpose This article investigates the impact of relational social capital (RSC) and relational risk perception (RRP) on innovation openness (IO) and examines whether innovation openness serves as a precursor to organizations’ innovation capability (IC). Design/methodology/approach The authors conducted a survey with 189 Brazilian companies operating within technology parks. Covariance-based structural equation modeling (CB-SEM) was employed to test the proposed conceptual framework. Findings The results reveal that RSC positively influences IO, while RRP tends to reduce openness. The analysis of relational aspects demonstrates that open innovation significantly contributes to the development of innovation capabilities. Furthermore, the presence of relational intensity enhances the effectiveness of RSC on IO and fosters the development of innovative skills. Practical implications This study broadens the discussion on the dynamics of interorganizational relationships by exploring the interplay between relational aspects and open innovation in the development of capabilities. Additionally, it provides managers with a framework to assess their organization’s innovation processes through relational perspectives, enabling them to maximize innovation capabilities. Originality/value This research addresses the conditions under which relationships are influenced by relational aspects, introducing relational intensity as a moderator in the proposed model between RSC-IO and IO-IC. It also explores the interconnections among RSC, RRP, IO, and IC, offering a comprehensive analysis of their combined impact.
subject: Artigos
  topic: section
subject: Innovation capability
  topic: keywords
subject: Relational social capital
  topic: keywords
subject: Relational risk
  topic: keywords
subject: Relational intensity
  topic: keywords
creator: Nadia Carvalho
creator: Hélio Zanquetto-Filho
creator: Valmir Emil Hoffmann
creator: Adonai José Lacruz
rights: Direitos autorais (c) 2025 Nadia Carvalho, Hélio Zanquetto-Filho, Valmir Emil Hoffmann, Adonai José Lacruz https://creativecommons.org/licenses/by/4.0
date: 2025-12-08
publication date: 2025-12-08
doi: 10.1108/INMR-09-2023-0145

On the consumption of OTT services in India: insights from technology acceptance model and the uses and gratifications theory
type: item
description: Purpose The study explores the factors influencing consumers’ motivation to use video streaming services of over-the-top (OTT) platforms and their willingness to pay for those services. Design/methodology/approach Using a sample of 256 Indian consumers of OTT services, the study empirically tests a research framework based on the technology acceptance model (TAM) and uses and gratifications theory (UGT). Partial least squares structural equation modeling (PLS-SEM) method was used to analyze the primary data and explain consumers’ motivations toward the OTT services. Findings The findings suggest that consumers’ intentions to use OTT services are determined by both extrinsic as well as intrinsic factors. However, their motivations to pay for OTT services are strongly linked with intrinsic factors such as instrumental use, interactive control and flow experience. Research limitations The research focuses largely upon the individual motivations and perception towards the OTT services. It omits the prevalent communal behaviors in Indian households, where use of OTT may be considered as a shared activity. This study relies upon the data collected from urban technology savvy individuals. This may not accurately reflect the opinion of rural consumers where accessing OTT is increasing rapidly. Practical implications The study will guide the global OTT players to design strategies and successfully expand their operations in emerging markets. Originality/value This paper contributes to the literature by explaining the attitudes of Indian consumers toward OTT services.
subject: Artigos
  topic: section
subject: Over-the-top
  topic: keywords
subject: Technology acceptance model
  topic: keywords
subject: Uses and gratifications
  topic: keywords
subject: Online streaming
  topic: keywords
subject: Intention to use and pay
  topic: keywords
creator: Kriti Priya Gupta
creator: Deepika Joshi
creator: Shikha Singh
rights: Direitos autorais (c) 2025 Kriti Priya Gupta, Deepika Joshi, Shikha Singh https://creativecommons.org/licenses/by/4.0
date: 2025-12-08
publication date: 2025-12-08
doi: 10.1108/INMR-08-2023-0141

