Advertising effectiveness in communication of brands with various degrees of functionality and symbolism . REGE Revista de Gestão, [S. l.], v. 15, n. 1, p. 79–97, 2008. DOI: 10.5700/issn.2177-8736.rege.2008.36631. Disponível em: https://revistas.usp.br/rege/article/view/36631.. Acesso em: 25 jul. 2024.