¿IA en publicidad o publicidad en IA?
DOI:
https://doi.org/10.11606/issn.1984-5057.v17i2e244076Palabras clave:
inteligencia artificial, publicidad, publicidad inteligente, manipulación, amenazasResumen
En una época en la que el uso de la inteligencia artificial para ayudar en innumerables tareas es casi tan natural como respirar, la publicidad no es una excepción. La búsqueda de publicidad en un mercado de comercio electrónico cada vez más exigente y en expansión, no puede responderse con el modelo tradicional. Por ello, y teniendo en cuenta la aplicabilidad de las técnicas de Inteligencia Artificial en los más diversos dominios, se recurre a estas herramientas en un intento de facilitar la creación de material publicitario y ahorrar tiempo y recursos. Pero ¿es beneficiosa la aplicación de estas herramientas a todos los niveles? ¿Habrá datos que permitan sacar conclusiones exactas? Es cada vez más difícil ver dónde se disuelve la barrera entre la realidad y la inteligencia artificial, volviéndose urgente adquirir una mayor conciencia sobre este tema.
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