History on the small screen: Mad Men, television and American history
DOI:
https://doi.org/10.11606/issn.2316-7114.sig.2025.235316Keywords:
television, United States history, reflexivity, Mad MenAbstract
This article analyzes the role the televisual medium plays in Mad Men (2007–2015), its omnipresence inside the home, as part of seasons’ themes, and its role as a mediator between the show’s fictional characters and the very real historical event they watch unfold on television, trying to understand how television’s presence in the show’s diegesis creates a self-referentiality between the past portrayed on the screen and the present of its exhibition.
Downloads
References
ANDERSON, B. Comunidades imaginadas: reflexões sobre a origem e difusão do nacionalismo. São Paulo: Companhia das Letras, 2008.
BODROGHKOZY, A. Groove tube: sixties television and youth rebellion. Durham: Duke University Press, 2001.
BUTLER, J. Mad Men: visual style. In: THOMPSON, E.; MITTELL, J. How to watch television. Nova York: New York University Press, 2013. p. 38–46.
CARVETH, R. The depiction of the Civil Rights Movement on Mad Men. In: MCNALLY, K. et al. The legacy of Mad Men: cultural history, intermediality and American television. Londres: Palgrave Macmillan, 2019. p. 65–79. DOI: 10.1007/978-3-030-31091-2_5.
DONOVAN, R. J.; SCHERER, R. Unsilent revolution: television news and American public life. Cambridge: Cambridge University Press, 1992.
FEUER, J.; KERR, P.; VAHIMAGI, T. (ed.). MTM: “quality television”. Londres: BFI, 1984.
GOODLAD, L.; KAGANOVSKY, L.; RUSHING, R. A. (ed.). Introduction. In: GOODLAD, L.; KAGANOVSKY, L.; RUSHING, R. A. (ed.). Mad Men, Mad World: sex, politics, style, and the 1960s. Durham: Duke University Press, 2013. p. 1–31.
JENKINS, H. Cultura da convergência. São Paulo: Aleph, 2009.
JENNER, M. Netflix and the re-invention of television. Londres: Palgrave Macmillan, 2018.
JOYRICH, L. Media madness: multiple identity (dis)orders in Mad Men. In: GOODLAD, L.; KAGANOVSKY, L.; RUSHING, R. A. (ed.). Mad Men, Mad World: sex, politics, style, and the 1960s. Durham: Duke University Press, 2013. p. 213–237. DOI: 10.1215/9780822399063-015
LEUNG, R. Dan Rather: A Reporter Remembers. CBS News, 07 mar. 2005. Disponível em: https://www.cbsnews.com/news/dan-rather-a-reporter-remembers/. Acesso em: 18 fev. 2026.
LOTZ, A. D. The television will be revolutionized. Nova York: New York University Press, 2007.
LOTZ, A. D. Portals: a treatise on internet-distributed television. Ann Arbor: Michigan Publishing, 2017. DOI: 10.3998/mpub.9699689.
MACHADO, A. A televisão levada a sério. São Paulo: Senac, 2014.
MAD MEN estréia este sábado na HBO. TeleSéries, 14 abr. 2008. Disponível em: https://teleseries.com.br/mad-men-estreia-este-sabado-na-hbo/. Acesso em: 18 fev. 2026.
NEWCOMB, H. Learning to live with television in Mad Men. In: EDGERTON, G. R. (ed.). Mad Men – Dream Come True TV. Londres: I.B. Tauris, 2011. p. 101–114.
SPIGEL, L. Make room for TV: television and the family ideal in postwar America. Chicago: The University of Chicago Press, 1992.
STURKEN, M. Tangled memories: the Vietnam War, the AIDS epidemic, and the politics of remembering. Berkeley: University of California Press, 1997.
STYCER, M. TV Cultura festeja crescimento “espetacular” e exibe “Mad Men”. UOL, 25 mar. 2013. Disponível em: https://mauriciostycer.blogosfera.uol.com.br/2013/03/25/tv-cultura-festeja-crescimento-espetacular-e-exibe-mad-men-em-2013/. Acesso em: 18 fev. 2026.
SZALAY, M. The writer as producer, or, the hip figure after HBO. In: GOODLAD, L.; KAGANOVSKY, L.; RUSHING, R. A. (ed.). Mad Men, Mad World: sex, politics, style, and the 1960s. Durham: Duke University Press, 2013. p. 111–129.
WATERLOO. Diretor: Matthew Weiner. In: Mad Men. Criador: Matthew Weiner. [S.1.]: AMC, 2014. 45 min, color. Episódio da sétima temporada exibida originalmente pela AMC.
WATSON, M. A. The expanding vista: American television in the Kennedy years. Durham: Duke University Press, 1994.
Published
Issue
Section
License
Copyright (c) 2025 Giancarlo Casellato Gozzi
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish in this journal must agree with the following terms:
- Authors keep their copyrights and grant the journal first time publication rights, having their articles simultaneously licensed under the Creative Commons Attribution License, which allows sharing texts with authorship recognition and first publication on this journal for non-commercial purposes.
- Authors are allowed to make additional contracts, for a non-exclusive distribution of the article’s version published on this journal (e.g.: publishing in institutional repositories of articles or as a book chapter), with authorship recognition and first publication on this journal.
