RAUSP Management Journal
type: channel
description: RAUSP Management Journal is a quarterly publication organized by the Business Administration department of the University of Sao Paulo (Brazil). It is a generalist, academic journal, covering all fields of management, including Entrepreneurship; Education, Strategy and Business Economics; Corporate Governance; Finance and Accounting; Environmental Management; Public Management; Technology Management; Marketing; Quality and Productivity; Human Resources and Organizations; and Information Technology. RAUSP Management Journal is ranked among the best Brazilian journals in Business and Management (Qualis-Capes Brazil). It is dedicated to the dissemination of research and ideas that add value to the work of scholars and practitioners in the field of Management, a mission it has been fulfilling for more than 70 years. It publishes articles selected by originality, quality, and creativity. Original manuscripts are welcome in English or in Portuguese, provided that the authors submit an English version of the text prior to publication. RAUSP publishes four issues per annum. Peer review RAUSP operates through a double blind peer review model. All articles undergo an initial assessment by the journal editor. If they are considered suitable for peer review, articles will then be reviewed by a minimum of two external reviewers to assess their suitability for publication. Final responsibility for editorial decisions rests with the journal editor. Open access All articles published in RAUSP Management Journal are published in Open Access under a CC BY 4.0 licence. For further information on licencing, please see the author guidelines. Publishing Services partnership RAUSP Management Journal is published by Emerald Group Publishing on behalf of the University of Sao Paulo (USP) and it is owned by USP. RAUSP is published under a platinum OA arrangement, in that all charges for publishing an OA article in RAUSP are funded by the University of São Paulo. There is no charge to the aut…
publisher: Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade
language: en
publication name: RAUSP Management Journal
issn: 2531-0488
copyright: Management Department of the School of Economics, Management and Accounting of the University of São Paulo. The publication of article segments is allowed, subject to prior authorization and source identification. Copyright is regulated under Licença Creative Commons Attribution
items: Decolonizing management research and education in Brazil: integrating theories and methodologies from the Global South
items: Factors influencing the prioritization of rival public value positions in Brazilian digital government initiatives
items: Stream smart, buy smart: optimizing persuasive strategies for enhanced decisions in live streaming commerce
items: Understanding organizational changing behavior for enhancing sustainability performance
items: What triggers environmental sustainability in the organization? Empirical evidence from the cause-and-effect relationship
items: Navigating turbulent waters: the strategic role of embeddedness in location decisions
items: Unraveling prosumption: transformative trajectories in social media
items: Cryptocurrency price returns volatility modeling and forecasting with GARCH models
items: Startup business model adaptation amid uncertainty: evidence from Brazil
items: Behaviors against food loss and waste: an analytical index of private policies
items: Ethical behaviour, organisational support and employee outcomes in driving public sector organisational performance
items: Strategic insights into last-mile delivery: modelling the industry 4.0 enabler for e-commerce industry
items: Do technological products offer only functionality and aesthetics? Analyzing the social value of really new products
items: Training and proprietary equipment: the bow and the arrow to shoot the target
items: Detecting and analyzing explosive bubbles and their relationship with volatility: evidence from Tunisia
items: Bioplastics value chain and blockchain: reducing transaction costs
items: Exploring digital leadership - TOE framework in CRM adoption by SMEs in developing countries
items: From resilience to sustainability: exploring key stakeholders in agribusiness
items: Maturity of risk management in agricultural supply chains
items: Visionary leadership and job crafting: a moderated mediation model
items: Research ethics in management studies: reflections and strategies for early-stage scholars
items: Market concentration and implicit taxes: analyzing Brazilian firms
items: Repertory Grid Technique and Honey’s Content Analysis: gathering and processing qualitative data
items: Entrepreneurial intentions and the role of educational and social support: do the self-efficacy and the theory of planned behavior variables matter?
items: Corporate reputation in Brazil: do board characteristics matter?
items: Exploring off-chain voting and blockchain in decentralized autonomous organizations
items: Editorial: Methodological approaches to addressing grand challenges in management research
items: Understanding the role of physical trial for good shopping decisions
items: Sustainability communication in marketing: a literature review
items: Motivation for women’s football: a competing scales study

Decolonizing management research and education in Brazil: integrating theories and methodologies from the Global South
type: item
subject: ThinkBox
  topic: section
creator: Ana Clara Souza
creator: Juliana Rodrigues
creator: Aline Gonçalves Videira de Souza
creator: Marlei Pozzebon
rights: Copyright (c) 2025 Marlei Pozzebon, Ana Clara Souza, Juliana Rodrigues, Aline Gonçalves Videira de Souza https://creativecommons.org/licenses/by/4.0
date: 2025-12-29
publication date: 2025-12-29
doi: 10.1108/RAUSP-12-2025-282

Factors influencing the prioritization of rival public value positions in Brazilian digital government initiatives
type: item
description: Purpose This study aims to identify factors influencing the prioritization of rival public values, with Brazilian state governments as locus. The paper also proposes a conceptual model comprising the intervening factors and their relationships with the public and the value positions. Design/methodology/approach This exploratory study used a qualitative cross-sectional design. A focus group was used as the method of data collection, with 27 civil servants from 13 Brazilian states, representing all geographic regions, serving as respondents. Data analysis was based on the rhetoric of public managers’ discourses in counterpoint to their practical actions regarding decisions on prioritizing public value positions. Findings The government side was analyzed; however, the quantitative validation of the theoretical model remains to be conducted in further research. Research limitations/implications The data analysis revealed that political issues are the primary variable influencing digital government decisions. Therefore, political leadership is the decisive factor driving the choices regarding digital initiatives. It may also indicate why the values adopted differ from those defended by political agents and explain the imperative of efficiency, as political decision-making can interfere with internal factors. The media was the only external factor identified. Practical implications This research contributes to understanding the factors and variables that influence decision-making regarding digital government projects. Social implications The study can help in understanding public value positions, promoting transparency, inclusion and improving governance. Government social media efforts are key in cultivating digital participation and engagement. This digital transformation in government is vital, aligning with the growing expectations of digital experiences, thus empowering citizens and enhancing the relationship between government and citizens. Originality/value The pro…
subject: Research Paper
  topic: section
subject: Public value
  topic: keywords
subject: Value positions
  topic: keywords
subject: Digital government
  topic: keywords
subject: e-government
  topic: keywords
subject: Digital services
  topic: keywords
subject: Public services
  topic: keywords
creator: Karen Lopes
creator: Edimara Mezzomo Luciano
creator: Guilherme Costa Wiedenhöft
rights: Copyright (c) 2025 Karen Lopes, Edimara Mezzomo Luciano, Guilherme Costa Wiedenhöft https://creativecommons.org/licenses/by/4.0
date: 2025-12-29
publication date: 2025-12-29
doi: 10.1108/RAUSP-11-2023-0225