Sectoral GVC embeddedness and organizational technology adoption. An analysis across sectors in 28 European countries
type: item
description: Purpose This study aims to investigate to what extent the adoption of technology by organizations depends on the characteristics of the sector in which they operate. The characteristics under study are the participation in Global Value Chains (GVCs) at the sectoral level. Using the term GVC embeddedness emphasizes that it is about an organization’s membership in a sector. Conducting this research is intended to contribute to the technology-organization-environment (TOE) model, which dominates research on the technology adoption by organizations. While the technology and the organization components of the model are well understood, this is less so for the environment component that is central in the present study. Design/methodology/approach The research was conducted by combining two datasets. The European Company Survey of 2019 provides data about technology adoption by organizations, as it includes information about whether organizations use robots, data analytics to improve processes for the production of goods and services and data analytics to monitor employee performance. At the sectoral level, these data are combined with data from the Trade in Value Added from the Organisation for Economic Co-operation and Development. It was possible to match these data on 15 sectors for 28 countries. Over 20,000 companies were included in the analyses. Logistic multi-level modeling was applied to analyze the nested data with binary outcomes. Findings GVC embeddedness is positively associated with technology adoption. GVC participation at the sectoral level explains a large share of variation in the use of robots. While it also explains the use of data analytics to improve production processes and employee monitoring, it does so to a lesser extent. For these two kinds of technologies, forward participation matters more than backward participation, suggesting that pressure from foreign buyers may explain the use of these technologies. Originality/value This study aims to pro…
subject: Artigos
  topic: section
subject: Technology-adoption
  topic: keywords
subject: TOE model
  topic: keywords
subject: GVC embeddedness
  topic: keywords
subject: GVC participation
  topic: keywords
creator: Alissa Lysanne Van Zijl
creator: Ferry Koster
rights: Direitos autorais (c) 2025 Alissa Lysanne Van Zijl , Ferry Koster https://creativecommons.org/licenses/by/4.0
date: 2025-12-08
publication date: 2025-12-08
doi: 10.1108/INMR-06-2023-0094

Digital transitions at the port: human capital, technology adoption and operational efficiency among independent truckers
type: item
description: Purpose In this study we seek to understand the relationship between a trucker’s level of human capital, their ease of use of new technology innovations and how this translates into overall port efficiency at the Port of Tema. Design/methodology/approach To perform this inquiry, we develop a five-construct framework with trucker’s self-efficacy and mentorship moderating relationship between human capital, perceived ease of use (PEOU) of new technology innovations and port efficiency. We utilize a structural equation model (SEM) to analyze data retrieved from 174 independent truckers at the Tema Port. Findings We find significant relationships between a trucker’s human capital variables such as education, skills and training and PEOU, which in turn had effects on efficiency. We also interestingly found that truckers with a higher self-efficacy did not necessarily transition faster with use of the new technologies and those that received mentoring support had varying effects on ease of use of new technology. Originality/value We present new and interesting evidence on the new technology innovations at the port, their perceived assimilation into the relatively lowly-educated workforce and how these antecedents affect perceived operational efficiency in a unique African and port context.
subject: Artigos
  topic: section
subject: Human capital
  topic: keywords
subject: Innovation adoption
  topic: keywords
subject: Port efficiency
  topic: keywords
subject: Mentoring
  topic: keywords
subject: Self-efficacy
  topic: keywords
subject: Africa
  topic: keywords
creator: George Acheampong
creator: Oliver Kwabena Aggrey
creator: Alfred Kwadwo Yamoah Djan
creator: Annette Skovsted Hansen
creator: Mmakgabo Pinkie Segodi
rights: Direitos autorais (c) 2025 George Acheampong, Oliver Kwabena Aggrey, Alfred Kwadwo Yamoah Djan, Annette Skovsted Hansen, Mmakgabo Pinkie Segodi https://creativecommons.org/licenses/by/4.0
date: 2025-12-08
publication date: 2025-12-08
doi: 10.1108/INMR-04-2022-0054

