Film analysis in management: a journey through the metaphors of the concept of leadership

Abstract

Purpose – The use of film language in management is an interesting method to understand the concept of leadership in the internal and external contexts of organizations, by means of metaphors. Thus, the objective of this study was to analyze the metaphors of leadership in a movie. Design/methodology/approach – This was a qualitative research, which used the strategy of film analysis and content analysis (Bardin, 2016). Data were collected by scene decoupage, registered in an observation protocol. In the field of management, there is a growing interest in film analysis for understanding organizations, from inside and outside, by using dynamic methodologies. Findings – The use of metaphors in film analysis made it possible to interpret concepts, for a better understanding of organizations. The identified leaders, despite adopting different attitudes at work, reach a common goal, with gains for the community. Originality/value – This article also contributes to reflect on the teaching–learning process of management research through different methodological dimensions.