Stream smart, buy smart: optimizing persuasive strategies for enhanced decisions in live streaming commerce
type: item
description: Purpose The purpose of this study is to apply the Elaboration Likelihood Model (ELM) to examine persuasive information processing in live streaming commerce (LSC). This study examines the impact of streamer credibility, viewer mindfulness and control variables (age, gender, viewing frequency and subscription status) on purchase and response intentions in the Indonesian context. Design/methodology/approach This study uses Partial Least Squares Structural Equation Modeling to analyze responses from 372 individuals aged 18–45 years who had watched or purchased through LSC within the past month. The model incorporates streamer expertise and sociodemographic control variables. Findings The peripheral route, driven by streamer credibility (trustworthiness, attractiveness and expertise) and co-viewer engagement, strongly influences the persuasiveness of information more than the central route. Viewers are more influenced by social cues than by the quality of product information. Mindfulness does not significantly moderate the relationship between perceived persuasiveness and either purchase or response intention. However, younger, active subscribers demonstrate a higher likelihood of engagement. Research limitations/implications These findings contribute to practical enhancements in streamer branding and digital trust-building strategies, enabling LSC platforms to optimize content and strengthen collaborations with streamers and key opinion leaders, thereby increasing purchase and response intentions. Practical implications The findings of this study offer actionable recommendations for brands and streamers, including strategies to enhance streamer appeal and create persuasive content that resonates with target audiences. Social implications This study fosters stronger, trust-based interactions between streamers and their audiences, promoting inclusive digital economic growth across diverse demographic segments in Indonesia. Originality/value By integrating ELM with stream…
subject: Research Paper
  topic: section
subject: Live streaming commerce
  topic: keywords
subject: Elaboration likelihood model
  topic: keywords
subject: Purchase intention
  topic: keywords
subject: Response intention
  topic: keywords
subject: Persuasive information
  topic: keywords
creator: Mudjahidin Mudjahidin
creator: Hosiana Arga Putri
creator: Andre Parvian Aristio
creator: Lukman Junaedi
creator: Ahmad Baihaqy
rights: Copyright (c) 2025 Mudjahidin Mudjahidin, Hosiana Arga Putri, Andre Parvian Aristio, Lukman Junaedi, Ahmad Baihaqy https://creativecommons.org/licenses/by/4.0
date: 2025-12-29
publication date: 2025-12-29
doi: 10.1108/RAUSP-10-2024-0206

Understanding organizational changing behavior for enhancing sustainability performance
type: item
description: Purpose The purpose of this paper is to identify and assess the influence of behavioral change agents for adopting green innovation to enhance sustainability performance. Design/methodology/approach This paper employed a quantitative approach by disseminating a structured questionnaire to 141 supply chain professionals of manufacturing firms who are familiar with green innovation, operating in the metropolitan city of Pakistan, i.e. Karachi. Later, exploratory and confirmatory factor analyses were performed to evaluate the reliability and validity of the model. Lastly, SmartPLS was used to test the proposed hypotheses in the study. Findings The findings revealed that green transformational leadership, acceptance of change and work culture showed a significant impact on green innovation leading toward sustainable performance. Research limitations/implications The authors suggest that green innovation is a prime factor for enhancing a firm’s sustainability in the market and supply chain, requiring continuous improvement efforts from supply chain professionals. Practical implications The findings can help decision-makers to increase the efficiency and production of the organization and provide support to green policy-makers. It also empowers employees and fosters green awareness, ultimately generating benefits that serve the company’s best interests. Social implications The study supports a shift toward sustainable behavior, encouraging organizations to contribute positively to society and the environment. Empowering change agents can catalyze pro-environmental attitudes and behaviors, ultimately encouraging organizations to adopt eco-friendly innovations for broader societal and environmental well-being. Originality/value This paper is an initial effort to assess organizational behavioral change on green innovation for enhancing the sustainable performance of manufacturing firms in Pakistan.
subject: Research Paper
  topic: section
subject: Change agents
  topic: keywords
subject: Green innovation
  topic: keywords
subject: Sustainable performance
  topic: keywords
subject: NRBV theory
  topic: keywords
creator: Syeda Wajiha Kazmi
creator: Waqar Ahmed
creator: Tooba Zahid
rights: Copyright (c) 2025 Syeda Wajiha Kazmi, Waqar Ahmed, Tooba Zahid https://creativecommons.org/licenses/by/4.0
date: 2025-12-29
publication date: 2025-12-29
doi: 10.1108/RAUSP-04-2023-0064

What triggers environmental sustainability in the organization? Empirical evidence from the cause-and-effect relationship
type: item
description: Purpose The absence of environmental transformational leadership in many organizations may contribute to environmental destabilization. Therefore, the purpose of this study is to examine the impact mechanism of environmental transformational leadership on employees’ pro-environmental behaviors. Design/methodology/approach Data were randomly collected from employees via self-administered questionnaires, and 216 valid responses were analyzed using the PROCESS Macro Model 4. The measurement instruments used in this study were adapted from previous studies that had been validated via exploratory factor analysis in the context. Findings The study found that the inspirational aspect of environmental transformational leadership is beneficial for employees’ autonomous environmental motivation and pro-environmental behaviors. These findings confirm that transformational leadership is a multidimensional, reflective-formative construct. Research limitations/implications The present study contributes to the environmental sustainability literature by empirically examining the proximate effect of ETL on AEM in nonprofit, environmentally sustainable organizations. By empirically testing the hypothesized relationship, this study advances the literature, which has so far lacked empirical validation in this context. Furthermore, the study integrates two distinct theoretical perspectives, transformational leadership and self-determination, into a unified framework, confirming its applicability in the field of environmental sustainability. The findings also confirm that ETL is a higher-order reflective–formative construct, thus addressing a gap in the conceptualization of leadership constructs in sustainability studies. Practical implications As the inspirational aspect of environmental transformational leadership is positively linked to employees’ pro-environmental behaviors, organizations should prioritize identifying and hiring leaders who demonstrate strong inspirational environmen…
subject: Research Paper
  topic: section
subject: Environmental transformational leadership
  topic: keywords
subject: Autonomous environmental motivation
  topic: keywords
subject: Environmental inspirational motivation
  topic: keywords
subject: Employees’ pro-environmental behaviors
  topic: keywords
subject: UN SDGs
  topic: keywords
creator: Noor Ul Hadi
creator: Furqan Rasool
creator: John O. Kuforiji
rights: Copyright (c) 2025 Noor Ul Hadi, Furqan Rasool, John O. Kuforiji https://creativecommons.org/licenses/by/4.0
date: 2025-12-29
publication date: 2025-12-29
doi: 10.1108/RAUSP-11-2023-0242

Navigating turbulent waters: the strategic role of embeddedness in location decisions
type: item
description: Purpose This study aims to investigate how political and institutional embeddedness (PIE) operates as a strategic mechanism shaping multinational enterprises’ (MNEs) location decisions in non-core regions in emerging economies. Design/methodology/approach Drawing on location theory and economic sociology, the analysis is based on semi-structured interviews with representatives from BMW, a German automaker that set up a production unit in Santa Catarina, a non-core Brazilian state. Findings Results reveal that MNEs develop PIE prior to foreign direct investment (FDI) as a strategic choice, influencing their location decisions. PIE moderates the effect of conventional determinants in non-core regions and mitigates the impact of host-country complexity, contributing to the creation and/or exploitation of ownership, location and internalization advantages. Research limitations/implications The findings indicate that MNEs strategically build PIE pre-FDI, which accelerates MNEs’ learning about non-core locations and deepens the construction of social and political networks. Analysing the relative importance of firm characteristics and contextual factors is still necessary. The authors recomend investigating how resources generated from PIE impact perceived distance at the national level. Practical implications The results suggest that MNEs can strategically manage their pre-FDI choices through PIE, enabling diversification of subnational location strategies. The study also highlights elements that can inform public policies aimed at attracting and retaining FDI at the subnational level. Originality/value The authors advance beyond conventional economic and institutional factors and analyze embeddedness pre-FDI. They integrate conventional determinants and PIE, examining their synergy and capturing their effects in isolation and interaction.
subject: Research Paper
  topic: section
subject: Subnational location
  topic: keywords
subject: Political and institutional embeddedness
  topic: keywords
subject: Non-core regions
  topic: keywords
subject: BMW
  topic: keywords
creator: Cláudia Beatriz da Batschauer da Cruz
creator: Dinorá Eliete Floriani
creator: Mohamed Amal
rights: Copyright (c) 2025 Cláudia Beatriz da Batschauer da Cruz, Dinorá Eliete Floriani, Mohamed Amal https://creativecommons.org/licenses/by/4.0
date: 2025-12-29
publication date: 2025-12-29
doi: 10.1108/RAUSP-06-2023-0092

