For a denomination of Queerbaiting: between sapphic receptions, theoretical concepts and media discourses
DOI:
https://doi.org/10.11606/issn.2316-7114.sig.2025.234473Keywords:
queerbaiting, sapphic, fans, tv shows, discoursesAbstract
In serialized narratives, there’s an interpretative hook that draws the attention of queer consumers: queerbaiting, a maneuver that aims to create an expectation of a non-explicit romantic pairing within the work. Based on a theoretical-methodological study involving literature review, participant observation, and semi-structured group interviews, we have the following research problem: is it possible to prove that a production engages/has engaged in queerbaiting? Our goal was to find evidence that this strategy is in place, and we hypothesized that seriality is the cause and fan frustration is a consequence of this phenomenon.
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