Aspectos especulares do fazer político

Authors

  • Vera Lúcia Pereira dos Santos Federal University of São Carlos image/svg+xml

DOI:

https://doi.org/10.11606/issn.2316-7114.sig.1994.65516

Keywords:

Identity, Narcissism, Imaginary.

Abstract

This paper analyses the first instance of thc electoral marketing by Paulo Salim Maluf, who was running for the government of São Paulo State, in 1990. There were used jornalistic cartoons whose contents revealed the isotopy : the dispossession of identity. In the established scopic relation, the two actants are only one single actor, configuring the structure of narcissism. The massmedia, on the other hand, breaks the public vs. private barrier, destroying the simulacra. The specular relation establishes a "yoke" in wich one of the members disappears: "the other one". the imaginary.

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Author Biography

  • Vera Lúcia Pereira dos Santos, Federal University of São Carlos
    Professora da Universidade Federal de São Carlos

References

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Published

1994-12-25

Issue

Vol. 21 No. 10 (1994)

Section

Articles

License

Copyright (c) 1994 Vera Lúcia Pereira dos Santos

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How to Cite

Santos, V. L. P. dos. (1994). Aspectos especulares do fazer político. Significação: Journal of Audiovisual Culture, 21(10), 116-129. https://doi.org/10.11606/issn.2316-7114.sig.1994.65516