The Psychology of risk
DOI:
https://doi.org/10.1590/S0104-12902010000400002Keywords:
Evaluation of Risk, Risk Perception, Human Judgment and Decision MakingAbstract
The essay contrasts the scientific approach to analyzing and making decisions about risk with the ways that ordinary people perceive and respond to risk. It highlights the importance of trust as a determiner of perceived risk. It describes relatively new research on "risk as feelings" and the "Affect Heuristic". Finally reflects on the importance of this work for risk communication and concludes with some observations about human rationality and irrationality in the face of risk.Downloads
Download data is not yet available.
Downloads
Published
2010-12-01
Issue
Section
Part I - Articles
How to Cite
Slovic, P. (2010). The Psychology of risk . Saúde E Sociedade, 19(4), 731-747. https://doi.org/10.1590/S0104-12902010000400002