A figurativização na publicidade

Authors

  • Leonilda Ranzani de Luca

DOI:

https://doi.org/10.11606/issn.2316-7114.sig.1990.65495

Keywords:

Figurativização, Publicidade.

Abstract

Para se compreender a figurativização dos discursos, bem como os procedimentos mobilizados pelo enunciador para tal, é necessário "a construção de um simulacro de produção de discurso, ou seja, refazer o percurso gerativo do sentido via enunciado e enunciação enunciada".

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Published

1990-10-25

Issue

Vol. 17 No. 8-9 (1990)

Section

Articles

License

Copyright (c) 1990 Leonilda Ranzani de Luca

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How to Cite

Luca, L. R. de. (1990). A figurativização na publicidade. Significação: Journal of Audiovisual Culture, 17(8-9), 17-36. https://doi.org/10.11606/issn.2316-7114.sig.1990.65495