Churn prediction for SaaS company with machine learning
type: item
description: Purpose In an era marked by fierce business competition, customer retention is crucial for sustaining profitability. Churn prediction, the ability to forecast customer defections, is essential to enhance retention and can profoundly impact a company’s bottom line. Among prediction techniques, machine learning techniques have proven to be efficient and reliable. Thus, this research aims to develop a model that effectively predicts customer churn for TecnoSpeed and provides insights into customer behavior. Design/methodology/approach Through a preprocessing and normalization of data, seven machine learning algorithms were applied. The models were trained, and also cross-validation and parameter tuning techniques were applied to improve results. The study also explores feature performance, providing insights into attributes that influence customer churn, thereby guiding effective strategies. Findings The results of three algorithms achieved over 90% accuracy, with less than 10% of the errors being part false negatives. We also introduce the Churn Probability Index, a novel metric that aggregates the outputs of multiple predictive models to provide an assessment of high-risk churn. This research is of significant importance as it contributes to the development of effective retention strategies for SaaS companies. Originality/value By applying machine learning to churn prediction, this study offers valuable insights into the performance and comparative analysis of different algorithms in a real-world SaaS environment. This study stands distinguished by its emphasis on a practical business scenario, enriched by a robust dataset provided and a large set of machine learning techniques. The findings provide practical implications for managers and administrators seeking to optimize customer retention and profitability.
subject: Artigos
  topic: section
subject: Machine learning
  topic: keywords
subject: Churn prediction
  topic: keywords
subject: Data science
  topic: keywords
subject: Software as a service
  topic: keywords
creator: Hugo Eduardo Sanches
creator: Ayslan Trevizan Possebom
creator: Linnyer Beatrys Ruiz Aylon
rights: Direitos autorais (c) 2025 Hugo Eduardo Sanches, Ayslan Trevizan Possebom, Linnyer Beatrys Ruiz Aylon https://creativecommons.org/licenses/by/4.0
date: 2025-07-12
publication date: 2025-07-12
doi: 10.1108/inmr-06-2023-0101

Adaptive planning: a proposal tomanage nanotechnology projects
type: item
description: Purpose Research, development and innovation (RD&I) projects involving nanotechnology are complex, requiring an agile mindset and approaches capable of adapting to new discoveries, yet alternative project management (PM) approaches are still mainly limited to software development. This study aims to fill part of this gap by developing and evaluating the use of an adaptive planning model to contribute to PM in nanotechnology. Design/methodology/approach The approaches of “process tracing” and complexity dimensions were combined in an in-depth case study to identify events and build a real-time map of the complexities of a collaborative RD&I project involving nanotechnology, prominent in the national context. Findings The systematization of the case in question resulted in the proposal of an adaptive and replicable model with implementation guidelines capable of contributing in real time to managers' understanding of complexities and decision-making in complex projects. Research limitations/implications This study’s limitations included the limited number of informants and the focus on a single case. However, this can serve as a starting point for further investigation aiming to advance the application of adaptive approaches to PM in RD&I projects involving nanotechnology. Originality/value The study fills a knowledge gap in the field of adaptive planning for environments beyond software development and creates an opportunity for discussions on PM approaches in hard science contexts.
subject: Artigos
  topic: section
subject: Complex RD&I projects
  topic: keywords
subject: Adaptive planning
  topic: keywords
subject: Nanotechnology
  topic: keywords
creator: Marcella Rocha Franco
creator: Glaura Goulart da Silva
creator: Raoni Barros Bagno
creator: Jonathan Simões Freitas
rights: Direitos autorais (c) 2025 Marcella Rocha Franco, Glaura Goulart da Silva, Raoni Barros Bagno, Jonathan Simões Freitas https://creativecommons.org/licenses/by/4.0
date: 2025-07-12
publication date: 2025-07-12
doi: 10.1108/inmr-04-2023-0044