Unraveling prosumption: transformative trajectories in social media
type: item
description: Purpose This study aims to examine the trajectories through which individuals evolve into prosumers, focusing on the transition from personal practices to collective influence through social media. Design/methodology/approach This study used a multimethod qualitative approach, combining netnography and in-depth interviews, to analyze prosumer profiles on Instagram and YouTube. This allowed for real-time observation of prosumption activities, interactions and the development of practices within digital communities. Findings The findings reveal a transformation trajectory comprising three interconnected spheres of prosumption: individual prosumption, collective prosumption and professional prosumption. Each sphere is associated with specific triggers, skill development, challenges and accomplishments. Based on these dimensions, the authors introduce the Prosumer Trajectory Framework. Research limitations/implications This study contributes to the prosumption literature by mapping distinct developmental pathways and highlighting the diverse motivations and processes that shape prosumption within digital environments. Practical implications The insights offer practical value to companies and managers seeking to engage with prosumers. By understanding the different stages of their trajectories, organizations can design targeted actions and foster strategic partnerships. Social implications This study highlights the growing cultural influence of prosumers, demonstrating how social media facilitates community building and enhances consumer agency in shaping collective influence. Originality/value By delineating the spheres of the prosumer trajectory, this research advances the conceptualization of prosumption as a transformative process. It offers a unique perspective on how individual, offline practices evolve into digital, public and potentially professional forms of engagement within the contemporary marketplace.
subject: Research Paper
  topic: section
subject: Social media
  topic: keywords
subject: Qualitative research
  topic: keywords
subject: Trajectories
  topic: keywords
subject: Prosumption
  topic: keywords
creator: Isabela Carvalho de Morais
creator: Thaysa Costa do Nascimento
creator: Flávia Pimenta Fracalanzza
creator: Karin Brondino-Pompeo
rights: Copyright (c) 2025 Isabela Carvalho de Morais, Thaysa Costa do Nascimento, Flávia Pimenta Fracalanzza, Karin Brondino-Pompeo https://creativecommons.org/licenses/by/4.0
date: 2025-12-29
publication date: 2025-12-29
doi: 10.1108/RAUSP-07-2024-0145

Cryptocurrency price returns volatility modeling and forecasting with GARCH models
type: item
description: Purpose The paper aims to identify suitable conditional variance models for the estimation and forecasting of cryptocurrency returns volatility. Design/methodology/approach The methodology comprises the use of GARCH-family models estimated by maximum likelihood considering different scedastic functions, number of parameters and error distributions. A cross-validation approach is conducted under different market dynamics to provide robust results. Findings Results indicated that the best GARCH methods for digital coins volatility modeling and forecasting are those associated with a small number of parameters, allowing for asymmetric volatility behavior and considering normal/student distributions. Research limitations/implications The findings indicated that volatility behaves differently for each evaluated cryptocurrency, and the selection of the best scedastic function depends on the corresponding digital coin more than the period under evaluation. Practical implications Investors should prefer parsimonious GARCH structures when modeling and forecasting cryptocurrency volatility, and must consider the current state of the market as the methods lose accuracy in high-volatile periods. Social implications The work provides a better understanding of the volatility dynamics of cryptocurrencies, providing evidence of more accurate tools for risk management in this volatile market. Further, better-informed investors on the risks associated with this market are less susceptible to high price variations. Originality/value The research presents an extensive experimental study to identify the optimal GARCH structure for modeling and forecasting return volatility in digital currencies, considering various market conditions and digital coins, which yields more robust results.
subject: Research Paper
  topic: section
subject: Cryptocurrencies
  topic: keywords
subject: Volatility
  topic: keywords
subject: GARCH models
  topic: keywords
subject: Forecasting
  topic: keywords
creator: Lukas Silva
creator: Leandro Maciel
rights: Copyright (c) 2025 Lukas Silva, Leandro Maciel https://creativecommons.org/licenses/by/4.0
date: 2025-12-29
publication date: 2025-12-29
doi: 10.1108/RAUSP-04-2023-0056

Startup business model adaptation amid uncertainty: evidence from Brazil
type: item
description: Purpose This article aims to investigate the relationship between business model adaptation, company performance and digitalization capability among startups during the coronavirus disease-2019 pandemic to determine whether there is a correlation among these aspects in uncertainty scenarios. Design/methodology/approach The research used a mixed approach. First, it utilized a survey-based data collection method in which over 400 Brazilian startups participated, representing diverse demographic and cultural characteristics. Following the data analysis, the authors interviewed startup founders who participated in the first phase to enrich the discussion section. Findings The results revealed that startups with stronger digital capabilities and higher performance were associated with lower levels of business model adaptation. However, this association was observed primarily in the dimensions of value creation and value capture, and not in value delivery. Research limitations/implications The limitation of this study includes the cross-sectional data collection, which prevents the assessment of causality between variables. Practical implications The findings suggest that startups should carefully evaluate their business models and adaptation strategies during uncertain periods. Social implications The social implications of this study lie in supporting public policies and initiatives for entrepreneurship and startups. Government agencies and support institutions can use the findings to better understand the challenges faced by startups during uncertain times, effectively guiding their assistance and resources. Originality/value This research contributes to the literature on business models and digitalization capability. It offers insights into the interplay between performance, digital capabilities and business model adaptation. Furthermore, the study contradicts the common sense that businesses should favor adaptation in uncertain moments, at least for startups in simil…
subject: Research Paper
  topic: section
subject: Uncertainty
  topic: keywords
subject: Company performance
  topic: keywords
subject: Startups
  topic: keywords
subject: COVID-19
  topic: keywords
subject: Business model adaptation
  topic: keywords
subject: Digitalization capability
  topic: keywords
creator: Thiago Iglesias da Silva
creator: Moacir de Miranda Oliveira Junior
creator: Felipe Mendes Borini
rights: Copyright (c) 2025 Moacir de Miranda Oliveira Junior, Felipe Mendes Borini; Thiago Iglesias da Silva https://creativecommons.org/licenses/by/4.0
date: 2025-12-29
publication date: 2025-12-29
doi: 10.1108/RAUSP-07-2023-0138

Behaviors against food loss and waste: an analytical index of private policies
type: item
description: Purpose The paper aims to develop a pioneering assessment index for private policies targeting food loss and waste (FLW) reduction. Design/methodology/approach Starting with a review of seminal works on FLW, identifies variables related to corporate actions addressing FLW, process efficiency and sustainability. This process ensures that the developed indicators are robust, adaptable and suitable for diverse food processing organizations. The model’s applicability is enhanced by its alignment with publicly disclosed corporate reports, allowing a practical interface between theoretical development and market realities. Findings Introduces eight strategic indicators for evaluating private policies, FLW reduction policies, process innovations, measurement methodologies, partnerships, environmental actions, communication and the use of natural resources (water and energy). These indicators enable a nuanced evaluation of how organizations operationalize FLW strategies in markets with varying levels of development. Research limitations/implications The indicators’ effectiveness may vary depending on sectoral and regional specificities. Although this study focuses on food processing organizations, the model’s adaptability to different industries and geographical contexts offers potential avenues for further exploration. Practical implications The model provides organizations with a robust tool to monitor and refine FLW reduction strategies using transparent, evidence-based metrics. The indicators can evaluate organizational actions comparatively, across different entities or overtime, facilitating continuous improvement. Social implications Implementing FLW prevention strategies at the organizational level improves efficiency, reduces costs and promotes equitable resource allocation and environmental preservation. By applying these indicators, companies can enhance their contributions to societal goals. Originality/value An unprecedented assessment model tailored to private…
subject: Research Paper
  topic: section
subject: SDGs
  topic: keywords
subject: Corporate strategies
  topic: keywords
subject: Index
  topic: keywords
subject: Assessment
  topic: keywords
subject: Evaluating
  topic: keywords
creator: Nicoli Carolini de Lázari Hatano
creator: Giuliana Aparecida Santini Pigatto
creator: Suzana Márcia Marangoni
creator: Fausto Makishi
creator: Vivian Lara Santos Silva
creator: Gessuir Pigatto
rights: Copyright (c) 2025 Gessuir Pigatto, Giuliana Aparecida Santini Pigatto, Nicoli Carolini de Lázari Hatano, Suzana Márcia Marangoni, Fausto Makishi, Vivian Lara Santos Silva https://creativecommons.org/licenses/by/4.0
date: 2025-12-29
publication date: 2025-12-29
doi: 10.1108/RAUSP-11-2023-0241

