Lower pricing for new customers: consequences of perceived pricing unfairness among current customers. Revista de Administração, [S. l.], v. 46, n. 4, p. 407–422, 2011. DOI: 10.1590/S0080-21072011000400007. Disponível em: https://revistas.usp.br/rausp/article/view/44557.. Acesso em: 26 may. 2024.