Ugandan hotel employeeinnovativeness: the roleof transformational leadershipand cultural intelligence
type: item
description: Purpose This study aims to determine the indirect influence of transformational leadership on cultural intelligence and employee innovativeness in the context of Ugandan hotel employees. Design/methodology/approach We employed a cross-sectional correlational design to collect and analyze data from 285 hotel employees. We tested for the mediation effect of cultural intelligence in the relationship between transformational leadership and employee innovativeness using Hayes’ PROCESS macro version 4.2 model 4. Findings The findings indicate a positive relationship between transformational leadership, cultural intelligence and employee innovativeness. Results further indicate that cultural intelligence partially mediates the relationship between transformational leadership and employee innovativeness. Research limitations/implications Empirically, we add to the existing findings that have established a positive relationship between cultural intelligence, transformational leadership and employee outcomes. More insightfully, results provide evidence of the indirect role of transformational leadership in this relationship. Practically, since hospitality is a multicultural setting, employees with high cultural intelligence adjust quickly as they interact with guests from different cultures. Originality/value The study established the mechanisms under which transformational leadership influences the relationship between cultural intelligence and employee innovativeness.
subject: Artigos
  topic: section
subject: Transformational leadership
  topic: keywords
subject: Cultural intelligence
  topic: keywords
subject: Employee innovativeness
  topic: keywords
subject: Hotel
  topic: keywords
subject: Uganda
  topic: keywords
creator: Moses Kisame Kisubi
creator: Veronica Mukyala
creator: Rehema Namono
rights: Direitos autorais (c) 2025 Moses Kisame Kisubi, Veronica Mukyala, Rehema Namono https://creativecommons.org/licenses/by/4.0
date: 2025-07-12
publication date: 2025-07-12
doi: 0.1108/inmr-12-2022-0164

What do we know aboutcorporate-startup engagement?A systematic review of the mainmodes of collaboration betweencorporations and startups
type: item
description: Purpose The purpose of this article is to identify the predominant modes to realize corporate-startup engagement (CSE). Design/methodology/approach We carried out a systematic literature review to synthesize how startups and corporations collaborate in this form of innovation. Findings The authors found 19 CSE modes, which range from modes that involve less risk and are simpler to those that involve more risk and are more complex. Originality/value The findings consolidate the state of the art on the modes of CSE. It can help scholars drive novel research departing from consolidated findings, and practitioners can understand how collaboration between corporations and startups takes place and anticipate future challenges.
subject: Artigos
  topic: section
subject: Corporate venturing
  topic: keywords
subject: Innovation
  topic: keywords
subject: Startups
  topic: keywords
subject: Corporate entrepreneurship
  topic: keywords
subject: Intrapreneurship
  topic: keywords
creator: Kaique Sbampato
creator: Adriano Proença
creator: Edison Renato Silva
rights: Direitos autorais (c) 2025 Kaique Sbampato, Adriano Proença, Edison Renato Silva https://creativecommons.org/licenses/by/4.0
date: 2025-07-12
publication date: 2025-07-12
doi: 0.1108/inmr-06-2022-0077