Ethical behaviour, organisational support and employee outcomes in driving public sector organisational performance
type: item
description: Purpose This study aims to investigate the relationships between ethical behaviour, perceived organisational support (POS) and organisational performance within Nigeria’s Federal Ministry of Labour and Employment (FMLE). Design/methodology/approach This study uses a positivist philosophy using survey data collected from 127 FMLE employees. Structural equation modelling with partial least squares estimation was used to analyse the data and test the hypotheses. Findings The results support the hypotheses, indicating that ethical behaviour and POS positively affect organisational performance. Furthermore, job satisfaction and organisational commitment are confirmed to act as mediating mechanisms in these relationships. Research limitations/implications This study extends the application of the Organisational Support Theory to the public sector context, specifically within the FMLE domain. It demonstrates the relevance of this theory in understanding the complex interplay between ethical conduct, POS and organisational performance in the public sector. Practical implications The findings suggest that by promoting ethical behaviour and fostering a supportive organisational environment, the FMLE can enhance employee job satisfaction and organisational commitment, ultimately contributing to improved organisational performance. Social implications Improving the performance of the FMLE through ethical practices and organisational support can lead to better regulation of the labour market, ensure fair labour practices and promote social justice and economic growth in Nigeria. Originality/value This study uniquely applies Organisational Support Theory to the Nigerian public sector, specifically the FMLE. It provides valuable insights into how ethical behaviour and POS influence organisational performance in a context that has received comparatively less scholarly attention than the private sector.
subject: Research Paper
  topic: section
subject: Perceived organisation support
  topic: keywords
subject: Ethical behaviour
  topic: keywords
subject: Job satisfaction
  topic: keywords
subject: Organisational commitment
  topic: keywords
subject: Organisational Support Theory
  topic: keywords
creator: Abdulrazaq Kayode Abdulkareem
creator: Ishola Abdulrasaq Ajadi
creator: Abdulkareem Zulfah Jumoke
creator: Kazeem Adebayo Oladimeji
creator: Ahmad Ajibola Ayinla
creator: Abdulhakeem Adejumo
rights: Copyright (c) 2025 Abdulrazaq Kayode Abdulkareem, Ishola Abdulrasaq Ajadi, Abdulkareem Zulfah Jumoke, Kazeem Adebayo Oladimeji, Abdulhakeem Adejumo, Ahmad Ajibola Ayinla https://creativecommons.org/licenses/by/4.0
date: 2025-12-29
publication date: 2025-12-29
doi: 10.1108/RAUSP-06-2024-0130

Strategic insights into last-mile delivery: modelling the industry 4.0 enabler for e-commerce industry
type: item
description: Purpose Excellent customer experience with doorstep delivery is one of the motivations for online purchasing and e-commerce. Optimal technology-driven last-mile delivery is the backbone of this business model. This paper aims to identify industry 4.0 (I4.0) technology-based enablers for efficient e-commerce logistics for last-mile delivery (LMD) operations. Design/methodology/approach This study adopts an empirically grounded quantitative approach for defining and analysing the I4.0 technology enablers for efficient LMD operations. It adopts interpretive structural modelling and matrice d’impacts croisés multiplication appliquée á un classement analysis to identify the dependency and relationship among the identified enablers. Findings The transformation technologies of I4.0 offer a comprehensive package to handle LMD and e-commerce business challenges. This research identified that LMD and logistics will be dominated by autonomous running vehicles, drones and robots; apart from that, in I4.0 adoption cases, the implementation of radio-frequency identification was found suitable for efficient logistics networks. In addition, digitalisation through digital twins, robots, autonomous vehicles and Internet of Things adoption was found to drive the system and is crucial for strategic action. Research limitations/implications The findings of this research help companies and the e-commerce industry to evaluate strategic technological investments in promising I4.0 for LMD. The study also helps managers to focus on initiating and integrating digital technologies and autonomous vehicles, drones and robots focused on LMD improvement. Practical implications The findings of this research help companies and the e-commerce industry to evaluate strategic technological investments in promising I4.0 for LMD. The study also helps managers to focus on initiating and integrating digital technologies and autonomous vehicles, drones and robots focused on LMD improvement. Social implicatio…
subject: Research Paper
  topic: section
subject: Last-mile delivery
  topic: keywords
subject: E-commerce logistics
  topic: keywords
subject: Interpretive structural modelling
  topic: keywords
subject: Industry 4.0
  topic: keywords
subject: Technology adoption
  topic: keywords
creator: Vijay Prakash Sharma
creator: Surya Prakash
creator: Ranbir Singh
creator: Ojha Ravindra
creator: Bharti Ramtiyal
rights: Copyright (c) 2025 Vijay Prakash Sharma, Surya Prakash, Ranbir Singh, Ojha Ravindra, Bharti Ramtiyal https://creativecommons.org/licenses/by/4.0
date: 2025-12-29
publication date: 2025-12-29
doi: 10.1108/RAUSP-07-2024-0146

Do technological products offer only functionality and aesthetics? Analyzing the social value of really new products
type: item
description: Purpose This study aims to examine the relationship between the social value of really new products (RNPs), particularly technological ones, and the intention to consume this type of product when the individual’s materialistic motivation moderates this relationship. Design/methodology/approach To achieve this objective, this study conducted a quantitative and exploratory study using non-probabilistic data collection with 211 interviewees online. A self-administered questionnaire on a fictional technological RNP (a smartphone) designed with numerous innovative features was used. The partial least squares structural equation modeling (PLS–SEM) technique was used to verify the relationships proposed in the conceptual model. Findings The results show that the social value proposition as a second-order variable, reflecting the construct’s perceived prestige and perceived conspicuity, affects the consumption intention, being enhanced by the moderation of materialistic motivation. Research limitations/implications The findings enhance the theoretical comprehension of the significance of social value in the context of RNPs, particularly technological ones, and provide evidence that materialistic motivation is a key moderator in the proposed model. As a limitation, this study is characterized as correlational and not generalizable. Furthermore, causal studies (experimental, for example) and longitudinal studies are needed to validate the effects of the constructs proposed in this model and to understand the effects of other possible intervening variables in the conceptual relationships proposed in the model. Practical implications From a managerial standpoint, developers of this type of product, marketing managers and advertising agents ought to consider the degree of conspicuity of the product and the prestige features to generate social value, always focusing on the willingness of individuals to acquire products. Social implications The study examines how RNPs can provide …
subject: Research Paper
  topic: section
subject: Social value
  topic: keywords
subject: Perceived prestige
  topic: keywords
subject: Product conspicuity
  topic: keywords
subject: Materialistic motivation
  topic: keywords
subject: Consumption intention
  topic: keywords
creator: Everaldo Marcelo Souza da Costa
creator: Emílio José Montero Arruda Filho
creator: Delane Botelho
rights: Copyright (c) 2025 Everaldo Marcelo Souza da Costa, Emílio José Montero Arruda Filho, Delane Botelho https://creativecommons.org/licenses/by/4.0
date: 2025-12-29
publication date: 2025-12-29
doi: 10.1108/RAUSP-02-2024-0024

