PETTERS, Lorreine Beatrice. What do ordinary people do for brand communication? An analysis of French advertising campaigns. Signos do Consumo, [S. l.], v. 11, n. 1, p. 3–12, 2018. DOI: 10.11606/issn.1984-5057.v11i1p3-12. Disponível em: https://revistas.usp.br/signosdoconsumo/article/view/150701. Acesso em: 20 apr. 2026.