Heuristics and anchorages in the formation of prices in supermarkets . REGE Revista de Gestão, [S. l.], v. 17, n. 4, p. 437–450, 2010. DOI: 10.5700/issn.2177-8736.rege.2010.36718. Disponível em: https://revistas.usp.br/rege/article/view/36718.. Acesso em: 22 dec. 2024.