Training and proprietary equipment: the bow and the arrow to shoot the target
type: item
description: Purpose This study aims to investigate the relationship between proprietary equipment and anticipation of new technologies in enhancing product innovativeness and competitive performance. Design/methodology/approach It used survey data collected in the fourth round of the High-Performance Manufacturing project (HPM), which comprised 270 plants in 15 countries across three industries. The relationships proposed in this study were analyzed through structural equation modeling, confirmatory factor analysis and endogeneity tests. Findings Results show that proprietary equipment alone does not directly impact performance but can still serve as as a source of advantage since the proper mechanisms are implemented. Research limitations/implications The theoretical underpinnings of the relationship among proprietary equipment, anticipation of new technologies and training provide a strong foundation for a better understanding of the integration of the structural and infrastructural elements of operations strategy and their benefits for competitive performance. Practical implications Results show how operations managers can capitalize on proprietary equipment to anticipate new technologies by developing training routines to absorb and apply new knowledge in the plant. Social implications This research contributes to the competitiveness of manufacturing firms by showing how knowledge can be created and disseminated in their operations to develop better-prepared employees. Originality/value This study advances the literature on world-class manufacturing by demonstrating that proprietary equipment per se has no direct impact on product performance and innovativeness, contrary to what previous literature has demonstrated.
subject: Research Paper
  topic: section
subject: Operations strategy
  topic: keywords
subject: Absorptive capacity
  topic: keywords
subject: Proprietary equipment
  topic: keywords
subject: New technologies
  topic: keywords
subject: Trainin
  topic: keywords
creator: Fernando Picasso
creator: Ely Paiva
rights: Copyright (c) 2025 Fernando Picasso , Ely Paiva https://creativecommons.org/licenses/by/4.0
date: 2025-12-29
publication date: 2025-12-29
doi: 10.1108/RAUSP-06-2023-0105

Detecting and analyzing explosive bubbles and their relationship with volatility: evidence from Tunisia
type: item
description: Purpose This study aims to identify and analyze speculative bubbles in the Tunisian stock market from 2004 to 2023 and examine the evolution of return volatility during these periods. Design/methodology/approach The research uses the Supremum Augmented Dickey-Fuller (SADF) and Generalized Supremum Augmented Dickey-Fuller (GSADF) tests, alongside Monte Carlo and bootstrap simulations (Sieve-bootstrap and Wild-bootstrap), to detect speculative bubbles. The Markov-Switching Generalized Autoregressive Conditional Heteroskedasticity model is used to analyze volatility regimes. Findings The study identifies multiple speculative bubbles with varying timing, duration and response to external events. The GSADF test proves more effective than the SADF test for detecting longer, more frequent bubbles. Despite methodological differences, strong correlations among bootstrap techniques improve bubble identification. Bubble periods align with a high-volatility regime (regime 2), emphasizing volatility’s role in bubble formation. Research limitations/implications This study enhances the understanding of speculative bubble formation in emerging markets, highlighting the importance of considering national financial market specifics in bubble analysis. Practical implications The findings offer valuable insights for investors, regulators and policymakers, helping inform decisions and improve financial regulation to foster market stability. Social implications By identifying speculative bubbles, the research helps mitigate economic uncertainty, protects savings and supports financial stability, aiding policymakers in curbing excessive speculation and promoting sustainable economic growth. Originality/value This research contributes to the understanding of speculative bubbles in the underexplored Tunisian stock market, using innovative methodologies for a comprehensive analysis of bubbles and volatility dynamics.
subject: Research Paper
  topic: section
subject: Speculative bubbles
  topic: keywords
subject: SADF
  topic: keywords
subject: GSADF
  topic: keywords
subject: Volatility regimes
  topic: keywords
subject: MSGARCH
  topic: keywords
creator: Sirine Ben Yaala
creator: Jamel Eddine Henchiri
rights: Copyright (c) 2025 Sirine Ben Yaala, Jamel Eddine Henchiri https://creativecommons.org/licenses/by/4.0
date: 2025-12-29
publication date: 2025-12-29
doi: 10.1108/RAUSP-05-2024-0097

Bioplastics value chain and blockchain: reducing transaction costs
type: item
description: Purpose This paper aims to identify and explain the main transaction costs (TCs) in the second-generation bioplastics value chain and to propose the insertion of blockchain technology to reduce TCs. Design/methodology/approach It is a holistic single case study of a firm that produces a bioplastic resin made from açaí seeds residues. It analyzed transactions occurred between input supplier (cooperative) and resin factory and between resin factory and transformation industry. Findings Dominant TCs result from monitoring specific attributes of pretreated açaí seeds and biopolymers, supplier selection, environmental purchasing, time and place specificity, quality control management and technological specificity. Research limitations/implications Blockchain can potentially reduce TCs by enhancing trust, transparency, material traceability and information exchange. Practical implications Blockchain can support the further development and commercialization of genuine biodegradable bioplastics by assuring product quality and functioning as a distributed database for stakeholders, minimizing a specific type of opportunism: “greenwashing”. Social implications This study can help create metrics and policies to achieve the United Nations’ Sustainable Development Goal related to consumption and production patterns by doing better with less and increasing resource efficiency while contributing to strengthening Brazil’s circular (bio)economy. Originality/value This study’s originality lies in framing the most important challenges regarding TCs in developing bioplastics chains, which can be significantly reduced using a particular distributed database technology.
subject: Research Paper
  topic: section
subject: Second-generation bioplastics
  topic: keywords
subject: Blockchain
  topic: keywords
subject: Transaction costs
  topic: keywords
subject: Circular economy
  topic: keywords
subject: Biodegradable
  topic: keywords
subject: Value chain transparency
  topic: keywords
creator: Eduarda Lara Mendonça Moreira
creator: Andrei Domingues Cechin
rights: Copyright (c) 2025 Eduarda Lara Mendonça Moreira, Andrei Domingues Cechin https://creativecommons.org/licenses/by/4.0
date: 2025-12-29
publication date: 2025-12-29
doi: 10.1108/RAUSP-12-2023-0253

Exploring digital leadership - TOE framework in CRM adoption by SMEs in developing countries
type: item
description: Purpose This study aims to investigate how small and medium enterprises (SMEs) in developing countries can leverage customer relationship management (CRM) for business growth. It extends the Technology–Organization–Environment (TOE) framework by incorporating digital leadership and examining its role in moderating the effects of technological and organizational contexts on CRM adoption. Design/methodology/approach The research uses a quantitative, descriptive and cross-sectional approach, collecting data from 223 SMEs in Indonesia supported by Jadah Tempe Kaliurang Small and Medium Industries, which have already adopted CRM. Data analysis was conducted using SEM-PLS with SmartPLS. Findings The study finds that environmental factors and digital leadership are crucial for CRM adoption in SMEs, while technological and organizational factors have minimal impact. Notably, digital leadership negatively moderates the effect of organizational context on CRM adoption. Research limitations/implications The study emphasizes the need to integrate digital leadership into the TOE framework for a more comprehensive understanding of CRM adoption. Practical implications The results help SMEs identify key factors affecting CRM adoption and develop strategies for successful implementation, highlighting the importance of digital leadership. Social implications The study underscores that SME leaders in developing countries must enhance their digital skills to adopt CRM effectively. Originality/value This research contributes to the TOE framework by showing digital leadership’s critical, albeit unexpectedly negative, role in CRM adoption among SMEs.
subject: Research Paper
  topic: section
subject: Technology
  topic: keywords
subject: Organization
  topic: keywords
subject: Environment
  topic: keywords
subject: Digital leadership
  topic: keywords
subject: CRM adoption
  topic: keywords
subject: SMEs
  topic: keywords
creator: Yoga Religia
creator: Yussi Ramawati
creator: Asri Sekar Mawar Firdausi
creator: Dedy Sunaryo Nainggolan
rights: Copyright (c) 2025 Yoga Religia, Yussi Ramawati, Asri Sekar Mawar Firdausi, Dedy Sunaryo Nainggolan https://creativecommons.org/licenses/by/4.0
date: 2025-12-29
publication date: 2025-12-29
doi: 10.1108/RAUSP-09-2024-0187