Innovation potential scale (IPS): construction and validity evidence of a measure for the work context
type: item
description: Purpose This article aims to develop a measure that assesses and maps the behaviors and traits of an individual with potential for innovation in the work context. To do so, it gathers evidence of factor validity and internal consistency. Design/methodology/approach In the work context, innovation is often linked with the idea of intrapreneurship. Some experts have pointed out that intrapreneurial activities are essential for promoting innovation. However, it is not just about the activities – the key is to create an environment that supports innovation, fostering a culture where new ideas can thrive. To achieve the objectives of this research, we conducted two studies. The first study involved the construction of the innovation potential scale (IPS). In a theoretical, empirical way, the second study involved the administration of the IPS and a sociodemographic questionnaire to a sample of 621 Brazilians from 25 different occupations. Findings The results introduce a nine-item measure for the innovative behavior assessment, along with its validity and psychometric properties. Furthermore, the results suggest that innovation potential is a unidimensional construct. Moreover, the study highlights the role of intrapreneurship as an explanatory axiom. This concept helps to understand the entrepreneurial behavior of various professionals and managers within their work context. Practical implications This study contribute with as instrument that serves as a new powerful tool for understanding of the mechanisms that lead to innovation in the work context and stimulate the innovative potential of professionals and organizations. Originality/value This study helps fill gaps in the literature on self-report assessment of innovative behavior. The traits linked with the construct have a contingent nature and are only potential.
subject: Artigos
  topic: section
subject: Innovation, Behavior
  topic: keywords
subject: , Psychometrics
  topic: keywords
subject: Intrapreneurship
  topic: keywords
creator: Gustavo Henrique Silva de Souza
creator: Nilton Cesar Lima Lima
creator: Fernanda Cristina Barbosa Pereira Queiroz
creator: Rafael Farias Gonçalves
creator: Jamerson Viegas Queiroz
rights: Direitos autorais (c) 2025 Gustavo Henrique Silva de Souza, Nilton Cesar Lima Lima, Fernanda Cristina Barbosa Pereira Queiroz, Rafael Farias Gonçalves, Jamerson Viegas Queiroz https://creativecommons.org/licenses/by/4.0
date: 2025-05-08
publication date: 2025-05-08
doi: 10.1108/inmr-05-2023-0091

The nexus between management control systems, firm performance, green innovation and social media networking in Indonesian real estate companies
type: item
description: Purpose This study aims to explore the correlation between Management Control Systems, Green Innovation, Social Media Networks, and Company Performance in medium-sized construction and real estate firm in Indonesia. Design/methodology/approach This research method uses quantitative approach. The sample selection technique uses simple random sampling. The analytical method in this study uses structural equation models based on variance. Statistical test tool used, is Smart PLS 3.0. Findings The management control systems have a significant and positive impact on social media networks, green innovation, and company performance in the upper-middle-class construction and real estate businesses in Java. Furthermore, social media networks and green innovation were found to mediate the strong relationship between management control systems and firm performance in medium-sized construction and real estate businesses in Java. Research limitations/implications This research should provide a detailed, technical, and structured explanation of how companies assess suitability standards for implementing green innovation in Indonesia’s construction and real estate sectors. Social implications The finding emphasize the importance of the management control system in enhancing firm performance. If, the elements of the management control system are met or adequate, it can improve the performance of those in charge, leading to satisfactory performance. Originality/value This finding is the first of its kind in Indonesia. It will contribute to shaping future development policies for government and private projects, ensuring they are more advance and environmentally conscious.
subject: Artigos
  topic: section
subject: Management control system
  topic: keywords
subject: Green innovation
  topic: keywords
subject: Economic development
  topic: keywords
creator: Ida Farida
creator: Setiawan Doddy
rights: Direitos autorais (c) 2025 Ida Farida, Setiawan Doddy https://creativecommons.org/licenses/by/4.0
date: 2025-05-08
publication date: 2025-05-08
doi: 10.1108/inmr-04-2023-0056

How do the barriers that prevent orhinder the applicability of artificialintelligence impact its use in aninsurance company
type: item
description: Purpose The purpose of this paper is to report on how the barriers that prevent or hinder the applicability of artificial intelligence (AI) impact its use in an insurance company. Design/methodology/approach Through bibliographic research, this paper maps the literature to identify the barriers to the use of AI by companies. After this, a qualitative single-case study, with descriptive characteristics, is conducted in an insurance company to verify if it is ready to adopt AI. Secondary data based on surveys of information technology consultancies were also used to provide greater consistency to the research. Findings This analysis showed that investments in these kinds of projects encounter organizational, financial and social barriers, such as a culture not focused on innovation, a lack of strategic IT alignment, a lack of knowledge of the potential or even the ability to carry out an adequate feasibility analysis. Based on the barriers presented by the case and AI initiatives, the researched company is using AI for automation and execution rather than using its transformative potential to be an agent of change across the organization. Most of the barriers to the adoption of AI are organizational rather than technical. Research limitations/implications The limitation of this study is it presents a single-case study, but this involves local cultural problems because companies are not open to supplying internal information to external researchers. Originality/value The value of this article lies in examining a real case in Latin America, raising the barriers to the adoption of AI, which has a different environment from Europe and the USA, presenting a company that has the freedom to choose local or international technologies.
subject: Artigos
  topic: section
subject: Artificial intelligence
  topic: keywords
subject: Alignment
  topic: keywords
subject: Model
  topic: keywords
subject: Applicability
  topic: keywords
subject: Insurance
  topic: keywords
creator: Edval da Silva Tavares
creator: Michel Leardin
creator: Marcelo Schneck de Paula Pessoa
rights: Direitos autorais (c) 2025 Edval da Silva Tavares, Michel Leardin, Marcelo Schneck de Paula Pessoa https://creativecommons.org/licenses/by/4.0
date: 2025-05-08
publication date: 2025-05-08
doi: 10.1108/inmr-03-2022-0042

