Editorial: A roadmap for data analysis in qualitative research

Authors

  • Faculdade de Economia, Administração, Contabilidade e Atuária, Universidade de São Paulo
  • Department of Business Administration, University of São Paulo, São Paulo
  • Faculdade de Economia, Administração, Contabilidade e Atuária, Universidade de São Paulo

DOI:

https://doi.org/10.1108/RAUSP-07-2023-274

Abstract

Qualitative research is often associated with new developments in theory building and elaboration. At the core of this type of research, data analysis represents a significant challenge. Some scholars consider inductive data analysis a black box because of its creative and unpredictable nature (common features of radical innovations). In response to this challenge, standard protocols (called templates) gained relevance (Harvey & Cornelissen, 2022). This editorial sheds light on how to perform inductive data analysis. We link this crucial process with the three main templates in qualitative research: the Eisenhardt method, the Langley approach, and the Gioia methodology. Moreover, we provide a framework (roadmap) for data analysis, which might facilitate research to build new theories.

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Published

2023-10-23

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Section

Editorial