Elderly subjectivation in materials on health education/communication: an analysis from a Foucauldian perspective
DOI:
https://doi.org/10.1590/s0104-12902017161399Keywords:
Discourse, Biopower, Subjectivation, Educational Material, ElderlyAbstract
Recent investments in the elderly population show a change in the general way of thinking, which implies the construction of new power dynamics, mainly the biopolitical one. The growing discourse of “active and healthy aging” marks a displacement from the scope of social assistance to that of health, with prevention and promotion actions. In this article, backed by Foucauldian notions on power/knowledge, emphasizing the biopower matter, we put into context some articulations between old age subjectivation processes triggered in a neoliberal scenario, presenting part of an analysis made in a 2013 research, about materials of education and health prevention and promotion directed to the elders. From this, we examine the means through which a governmentality technology - the Elderly Health Handbook, of the Brazilian Ministry of Health - enables normalization practices of the behaviors and meanings concerning health and old age, acting as a power dispositive related to discourses constituted within a given sociohistorical and cultural context.Downloads
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Published
2017-12-01
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Articles
How to Cite
Paulino, L. F., Siqueira, V. H. F. de, & Figueiredo, G. de O. (2017). Elderly subjectivation in materials on health education/communication: an analysis from a Foucauldian perspective. Saúde E Sociedade, 26(4), 943-957. https://doi.org/10.1590/s0104-12902017161399