How does research and development intensity influence the performance of firms through different stages in product life cycle?
type: item
description: Purpose It is widely acknowledged that the ability of a firm to develop and exploit their innovative capabilities is a critical determinant that maintains their competitive advantage. The purpose is to evaluate the research and development (R&D) inputs and outcomes on the performance of firms in different stages. Design/methodology/approach Drawing on a sample of 30 firms over 8 years (2009–2016), the results from a three-stage Bayesian stochastic frontier analysis model support were used. Findings Some interesting findings were discovered. First, the R&D intensity is positively associated with the number of patents granted, which is negatively associated with the number of new drug approvals (NDAs). Second, R&D inputs, including expenditures and human resources, are negatively related to the number of NDAs and firm performance. Third, state-owned firms perform better and have more patents granted than private-owned firms in China. Finally, the traditional Chinese medicine firms and non-coastal firms both gain fewer profits, but they generate more new drugs than chemical drug firms and coastal firms in terms of policy support. Originality/value It is revealed that there are no common factors among Chinese pharmaceutical firms except for ownership, and this heterogeneous behavior indicates that there is no common factor for enhancing the efficiency of all Chinese pharmaceutical firms.
subject: Artigos
  topic: section
subject: Artificial intelligence
  topic: keywords
subject: Alignment, Model
  topic: keywords
subject: Applicability
  topic: keywords
subject: Insurance
  topic: keywords
creator: Dan Li
rights: Direitos autorais (c) 2025 Dan Li https://creativecommons.org/licenses/by/4.0
date: 2025-05-08
publication date: 2025-05-08
doi: 10.1108/inmr-03-2022-0031

Examining incubated and nonincubated startups from fear of failure and entrepreneurial well-being during crises
type: item
description: Purpose This research aimed to examine entrepreneurial fear of failure and entrepreneurial well-being from the perspectives of incubated and nonincubated startups during crises. Design/methodology/approach Data were collected by distributing online questionnaires to 152 respondents comprising 43 incubated and 109 nonincubated startups in Indonesia. A multivariate discriminant analysis procedure was used to examine the interrelationships between both groups at the discovery, validation, customer creation and construction stages. Findings The result showed a significant difference between these startups at various stages, which was analyzed to provide insights into the relevant dimensions of fear of failure for startups. The essence of entrepreneurial well-being during crises is in accordance with the role of business incubators in an emerging market economy. Practical implications Startups need to innovate in order to grow while considering other factors such as work-life balance and financial resource availability. This is important to ensure they have sufficient motivating dosage of fear of failure. Originality/value The present study evaluates incubated and nonincubated startups in an emerging market economy by using both the entrepreneurial fear of failure and well-being to capture possible differences between groups. The context of pandemic crises helps us formulate appropriate approaches taken by incubators and startups in the future crises.
subject: Artigos
  topic: section
subject: Business incubators
  topic: keywords
subject: Entrepreneurial well-being
  topic: keywords
subject: Entrepreneurial fear of failure
  topic: keywords
subject: Startups
  topic: keywords
subject: Startups’ stage
  topic: keywords
subject: Innovation
  topic: keywords
creator: Donard Games
creator: Dessy Kurnia Sari
creator: Venny Darlis
creator: Danny Hidayat
creator: Bader Albatati
rights: Direitos autorais (c) 2025 Donard Games, Dessy Kurnia Sari, Venny Darlis, Danny Hidayat, Bader Albatati https://creativecommons.org/licenses/by/4.0
date: 2025-01-27
publication date: 2025-01-27
doi: 10.1108/inmr-02-2023-0029