From resilience to sustainability: exploring key stakeholders in agribusiness
type: item
description: Purpose This study aims to investigate agribusiness organizations’ resilience in Mato Grosso do Sul, Brazil, and its implications for sustainability. Design/methodology/approach Using the Benchmark Resilience Tool model, a multi-case study examined three organizations representing different agribusiness supply chain stakeholders: a rural firm, a farmer’s union and an agriculture cooperative. Each organization successfully navigated recent crises. Findings Organizations exhibit varying resilience levels. The rural firm prioritizes financial management but lacks governance, necessitating enhancements in governance, risk diversification and resilience training for sustainability. The farmer’s union, with robust governance, can bolster resilience and sustainability via innovation and external partnerships. The cooperative, although proactive, should target resource resilience and knowledge sharing to enhance sustainability. Research limitations/implications This study focused exclusively on Mato Grosso do Sul agribusiness organizations. Further research could explore other regions and industries to provide a more comprehensive understanding of the relationship between resilience and sustainability. The small sample size is also a limitation. Practical implications The research identified six strategies through which organizations can enhance sustainability through resilience mechanisms. By integrating the proposed strategies, organizations can navigate the modern business environment while aligning with long-term sustainability goals. Social implications The lessons learned from this study underscore the pivotal role of resilience in advancing sustainability goals, promoting responsible practices and contributing positively to social facets of organizations. Originality/value This study contributes to the synergy between organizational resilience and sustainability. It underscores resilience’s pivotal role in achieving sustainability objectives, promoting responsible pr…
subject: Research Paper
  topic: section
subject: Organizational resilience
  topic: keywords
subject: Sustainability
  topic: keywords
subject: Agribusiness
  topic: keywords
creator: Guilherme Fowler A. Monteiro
creator: Silvia Morales de Queiroz Caleman
creator: Júlia Silva Mendes
rights: Copyright (c) 2025 Guilherme Fowler A. Monteiro, Silvia Morales de Queiroz Caleman, Júlia Silva Mendes https://creativecommons.org/licenses/by/4.0
date: 2025-12-29
publication date: 2025-12-29
doi: 10.1108/RAUSP-10-2023-0218

Maturity of risk management in agricultural supply chains
type: item
description: Purpose This paper aims to assess the maturity level in the strategic risk management of an agricultural cooperative’s supply chain. Design/methodology/approach A descriptive qualitative research approach was employed for a case study. Four interview scripts were administered to 15 stakeholders within the supply chain and subjected to content analysis. Findings The findings reveal 23 strategic risks in the supply chain, whereas the maturity assessment identified five dimensions at the “Defined” level and two at the “Fragmented” level. To elevate the risk management maturity, this paper delineated 22 intervention actions. Research limitations/implications The theoretical contribution is the presentation of the various maturity assessment models and how they can be employed in studies on agribusiness supply chain risks. Practical implications Managerial implications underscore the formal establishment of a risk governance unit, the appointment of a Chief Risk Officer (CRO) and the constitution of an interdisciplinary risk management committee. Social implications Cooperatives contribute to adding value to rural production in many regions and project small and medium-sized producers in global markets. They play an economic and social role, promoting fair prices and providing services to members and the community. Efficient risk management can contribute to fostering the social role of cooperatives. Originality/value No maturity model for risk management in agribusiness supply chains is listed in the literature. This study can contribute to the development of such maturity models.
subject: Research Paper
  topic: section
subject: Agricultural cooperatives
  topic: keywords
subject: Supply chain
  topic: keywords
subject: Risk management
  topic: keywords
subject: Maturity models
  topic: keywords
creator: Ezequiel Scopel
creator: Vilmar Rodrigues Moreira
creator: Alex Antônio Ferraresi
rights: Copyright (c) 2025 Ezequiel Scopel, Vilmar Rodrigues Moreira, Alex Antônio Ferraresi https://creativecommons.org/licenses/by/4.0
date: 2025-12-29
publication date: 2025-12-29
doi: 10.1108/RAUSP-11-2023-0236

Visionary leadership and job crafting: a moderated mediation model
type: item
description: Purpose This study aims to test a proposed model that examines the mediating role of psychological meaningfulness and the moderating role of organizational identification in the relationship between visionary leadership and job crafting. Design/methodology/approach The study used a survey to collect data from 242 employees from various sectors in Jordan. The collected data was used to examine how visionary leadership impacts job crafting behaviors, relying on partial least squares structural equation modeling to test the study’s hypotheses. Findings By testing the proposed hypotheses, the results provided evidence that a positive relationship exists between visionary leadership and job crafting. Furthermore, the results indicated that psychological meaningfulness is a mediator. Lastly, the authors found that the relationship between visionary leadership and job-crafting behaviors is moderated by organizational identification. Research limitations/implications The study has limitations that should be considered. First, the cross-sectional design impedes establishing causal relationships between variables (Setia, 2016). Future research should use longitudinal or experimental designs for more robust evidence on the directionality and causality of identified relationships. Second, using self-report measures introduces potential common method bias. To enhance reliability, future studies could explore objective measures or alternative data collection methods. Lastly, the study’s findings are based on a specific sample and context, raising concerns about generalizability. Addressing this limitation requires replication across diverse industries, organizational sizes and cultural contexts to validate external validity. Practical implications This study emphasizes practical implications for organizations, advocating the development of visionary leadership skills to inspire an environment conducive to job crafting. Nurturing psychological meaningfulness is also crucial, with …
subject: Research Paper
  topic: section
subject: Visionary leadership
  topic: keywords
subject: Job crafting
  topic: keywords
subject: Psychological meaningfulness
  topic: keywords
subject: Organizational identification
  topic: keywords
creator: Mohammed Yasin Ghadi
rights: Copyright (c) 2025 Mohammed Yasin Ghadi https://creativecommons.org/licenses/by/4.0
date: 2025-12-29
publication date: 2025-12-29
doi: 10.1108/RAUSP-01-2024-0020

Research ethics in management studies: reflections and strategies for early-stage scholars
type: item
subject: Editorial
  topic: section
creator: Rafaela Almeida Cordeiro
creator: Pâmela Ingrid Simioni Costa
creator: Caroline Aparicio Dutra Pereira
rights: Copyright (c) 2025 Rafaela Almeida Cordeiro, Pâmela Ingrid Simioni Costa, Caroline Aparicio Dutra Pereira https://creativecommons.org/licenses/by/4.0
date: 2025-12-29
publication date: 2025-12-29
doi: 10.1108/RAUSP-12-2025-283

Market concentration and implicit taxes: analyzing Brazilian firms
type: item
description: Purpose This study aims to explore the interplay between market concentration and implicit tax burdens in Brazil, offering a fresh perspective on the conventional belief of perfect competition. Design/methodology/approach Data was sourced from Brazilian firms on the B3 stock exchange between 2011 and 2021. Multiple linear regression techniques were employed to analyze the relation of explicit tax rates to firms’ pre- and post-tax returns. Findings Dominant firms in the market tend to bear a lower implicit tax burden and have the capacity to extend tax incentive benefits to shareholders. Research limitations/implications The findings highlight Brazil’s intricate corporate tax fabric, particularly regarding implicit taxes. They provide a foundation for deeper inquiries into how market dominance, taxation policies, and corporate strategies converge. Practical implications Regulators and business leaders can harness this knowledge to recalibrate tax strategies and market regulations. Specifically, a closer examination of the dynamics that permit reduced implicit tax implications in monopolized markets is essential for equity. Social implications Companies with pronounced market concentration can mitigate their implicit tax burdens, potentially offloading them to consumers and suppliers. This points to potential inequities in current tax structures. Originality/value This research unveils nuanced insights into Brazil’s multifaceted interrelations between corporate influence, taxation strategies, and market forces.
subject: Research Paper
  topic: section
subject: Market concentration
  topic: keywords
subject: Implicit tax
  topic: keywords
subject: Explicit tax
  topic: keywords
subject: Corporate strategy
  topic: keywords
creator: Antonio Lopo Martinez
creator: Raimundo da Silva
creator: Alfredo Sarlo Neto
rights: Copyright (c) 2025 Antonio Lopo Martinez, Raimundo da Silva, Alfredo Sarlo Neto https://creativecommons.org/licenses/by/4.0
date: 2025-01-17
publication date: 2025-01-17
doi: 10.1108/rausp-04-2023-005

