Private label perceptual maps: an investigation of important brands in large brazilian supermarket chains . REGE Revista de Gestão, [S. l.], v. 14, n. 4, p. 77–92, 2007. DOI: 10.5700/issn.2177-8736.rege.2007.36615. Disponível em: https://revistas.usp.br/rege/article/view/36615.. Acesso em: 2 may. 2024.