DeFi era: the behavioral intentions toward cryptocurrency in Lebanon
type: item
description: Purpose This paper examines the factors which impact the behavioral intentions toward cryptocurrency based on signaling theory. Design/methodology/approach Data were collected through online questionnaire, and responses from 223 individuals in Lebanon were analyzed through SEM technique using Amos 24. Findings The outcomes portrayed the positive effect of perceived benefits and trust in cryptocurrency on behavioral intentions toward cryptocurrency; while not supporting the hypothesized influence of herd behavior and regulatory support. Originality/value This paper is among the first studies to adopt Signaling Theory (ST) in the cryptocurrency behavioral intentions research. Moreover, it is of the initial efforts in Lebanon and Middle East in evaluating behavioral intentions to use cryptocurrency, and it provide insights for future researchers, crypto project owners, crypto investors and crypto trading platforms.
subject: Artigos
  topic: section
subject: Perceived benefits
  topic: keywords
subject: Cryptocurrency
  topic: keywords
subject: Herd behavior
  topic: keywords
subject: Usage intentions
  topic: keywords
subject: Regulatory support
  topic: keywords
subject: Trust in cryptocurrency
  topic: keywords
creator: Ali Abdel Karim Abou Ali
rights: Direitos autorais (c) 2025 Ali Abdel Karim Abou Ali https://creativecommons.org/licenses/by/4.0
date: 2025-01-27
publication date: 2025-01-27
doi: 10.1108/inmr-02-2023-0022

Input-output-outcome innovation model: an analysis of the Brazilian manufacturing companies
type: item
description: Purpose The objectives of this study are to identify which inputs are most relevant for development and successful introduction of product and process innovations and identify the impacts of these two types of innovation on the performance of Brazilian manufacturing companies. Design/methodology/approach This study analyzes the relationships between input, output and outcome for a sample of 5,586 Brazilian manufacturing companies by using partial least squares structural equation modeling (PLS-SEM). Findings The results indicate that (1) product innovations are favored by internal resources, (2) process innovations are favored by external resources, (3) product innovations mainly affect a range of products offered by companies and (4) process innovations mainly affect performance in manufacturing capacity, flexibility and costs. Practical implications By identifying the main efforts to improve the innovation performance and input-output-outcome relationships, the results can contribute to a better decision-making process for innovation investments and management in companies as well as for policymakers. The results are particularly relevant given that the Brazilian case can serve as a reference for other emerging countries. Originality/value Analyses of the innovation in input-output-outcome relationships were performed in a comprehensive way by using a set of variables for defining each construct. This allowed each construct to be better measured, which improved the understanding of the relationships between inputs and outcomes mediated by product and process innovations.
subject: Artigos
  topic: section
subject: Innovation inputs
  topic: keywords
subject: Innovation outputs
  topic: keywords
subject: Innovation outcomes
  topic: keywords
subject: PLS-SEM
  topic: keywords
subject: Manufacturing sector
  topic: keywords
subject: Innovation policy
  topic: keywords
subject: Innovation management
  topic: keywords
creator: José Carlos de Toledo
creator: Fabiane Letícia Lizarelli
creator: Artur Yuiti Ishizaka
rights: Direitos autorais (c) 2025 José Carlos de Toledo, Fabiane Letícia Lizarelli, Artur Yuiti Ishizaka https://creativecommons.org/licenses/by/4.0
date: 2025-01-27
publication date: 2025-01-27
doi: 10.1108/inmr-01-2023-0008