Repertory Grid Technique and Honey’s Content Analysis: gathering and processing qualitative data
type: item
description: Purpose This study aims to demonstrate a rigorous approach to applying the Repertory Grid Technique (RGT) and Honey’s Content Analysis (HCA) to obtain and process qualitative data through structured interviews. Design/methodology/approach An illustrative case study using the OpenRepGrid package from the open-source software R facilitates a deeper understanding of these techniques. The study subjects were employees of a corporate charter company. Findings The RGT enables the identification of key attributes as perceived by interviewees regarding the phenomenon, whereas HCA clarifies how these attributes impact the desired analysis outcome. The presented case study identified constructs related to the client–supplier relationship and their impact on service performance from the provider’s perspective. Research limitations/implications This study illustrates the use of qualitative methods based on an interpretative naturalistic approach to rigorously and systematically capture interviewees’ perspectives. Practical implications The combination of RGT and HCA can be a valuable tool for management studies by allowing controlled researcher interference in empirical investigations. In addition, the data-driven selection of constructs by interviewees can lead to the emergence of novel theories. Social implications Using diverse methodologies enables researchers to address complex managerial challenges that often surpass the capabilities of conventional analysis methods. Originality/value The proposed methodology offers a robust understanding of phenomena from the interviewees’ perspectives. Consequently, this study highlights the potential of these techniques for theoretical and empirical research in the field of administration.
subject: Research Paper
  topic: section
subject: Repertory grid technique
  topic: keywords
subject: Honey’s content analysis
  topic: keywords
subject: Structured interview
  topic: keywords
subject: Case study
  topic: keywords
subject: Interorganizational governance mechanisms
  topic: keywords
creator: Marina Bastos Carvalhais Barroso Barroso
creator: Ricardo Silveira Martins
creator: Jonathan Simões Freitas
rights: Copyright (c) 2025 Marina Bastos Carvalhais Barroso Barroso, Ricardo Silveira Martins, Jonathan Simões Freitas https://creativecommons.org/licenses/by/4.0
date: 2025-01-17
publication date: 2025-01-17
doi: 10.1108/rausp-11-2022-0249

Entrepreneurial intentions and the role of educational and social support: do the self-efficacy and the theory of planned behavior variables matter?
type: item
description: Purpose The study aims to ascertain whether educational and social support for entrepreneurs significantly affects university students’ intentions to become successful entrepreneurs. This study examines the mediating role of the Theory of Planned Behavior (TPB) variables (e.g. entrepreneurial personal attitude, subjective norms and entrepreneurial perceived behavioral control) and entrepreneurial self-efficacy in encouraging young entrepreneurs. Design/methodology/approach An online survey with a structured questionnaire collected data from different university students in Bangladesh; subsequently, it was analyzed through the structural equation model. Findings The results suggested that educational support has a direct positive relationship with the three variables of TPB. Moreover, the findings indicated that social support positively influences the variables of TPB, entrepreneurial self-efficacy and entrepreneurial intentions. The variables of TPB and entrepreneurial self-efficacy were found to have a significant direct impact on entrepreneurial intentions and also exhibited favorable mediating effects of educational and social support on entrepreneurial intentions. Research limitations/implications First, the study is only generalized to some sectors of entrepreneurship activities because the researchers used samples from university students across Bangladesh. Second, the implicit limitation of survey-based research is that respondents need to know more ways of understanding the questionnaires accurately, and some participants need to be taught how to answer the question items. Practical implications The main practical implication for the relationship between entrepreneurial intentions and educational support involves different entrepreneurial educational programs, which give rise to attitude, behavior, self-efficacy and intentions and enhance the student's awareness of advancing a successful entrepreneurial career. Social implications This study demonstrated th…
subject: Research Paper
  topic: section
subject: Educational and social support
  topic: keywords
subject: TPB
  topic: keywords
subject: Entrepreneurial self-efficacy
  topic: keywords
subject: Entrepreneurial intentions
  topic: keywords
creator: Mst. Nirufer Yesmin
creator: Md. Alamgir Hossain
creator: Md. Mostafizur Rahman
creator: Nusrat Jahan
creator: Minho Kim
rights: Copyright (c) 2025 Mst. Nirufer Yesmin, Md. Alamgir Hossain, Md. Mostafizur Rahman, Nusrat Jahan, Minho Kim https://creativecommons.org/licenses/by/4.0
date: 2025-01-17
publication date: 2025-01-17
doi: 10.1108/rausp-03-2024-0053

Corporate reputation in Brazil: do board characteristics matter?
type: item
description: Purpose This paper aims to analyse the influence of board characteristics on corporate reputation. Design/methodology/approach In total, 128 Brazilian publicly traded companies from Refinitiv Eikon were analysed between 2016 and 2020. The dependent variable was corporate reputation, whereas the independent variables were board size, gender diversity, board independence and audit committee presence. Multivariate analysis was used. Findings The results presented empirical evidence that board members can impact corporate reputation. Findings showed that board size, gender diversity and independence positively influence Brazilian companies’ corporate reputation. Conversely, an audit committee had no significant impact on corporate reputation. Research limitations/implications The paper presents a contribution to the significance of board members in shaping a company's corporate reputation, using the signalling theory and the resource-based view (RBV) theory. Practical implications Regarding practical implications, this work provides subsidies for managers to value board characteristics because they directly reflect on corporate reputation and competitive advantage, leading to more sustainable performance. Social implications The research findings highlight that a diverse board encourages the organisation to improve its workforce, human rights, relations with the community and responsibility for manufactured products. Originality/value The relationship between board characteristics and corporate cooperation is poorly established in the literature. Furthermore, the results prove the RBV theory in an emerging context. Similarly, the signalling theory proved helpful in improving Brazilian firms’ corporate reputation.
subject: Research Paper
  topic: section
subject: Corporate reputation
  topic: keywords
subject: Board characteristics
  topic: keywords
subject: Corporate governance
  topic: keywords
subject: Signalling theory
  topic: keywords
subject: Resourced-based view theory
  topic: keywords
creator: Alan Bandeira Pinheiro
creator: Nágela Bianca do Prado
creator: Gustavo Hermínio Salati Marcondes de Moraes
creator: Wendy Beatriz Witt Haddad Carraro Carraro
rights: Copyright (c) 2025 Alan Bandeira Pinheiro, Nágela Bianca do Prado, Gustavo Hermínio Salati Marcondes de Moraes, Wendy Beatriz Witt Haddad Carraro Carraro https://creativecommons.org/licenses/by/4.0
date: 2025-01-17
publication date: 2025-01-17
doi: 10.1108/rausp-01-2024-0002

Exploring off-chain voting and blockchain in decentralized autonomous organizations
type: item
description: Purpose The current scenario shows increased adoption of off-chain voting applications in decentralized autonomous organizations (DAOs) to avoid complexity and costs for user engagement in their governance. This paper aims to comprehend the trends and patterns within the DAO community with off-chain voting systems and blockchain usage. Design/methodology/approach This exploratory study uses a two-pronged quantitative approach, combining descriptive statistical analysis and fuzzy-set qualitative comparative analysis. Input data from different DAO proposals and votes were analyzed. Findings Results indicate that the 179 DAOs analyzed account for 26,538 proposals and 1,268,474 followers of the entire Snapshot base in January 2023, showing high concentration in engagement. The preferred social media communication channels are Twitter and GitHub, showing a decrease of Ethereum as a main chain, with Polygon and Binance Smart Chain already accounting for 22%. Basic voting can lead to greater user involvement in the voting process. Research limitations/implications This study complements the traditional governance theory perspective and advances in the emerging literature on DAOs and blockchain with an empirical analysis. Practical implications As blockchain technology gains increasing adoption, comprehending trends and patterns within the DAO community becomes pivotal in identifying opportunities and challenges for innovation and improvement. Social implications Findings can facilitate the development of improved governance models and decision-making processes for DAOs, leading to a more robust and sustainable ecosystem. Originality/value This study presents a broader IT-based governance foresight via blockchain while providing an understanding of the voting process, technology features and governance mechanisms for social community engagement and decision-making in DAOs.
subject: Research Paper
  topic: section
subject: Decentralized autonomous organizations
  topic: keywords
subject: Blockchain
  topic: keywords
subject: Voting
  topic: keywords
subject: Off-chain
  topic: keywords
subject: Decision-making
  topic: keywords
subject: Governance
  topic: keywords
creator: Thiago Dias Monteiro
creator: Otavio Próspero Sanchez
creator: Gustavo Hermínio Salati Marcondes de Moraes
rights: Copyright (c) 2025 Thiago Dias Monteiro, Otavio Próspero Sanchez, Gustavo Hermínio Salati Marcondes de Moraes https://creativecommons.org/licenses/by/4.0
date: 2025-01-17
publication date: 2025-01-17
doi: 10.1108/rausp-08-2023-0162

Editorial: Methodological approaches to addressing grand challenges in management research
type: item
subject: Editorial
  topic: section
creator: Simone R. Barakat
creator: José Guilherme Ferraz de Campos
rights: Copyright (c) 2025 Simone R. Barakat, José Guilherme Ferraz de Campos https://creativecommons.org/licenses/by/4.0
date: 2025-01-17
publication date: 2025-01-17
doi: 10.1108/rausp-10-2024-281

Understanding the role of physical trial for good shopping decisions
type: item
description: Purpose In the context of omnichannel distribution development, this study aims to understand how and why trying products out helps people make good purchase decisions (i.e. decisions that they do not regret later). Design/methodology/approach The paper uses mixed methods consisting of an experiment (n = 162), a series of interviews with consumers (n = 16) and in-store observations (n = 202). Findings Results show that trying products out allows us to evaluate how they will fit, which increases purchase intention. They also indicate that trying leads to better decision-making. Research limitations/implications This paper enriches product trial literature and sheds new light on how sales channels combine in omnichannel distribution. Practical implications The conclusions of this research will be useful to retailers who want to help consumers make better purchasing decisions. Social implications Helping consumers make better decisions minimizes the societal impact of consumption by reducing the frequency of re-purchases and product returns. Originality/value The originality of this research lies in using mixed methods, providing a complete understanding of why consumers try products out and how they do so.
subject: Research Paper
  topic: section
subject: Product trial
  topic: keywords
subject: Decision quality
  topic: keywords
subject: Perceived fit
  topic: keywords
subject: Experience goods
  topic: keywords
subject: Mixed methods
  topic: keywords
creator: Philippine Loupiac
creator: Emmanuelle Le Nagard
rights: Copyright (c) 2024 Philippine Loupiac, Emmanuelle Le Nagard https://creativecommons.org/licenses/by/4.0
date: 2024-11-25
publication date: 2024-11-25
doi: 10.1108/rausp-12-2023-0245

Sustainability communication in marketing: a literature review
type: item
description: Purpose This study aims to explore the foundations and current research streams of sustainability communication (SC) within the marketing field through a comprehensive analysis of the existing literature. Furthermore, it identifies promising areas, gaps, and guides for future contributions in SC literature. Design/methodology/approach This study relies on a sample of 103 articles published in high-ranked marketing journals. Through co-citation and qualitative thematic analyses, it examines a network over the foundations and central themes in current literature. Findings In the marketing field, the foundations of SC rest on institutional and stakeholder theories, corporate social responsibility (CSR) communication and its effectiveness, green advertising, ethical consumerism and marketing strategies, and social marketing for sustainable consumption. Additionally, the analysis reveals four core current themes: reporting sustainability, sustainability advertising, consumer reactions, and promoting pro-sustainable behaviour. Research limitations/implications This paper defines the foundations and boundaries of SC in marketing based on a comprehensive evaluation of existing research. By doing so, it offers a valuable reference for future research, enabling scholars to understand better the past and current state of SC in marketing and to identify areas for further investigation. Practical implications Businesses and marketers can use the findings to develop more effective SC strategies and to focus on the main topics that require their attention. Social implications This research is of societal importance because it deepens our understanding of SC in marketing. It illuminates uncharted territory and helps decision-makers across sectors create a more sustainable future. In essence, this research enriches society by promoting sustainability awareness and guiding the development of practices that emphasize the value of SC. Originality/value This study advances previous lite…
subject: Research Paper
  topic: section
subject: Sustainability communication]
  topic: keywords
subject: Corporate sustainability
  topic: keywords
subject: Bibliometrics
  topic: keywords
subject: Literature review
  topic: keywords
subject: Corporate communication
  topic: keywords
subject: Sustainability advertising
  topic: keywords
subject: Communication strategy
  topic: keywords
creator: Luiza Dazzi Braga Braga
creator: Matheus Grage Tardin
creator: Marcelo Gattermann Perin
creator: Patricia Boaventura
rights: Copyright (c) 2024 Luiza Dazzi Braga Braga, Matheus Grage Tardin, Marcelo Gattermann Perin, Patricia Boaventura https://creativecommons.org/licenses/by/4.0
date: 2024-11-25
publication date: 2024-11-25
doi: 10.1108/rausp-10-2023-0205

Motivation for women’s football: a competing scales study
type: item
description: Purpose The purpose of this study is to compare measurement scales of sports fans’ motivations applied to women’s football. Design/methodology/approach A survey research approach was used to collect 574 valid responses from participants in Brazil and the USA. Three prominent scales – Sport Interest Inventory (SII), Sport Fan Motivation Scale (SFMS) and Motivation Scale for Sport Consumption (MSSC) are were compared using the structural equation modeling technique. Findings The results indicate that the SII scale demonstrates superior predictive power for variables such as “purchase intention,” “electronic word of mouth,” “identification as a fan” and “interest in women’s football” compared to the SFMS and MSSC scales. The primary motivation among followers and spectators of women’s football in the study was “supporting women’s opportunities” in sport. Research limitations/implications While the study is grounded in the most relevant scales pertinent to the theme, the limited academic production on the subject hinders direct comparisons with prior research. Practical implications Leveraging the insights from the SII scale, football team managers can refine their marketing strategies by understanding the primary motivations driving women’s football consumption. This knowledge can inform targeted efforts to enhance women’s football consumption, subsequently expanding opportunities for women in the sport. Social implications This study provides valuable information that can inform initiatives aimed at boosting women’s soccer consumption, thereby contributing to increased opportunities for women in the sport. Originality/value To the best of the authors’ knowledge, this study represents the first attempt to compare scales in the specific context of women’s soccer, contributing with a unique perspective to the development of women’s sports.
subject: Research Paper
  topic: section
subject: Women’s football
  topic: keywords
subject: Sport
  topic: keywords
subject: Motivations
  topic: keywords
subject: Fans
  topic: keywords
subject: Competing scales
  topic: keywords
creator: Anderson Filipe Rosa
creator: Otávio Bandeira de Lamônica Freire
creator: Murilo Lima Araújo Costa
rights: Copyright (c) 2024 Anderson Filipe Rosa, Otávio Bandeira de Lamônica Freire, Murilo Lima Araújo Costa https://creativecommons.org/licenses/by/4.0
date: 2024-11-25
publication date: 2024-11-25
doi: 10.1108/rausp-08-2023-0156